Gwyneth Paltrow

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In a fitting tribute to London Fashion Week’s 25th anniversary, Christopher Bailey brought a touch of Hollywood glamour to the capital with his latest collection for Burberry Prorsum. On the star-studded front row, Gwyneth Paltrow took her spot next to Burberry campaign model, Emma Watson but not before rushing over to greet the famous editor-turned-movie star, Anna Wintour. “That’s so weird because I literally just saw your movie last night — I loved it!,” gushed Paltrow. Victoria Beckham, Liv Tyler, Mary-Kate Olsen, Frieda Pinto and the brand’s face Emma Watson were also seated front row at the show, where the theme was ‘traditional Burberry with a twist’ (think trench coats encrusted with silver rocks and ruched mini-dresses in pale pastel hues). “I thought it was brilliant,” Posh told PEOPLE backstage adding, “I loved the colors a lot and the accessories were great.” Frieda Pinto couldn’t have agreed more, herself in a pale yellow dress straight off the runway, she gushed to PEOPLE, “There were so many colours out there I would wear, it was hard to choose!” As Christopher Bailey was greeted by his famous friends, he told PEOPLE how honored he was to have their support. “We had people flying over just for tonight, it was unbelievable and really emotional actually.” At the after party, Liv headed for the stage to see The Kooks perform live, saying “Everything was just beautiful, and so I’m happy to be back in London. It really is my favorite city, besides New York, of course!” –Monique Jessen

CLICK HERE TO SEE ALL OF THE STARS AT THE BURBERRY PARTY!

Courtesy ZOEtee’s, inset: Soul Brother/Film

She may know how to wow us with a show-stopping premiere-style wardrobe of sky-high heels and body-skimming minidresses, but off the red carpet, Gwyneth Paltrow favors a more laidback approach. That might be why for her first foray into fashion design, the actress is collaborating with Parisian jersey label, ZOEtee’s for the capsule collection appropriately called ZOEtee’s LOVES Gwyneth Paltrow, which we first told you in March. And your wait is almost over to buy from the seven-piece line of easy-to-wear basics, which will launch exclusively at matchesfashion.com on Monday, August 24th. The collection features elegant, monochromatic day-to-evening jersey dresses, mesh studded vests, slouchy jumpsuits, cotton leggings and easy to wear blazers that mix masculine fabrics with a ’70s glam-rock feel in fabrics such as recycled cottons and cashmere blends with prices starting around $165. Although she doesn’t have a lot of design experience behind her, the actress was a natural fit for the label. “Gwyneth knows how to mix basics and give jersey an edge,” says Laure Pariente, Creative Director of ZOEtee’s. And perhaps taking a cue from her activist husband, Coldplay singer Chris Martin, all proceeds from sales go to Kids Company, one of Paltrow’s favorite charities. Tell us: do you want to buy Gwyneth’s designs?– Dimi Gaidatzi

Soul Brother/FilmMagic

Move over, O magazine and Martha Stewart Living. GOOP, Gwyneth Paltrow’s weekly newsletter packed with clean and green advice on loving, living and cooking is a “big success,” according to Paltrow.  “It’s crazy.  . . . crazy!” Paltrow chatted exclusively with PEOPLE about the site at the Children of the City‘s Champions of Hope Benefit Gala at the Tribeca Rooftop last night in N.Y.C.  “I just love it. Corporate America is knocking at my door. . . . ‘Will you hawk my product’?” The answer is clearly no for the star’s very personal project, which even derives its name from her initials G.P. “It started in such an organic way.  People ask me, ‘What is it?  What are you doing?’ And I don’t know.  I did it, am doing it  . . . and I love doing it. It is really just a place to disseminate good information,” said the Preen-clad Paltrow. “People are so grateful that it’s free.  It’s just nice to share what you have.  And I have all this great information. It’s just a gift.  People want me to do all this other stuff. But right now, I just really love doing the site.  I love thinking about the letters, what I’m going to write about, what kind of information we can put in there.”

So will Paltrow follow in Paul Newman’s footsteps with his Newman’s Own empire, which raised $250 million dollars in his lifetime for charity? “We’ll do something and give it all back,” she tells PEOPLE exclusively.  But for now, the site, which she creates along with two hands-on staffers, has only two cardinal rules. “No bribes.  Also, I won’t say anything negative.  If I eat somewhere or stay somewhere and it’s horrible, I won’t talk about it,” she said. While she has addressed everything from cleansing to frenemies on the site, she’s not about to take on rumors about her personal life on GOOP. “I never address that side of me there,” she insisted. “It is really a place to disseminate good information.” And it’s not the only way that Paltrow is doing good — she is also a board member of Robin Hood, an organization in part founded by the late John F. Kennedy Jr., which raises money from successful New Yorkers and donates to causes such as Children of the City, the beneficiary of last night’s gala .  “They’re really changing lives for kids in New York City at the poverty level or below. They do amazing work. I’m from New York, so any time I get approached to help in a great organization, I can never say no.” Click here to check out GOOP.com for yourself! – Jeffrey Slonim

Steve Granitz/WireImage, Vince Flores/Celebrity Ph

In her latest GOOP newsletter, Gwyneth Paltrow, along with pal Cameron Diaz, shares her stylish ways to go green. For Gwyneth, going green doesn’t mean giving up her designer duds. The actress recommends trying out Stella McCartney’s new Eco Collection, which ranges from $435 to $1535 and is made from 100% organic cotton and recycled materials, available at Stella McCartney stores. For more budget-friendly shopping, Gwyneth relies on basics like Muji Recycled Ankle Socks, $16, and Alternative Apparel Organic Cotton, starting at $18 and up. Cameron’s stylish picks include green footwear including Olsen Haus vegan shoes available at camillaboutique.com. “Olsen Haus shoes are vegan and natural linen; they are fun and sexy with a pair of skinny jeans,” says Cameron. Also on Diaz’s list to a stylish green life is reupholstering old furniture with sustainably produced fabrics from valleyforge.com. Check out all Gwyneth and Cameron’s green suggestions at GOOP.com. Tell us: What is your favorite tip for going green?

Lionel Cironneau/AP

Gwyneth Paltrow is at it again, sharing her beauty secrets in the latest Goop newsletter. In the past she’s covered such diverse topics as shopping her own closet to reflecting on her favorite ways to lose a few pesky pounds, but this time, it’s all about beauty. “Today I bring you some tips and wisdom from the people who trick you all into thinking I am a semi-presentable woman,” she says. Gwyneth shares five-minute makeover ideas that she’s learned from her celebrity makeup artist Patti Prema Dubroff and hairstylist Harry Josh. Patti reveals how to get chic in just seven simple steps — including her top tip for defining eyes with a sweep of liner. When it comes to hair, Harry Josh offers a map to instant elegance with the perfect ballerina bun step-by-step. He also shares his recipe for a budget-friendly olive oil hair mask. Click here to get check out PeopleStyleWatch.com’s easy red carpet DIYs for Hollywood’s hottest stars. Then click here to read Gwyneth’s latest newsletter, and tell us, which of Gwyneth’s tips is your favorite?

Courtesy of Johnson’s; Ramey (inset)

Want your baby to be as well-dressed as Jessica Alba’s daughter Honor Warren? Or are you ready to rock Gwyneth Paltrow’s post-baby body? Then check out the new Mother’s Day charity auction from Johnson’s Baby, which launches today, Thursday, May 7 and runs through May 14 at ebay.com/celebritymoms. Little Honor’s hand-me-downs include this limited-edition Maclaren Juicy Couture Ryder Stroller, Hello Kitty rain gear, and a stack of her baby clothes. Meanwhile, Paltrow donated the services of her trainer, Tracy Anderson — who also works with Madonna — which includes a personal consultation, one-on-one training and her workout DVDs. And you can bid guilt-free: 100 percent of the proceeds benefit the Clean Water Initiative. Click here to start browsing! – Marisa Laudadio

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In today’s GOOP newsletter, Gwyneth Paltrow not only shares her favorite items for the season, but in the spirit of spring cleaning, she’s put pieces from her closet on eBay to raise money for the Robin Hood Foundation, an organization that targets poverty in New York City. Gwyneth has gotten major spring-cleaning fever and is parting with some amazing items that we would love to add to our wardrobe, including a jumpsuit, Jimmy Choo and Valentino bags and Roger Vivierplatform sandals. Want to see more? Check out all her items on eBay.com. But if you prefer to shop from your own closet in true recessionista style, let Gwyneth guide you through with her top five spring picks that you might already own, including trench coats, nautical stripes and ethnic prints. Then shop StyleWatch’s spring trends here.