Emma Watson

Mario Testino/Courtesy of Burberry

Call it style magic — the Harry Potter star is reprising her role as the face of Burberry in the British brand’s latest ad campaign for Spring/Summer 2010. Shot by legendary photographer Mario Testino, Emma Watson gets glam while showing off the label’s three collections, including Burberry Prorsum, Burberry London and Burberry Brit. From plaid handbags to their signature trench coats, the campaign “celebrates our heritage and our timeless Burberry icons,” says Christopher Bailey, Burberry Chief Creative Officer. “The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.” Emma is joined by four British guys, including two musicians and two models– one who happens to be her younger brother Alex Watson! Emma’s latest Burberry ads will hit fashion publications worldwide this month, and so far, we love what we see! Tell us: What do you think of Emma Watson’s latest Burberry ads?– Andrea DeSimone

CLICK THROUGH TO SEE ANOTHER SHOT FROM EMMA’S BURBERRY CAMPAIGN
Read More

PA Photos/Landov

Harry Potter and the Half-Blood Prince may be hitting theatres this Wednesday, but that doesn’t mean wizardry is the only thing on Emma Watson’s mind. After stepping in front of the lens as the newest face of Burberry, the 19-year-old has garnered nearly as much acceptance in the fashion world as she already has in cinema. And she’s chatting with WWD about her transformation from the film’s brainy teen star to international fashion icon. While acting still takes precedence, Emma says, there’s no denying that she enjoys the fashion world. But just as she confirmed to PEOPLE.com a couple weeks ago, that doesn’t mean that she’ll be following in the footsteps of stars like Lauren Conrad or Jessica Simpson and creating a signature line. “I’m not a designer,” she tells the paper. “If someone asked me to do something that was beneficial to a cause, then maybe I’d consider it, but not just [to be able to say] ‘Look at me! I’ve got my own line!’” She says of the increasingly blurred line between celebrity and branding, “[It’s] gotten so ridiculous. The idea of making my own perfume makes me want to vomit.” Tell us: What do you think of Emma’s frank take on fame and fashion?

Mario Testino

What could be more British than Burberry, and what young British actress could be hotter right now? It’s a match made in style heaven to have Harry Potter star and fashionista Emma Watson be the new face of the Burberry fall ad campaign, especially to hear creative director Christopher Bailey tell it. “Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge,” says Bailey. And having a 19-year old front the brand also brings a dash of fun and youth, even to the shoot by Mario Testino itself. Bailey reveals, “Emma’s charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.” But even with her youth and fame, the campaign is meant to reflect the classic side of Burberry and its long history. Bailey explains, “I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.” We think Emma looks gorgeous and we can’t wait to see the whole campaign when it rolls out this fall. Tell us: What do you think of Emma as the face of Burberry?