Emma Watson

Courtesy People Tree

Two months ago, style icon Emma Watson nixed the idea of creating her own celebrity fashion line — unless it benefited a charity. And it looks like she’s found her worthy cause. The Harry Potter and the Half Blood Prince star has just announced that she’s lending her design talents to British fair-trade fashion label People Tree for a spring/summer collection of women’s and men’s apparel and accessories. But with so many worthwhile organizations out there, what prompted her to connect with the eco-friendly, socially-conscious brand? “I was excited by the idea of using fashion as a tool to help alleviate poverty and knew it was something I could help make a difference with,” she says. All sales from the line will be donated to the People Tree Foundation, which directly benefits fair-trade farmers and artisans in developing countries. The full collection, which includes everything from organic knitwear to t-shirts, dresses, shorts and jewelry, will hit shelves February 2010 at peopletree.com. Tell us: Will you buy Emma Watson’s designs?

PA Photos/Landov

Harry Potter and the Half-Blood Prince may be hitting theatres this Wednesday, but that doesn’t mean wizardry is the only thing on Emma Watson’s mind. After stepping in front of the lens as the newest face of Burberry, the 19-year-old has garnered nearly as much acceptance in the fashion world as she already has in cinema. And she’s chatting with WWD about her transformation from the film’s brainy teen star to international fashion icon. While acting still takes precedence, Emma says, there’s no denying that she enjoys the fashion world. But just as she confirmed to PEOPLE.com a couple weeks ago, that doesn’t mean that she’ll be following in the footsteps of stars like Lauren Conrad or Jessica Simpson and creating a signature line. “I’m not a designer,” she tells the paper. “If someone asked me to do something that was beneficial to a cause, then maybe I’d consider it, but not just [to be able to say] ‘Look at me! I’ve got my own line!’” She says of the increasingly blurred line between celebrity and branding, “[It’s] gotten so ridiculous. The idea of making my own perfume makes me want to vomit.” Tell us: What do you think of Emma’s frank take on fame and fashion?

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Rumors began swirling when British paper News of the World reported that Emma Watson was set to launch her own clothing line to benefit UNICEF. Everyone from Grazia to NYMag.com picked up the report, but a rep for the Harry Potter star tells PEOPLE that the rumors are sadly “not true”. The face of Burberry and Teen Vogue cover girl is leaving the designing to her pals like Karl Lagerfeld. And while the world is filled with celebrity clothing lines, we wouldn’t mind getting the secrets behind Emma’s chic style. Tell us: Are you disappointed Emma Watson won’t be creating a clothing line?

Norman Jean Roy/ Teen Vogue

Harry Potter star and Burberry model Emma Watson makes a grown-up glam appearance on the cover of Teen Vogue’s August issue with her D&G puffy-shouldered plum blouse with applique details, floral D&G skirt tied with an emerald Mokuba ribbon and a crystal Fallon tiara. And though wearing luxe labels is nothing new to the famous teen — who has been hitting the red carpet since she was 11 in Chanel and Balenciaga — the actress tells the magazine that in her everyday life, she’s careful to make sure her outfits never look overdone. “There’s nothing interesting about looking perfect—you lose the point. You want what you’re wearing to say something about you, about who you are,” says Emma. And when you can count Christopher Bailey (of Burberry) and Karl Lagerfeld as your friends, looking stylish just comes with the territory. Check out more of Emma’s interview with Teen Vogue where the star dishes on college, her future acting plans and more style at teenvogue.com.

Mario Testino

What could be more British than Burberry, and what young British actress could be hotter right now? It’s a match made in style heaven to have Harry Potter star and fashionista Emma Watson be the new face of the Burberry fall ad campaign, especially to hear creative director Christopher Bailey tell it. “Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge,” says Bailey. And having a 19-year old front the brand also brings a dash of fun and youth, even to the shoot by Mario Testino itself. Bailey reveals, “Emma’s charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.” But even with her youth and fame, the campaign is meant to reflect the classic side of Burberry and its long history. Bailey explains, “I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.” We think Emma looks gorgeous and we can’t wait to see the whole campaign when it rolls out this fall. Tell us: What do you think of Emma as the face of Burberry?

Courtesy Interview magazine

Harry Potter’s leading lady Emma Watson has been a fixture on the big screen since her acting debut as Hermione Granger at the tender age of 9. And now a decade later, the 19-year-old is telling Interview magazine all about her transformation from child star to glamour girl. While the young Brit has managed to stay out of the tabloids, she has been the talk of the fashion world, rubbing shoulders with some of the world’s most high-profile tastemakers, including Chanel designer Karl Lagerfeld. “We spent the whole day together,” she says, “and he can talk about anything — literature, art, science, modern culture. I was totally seduced. I felt spoiled to be spending so much time with him.” Yet even with her fabulous fashion connections and big-girl paychecks, Emma remains down-to-earth when it comes to shopping. “I don’t really buy designer stuff. I have a few nice things, but I don’t really have the occasion to wear couture too often,” she says. But when those occasions do pop up, Emma calls on her friends. “I’m typically lent something — which means I have to give it back at midnight, like Cinderella.” Although Emma is considering heading to the U.S. for the Ivy League this year, she’s rumored to be starring in an upcoming Burberry ad campaign — so maybe this won’t be the last the fashion world has seen of her. Read the complete interview at interviewmagazine.com.

PA Photos/Landov

Is Emma Watson ditching Hermione’s school uniform for some much more fashionable frocks? WWD is reporting that the Harry Potter actress has reportedly been signed up to star as the new face of Burberry’s ad campaign. It would be a fashionably appropriate move for the actress (who turned 19 today) as she has been a huge fan of the quintessentially British label since wearing it on the cover of Teen Vogue back in 2005 and has often donned a little Burberry Prorsum when the occasion demands it. A Burberry spokesman remained tight lipped about the campaign, telling PEOPLE: “The campaign is not yet finalised and once it is we don’t release any information until the official launch time, which would be around June of this year.” The actress has been busy making fashionable waves during her gap year, having starred in a 20-page fashion feature in Vogue Italy and attending fashion shows in Paris and London. Check back for more on the campaign as details are revealed. –Monique Jessen