While 2011 was the year of Blake for Chanel, Rihanna for Armani and Demi for Ann Taylor, many retailers are introducing lesser-known faces for spring 2012 campaigns.

WWD recently confirmed the appointment of Alice Dellal as the face of Chanel’s Boy collection. Best known for her half-shaved head and punk rock band, the British model is noticeably edgier than Lively, who fronted the collection’s Mademoiselle handbag range. “Alice Dellal represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity,” brand reps told the trade publication.

Courtesy Macy’s INC

This season, Prada takes a chance with indie darling Michael Pitt, who appears in the brand’s menswear spots, while Burberry backs Eddie Redmayne, a British actor relatively unknown to American audiences.

For their first-ever celebrity ambassador, Macy’s INC taps up-and-comer Max Irons (left), son of Academy Award winner Jeremy Irons. “We liked his polish and the fact that he isn’t well known yet in the U.S.,” SVP of marketing, Nancy Slavin, tells WWD. “He’s on a trajectory and is quintessentially this brand. He wears the clothes very naturally.” Tell us: Do you think brands should hire lesser-known celebs more often?

 –Justine Harman

VOTE ON MORE STYLISH SHOWDOWNS IN ‘FASHION FACEOFF’

Just a few weeks ago, 20-year-old Scout Willis stepped out in a jaw-dropping and sophisticated scarlet column dress at the prestigious Le Bal des Débutantes at Paris’s Hotel Crillon. Now she’s making jaws drop again — but for a very different reason. The daughter of Demi Moore and Bruce Willis swapped satin for ultra-revealing suede chaps to cruise bare-bottomed on a motorcycle in a just-released video for creative online portal, StyleLikeU.

In the racy video (below), the Brown University student reads emotionally laden prose she wrote herself and explores the California canyons in a series of punk-inspired ensembles before revealing her rear on the back of the bike. The chaps are vintage The Way We Wore, and Willis pairs them with an oxford shirt, boots and her own coyote pelt.

Best known for its emotional connection to style, the StyleLikeU.com’s mantra is, “Freedom of expression through personal style.”

Take a peek and tell us: What do you think of Willis’s joyride and her let-it-all-hang-out look?

–Justine Harman

WEIGH IN ON MORE DARING FASHION IN ‘WOULD YOU WEAR THESE TRENDS?’

Rumer Willis has admitted to raiding mom Demi Moore‘s closet in the past, but there’s one item she can’t ever get away with borrowing: shoes.

“She’s a size-and-a-half smaller than me in shoes, so I can’t wear any of them,” she told PEOPLE recently at Arcade Boutique’s second annual Autumn Party at the London in West Hollywood. “It’s kind of a bummer.”

However, Willis wouldn’t necessarily want to be in her mom’s Jimmy Choos and Christian Louboutins all the time anyway: the actress said she doesn’t wear heels during the day very often. “When I see women walking around L.A. in heels I just wonder how they can do it,” she shared. “I’m baffled.”

That goes for New York City, too, where walking rules. But Willis explained that when she’s spending time in Manhattan, her style changes to fit the city’s vibe. “You almost become this very different person,” she said. “I don’t know what it is.”

But regardless of where she’ll be in the weeks ahead, the big sis to-be has a few staples on her fall shopping list. “A cashmere sweater, definitely a good pair of boots and maybe some looser jeans,” she said. “I can’t do the tight jeans in winter because you have to put long johns underneath them and it never works. But that’s only if you’re in a winter state. California … not so much.”

–With reporting by Reagan Alexander

SHOP STARS’ HOTTEST FALL SHOES

Which of Hollywood’s style stars had readers buzzing this week? Don’t miss our top stories!

–Kate Hudson debuts a head-turning new look: brunette locks! READ IT

– Demi Moore walks in a winter wonderland for Ann Taylor holiday. READ IT

–Go trick-or-treating with Mary-Kate and Ashley Olsen in their latest video for StyleMint. READ IT

–Miranda Kerr struts her stuff in a $2.5 million bra. READ IT

–Get all the details of Paul McCartney’s wedding ring. READ IT

California girl Demi Moore is channeling her inner snow bunny as the face of Ann Taylor’s holiday collection.

The campaign images, shot in Los Angeles by famed fashion photographer Norman Jean Roy, feature Moore in the middle of a magical snow-filled scene as she shows off some romantic pieces from the holiday collection, including tweed pants, a statement chandelier necklace and a beaded shell worn with a faux chinchilla stole — a personal favorite. “It’s so chic, luxurious and versatile,” she tells PEOPLE.

From the sounds of it, Moore will happily share the brand’s holiday finds come December, too. “My holiday favorites at Ann Taylor are the amazing sweaters and all the little moments of faux fur and beading,” she adds. “There are so many perfect presents.” The actress was announced as the newest face of the company in August.

Courtesy Ann Taylor

–Kim Peiffer

VOTE ON CELEBRITY STYLE IN ‘FASHION FACEOFF’

She’s been known to rock the latest fashions looking nothing short of stunning, and even inspired the creation of a perfume. And now, Demi Moore is showing off a sophisticated side as the newest face of Ann Taylor.

Moore was shot by photographer Patrick Demarchelier at the rooftop Rockefeller Center Gardens in New York City for the brand’s 2011 advertising campaign, which will debut in magazines in September. In the photos, the actress goes demure, wearing some of her favorite looks — a combination of iconic styles mixed with the latest trends — from the fall collection.

“I am delighted to collaborate with Ann Taylor,” Moore said in a statement. “It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful. The new fall collection is chic, comfortable and beautiful from the inside out, and as versatile and diverse as the lives we lead.”

Moore isn’t the only celebrity to snag a spot as the brand’s spokeswoman; she joins past beauties like Heidi Klum and Katie Holmes, who have also served as faces of the brand. Tell us: What do you think of Moore as the new face of Ann Taylor?

–Kim Peiffer

SEE MORE STAR-LOVED STYLES IN ‘I REALLY LOVE MY …’

Demi Moore is really feeling — and spreading — the love this Valentine’s Day. The philanthropic actress, along with her husband Ashton Kutcher, has partnered with Brazilian jeweler Jack Vartanian to create a special collection of necklaces to benefit their charity. The handcuff-inspired pieces come in variations of white, yellow and rose gold and black and white diamonds, and in the true spirit of love, it’s for a good cause–50 percent of sales through February 14 will be donated to the Demi and Ashton Foundation (DNA), a non-profit organization that raises awareness about child sex slavery. The necklaces, which range in price from $710-$2,140, are on sale at jackvartanian.com. –Kim Peiffer

READ MORE ON CELEBRITY DESIGNERS!

It may be frigid in Salt Lake City, but the stars in town for the Sundance Film Festival have figured out that the best way to punctuate the snowy landscape is with eye-catching accessories! A-listers including Demi Moore, Liv Tyler, Elizabeth Olsen and Kate Bosworth don’t sacrifice style for warmth by accenting winter wear with a variety of seasonal accoutrement. Ashton’s gal chose industrial lace-up booties to trudge through the snow while Tyler, in town on behalf of her dramatic film The Edge, stayed toasty in a fuzzy hat with ear flaps. Newcomer, and little sister to Mary-Kate and Ashley, Olsen kept the freeze out with a cozy wraparound scarf and burgundy beret, which she paired with on-trend leather leggings. And Bosworth, who has two films at the festival, avoided hat hair with cute buffalo check earmuffs. With adorable extras like these, we say: Let it snow, let it snow, let it snow! Tell us: How are you staying warm this winter?—Justine Harman

FOR MORE SEASONAL STYLE CHECK OUT WINTER’S HOTTEST COATS!

It seems there is a new designer du jour in Tinseltown: Parisian brand, Carven. Although the design house is over 65 years old, Hollywood’s youngest and brightest stars including Kim Kardashian, Emma Watson, Gwyneth Paltrow, Leighton Meester and Demi Moore are flocking to the collection for its playful silhouettes and unique details. Last September, Kardashian indulged in some high-end retail therapy, touring France in a voluminous Carven frock with a peekaboo back. Two months later, Emma Watson rocked a coquettish putty-colored shift dress accented with a classic schoolgirl collar. Flash forward to the L.A. premiere of No Strings Attached where Demi Moore dazzled in the brand’s double-zip design with sculpted shoulders. Carven describes its aesthetic as “student-boho chic” with “a distinct taste for contrast,” but we only have two words: “C’est l’amour!” Snag some Carven pieces for yourself at net-a-porter.com, with prices starting at $320. –Justine Harman

CHECK OUT OTHER HOLLYWOOD FAVES IN: WOULD YOU WEAR THESE TRENDS?

Stephen Lovekin/Getty

On a visit to his native Germany to promote Red, his latest movie, Bruce Willis shared his fatherly advice to daughter Tallulah who, like many teenage girls, struggles with her fair share of bad hair days. According to the Berlin tabloid B.Z., Willis said, “My sixteen-year-old daughter Tallulah was complaining recently about how much work it is to wash and blow dry her long hair.” Willis’s solution? Try something simpler. “If you had my hair style you’d be done in five minutes. You’d save a lot of time!” he said, smiling and motioning to his bald head. He added, “Men like me have more important things to do than worry about a haircut.” (Tallulah could check with her mother, Willis’s ex-wife Demi Moore, who has experience with shaving her head, having famously shorn her locks for a role in G.I. Jane). The actor, who was in Berlin with Emma Heming, his wife of two years, also told journalists that despite turning 55 earlier this year, he doesn’t feel too old for the action roles he plays. “I’ll keep on going anyway. The good thing about my job is that I can still play these roles when I’m just skin and bones. In Die Hard 212, I’ll fire the last shot.” –Karen Nickel Anhalt

Courtesy Donna Karan

Iconic American designer Donna Karan is bringing some of her favorite women forward to shine a light on the world’s less fortunate, all while celebrating 25 years of Donna Karan New York. Brooke Shields, Nicole Kidman and Demi Moore are just a few of the stars named “Women Who Inspire,” on the new philanthropic section of donnakaran.com. So now in addition to snatching up that perfect LBD when you visit the site, you can also help a great cause. “I believe in the power of women. As nurturers, we have a unique ability to care and share and make the world a better place,” says Karan in a release. “Women who inspire are women who are making a difference.” Through the new forum, women like Rachel Zoe, Christy Turlington Burns and Susan Sarandon promote a range of charities and offer personal anecdotes, images, videos and of course, the opportunity to donate. And while these famous faces front the website, Donna opens the door for all fantastic women to be named inspirational. For a chance to win a $10,000-donation to a charity of your choice, visit donnakaran.com –Jessie Goldberg

Jason LaVeris/FilmMagic

Just weeks after Tweeting about her detox à deux with husband Ashton Kutcher, Demi Moore is coming clean again about her latest fitness craze–but this time she’s talking up a totally different program. Admitting that she only lasted four days on the Master Cleanse, which consists of a diet only of Cayenne pepper, lemon juice, maple syrup, it seems that the star is onto greener (and more filling!) pastures. “2day’s day 13 4me on The Clean Program!” Demi Tweeted on Tuesday. The three-week cleanse, developed by cardiologist Dr. Alejandro Junger, has long been raved about by stars like Gwyneth Paltrow for its ability to depuff and detoxify the body by excluding common allergens and glutens. The non-fasting plan is also favored by some celebs who find its two liquid meals a day and one vegetable-, grain- and protein-filled lunch a more livable option than food-free detoxes. And while Demi doesn’t mention whether cleanse-resistant Ashton is joining her on this program, she’s just days away from crossing its three-week finish line. Find out more about the cleanse at cleanprogram.com.–Katherine Kluznik Rentmeester

Jason Merritt/Getty

Looks like Hollywood lovebirds Demi Moore and Ashton Kutcher have mastered more than love, taking to their respective Twitter accounts this weekend to reveal their latest fitness obsession, the Master Cleanse. “2nd day of master cleanse and off to hike with hubby and the dogs,” Demi Tweeted Sunday, adding, “2nd day better than the 1st!.” The celeb-loved dietary detox program involves drinking six to twelve glasses daily of a lemon juice, maple syrup, cayenne pepper and water concoction–and nothing else. And while some stars have used the program to drop pounds, Demi insists that “this is about health!!!” For his part, Ashton seems slightly less enthusiastic about the program, tweeting: “9 hrs into the master cleanse. I want a steak, a beer, and a blow-pop. Hmmm this is gonna be rough.” When one fan Tweeted about the grumpy side-effects she’d had to endure when her own husband tried out the plan, Moore responds, “That’s Y we R doing it 2gether!” Tell us: Do you think it’s easier to get fit with a partner, like Demi and Ashton? –Katherine Kluznik Rentmeester

Steve Granitz/WireImage

We wait for the Academy Awards patiently every year, dying to see what catwalk confections our favorite stars will wear. And this year, our patience was amply rewarded with gorgeous gowns, sparkling jewels and perfect updos. Ruffles ruled from Demi Moore‘s Atelier Versace to Jennifer Lopez‘s Armani Prive to Vera Farmiga’s Marchesa. And forget about black — it was all about golds like Cameron Diaz‘s Oscar de la Renta and Sandra Bullock‘s Marchesa and blues like Maggie Gyllenhaal‘s Dries van Noten. As for hair, it was the year of the bun, perched perfectly on the glam heads of Sarah Jessica Parker, Nicole Richie and Miley Cyrus. Check out our picks for Best Dressed and then tell us: Who was your favorite at the Oscars?

SEE ALL OF PEOPLE.COM’S OSCARS COVERAGE HERE!

J. Graylock/JPI

One of the perks of being an A-list celebrity like Demi Moore is getting first dibs on any fashion show look as it comes off the runway. At Donna Karan’s show in New York City on Monday, we caught up with the star backstage, who gushed, “I love it!” and said that the clothes were “full of elegance, wit, lovely feminine details—[and] still with the signature luxury and the texture of the fabrics.” Pondering which of the looks she’d most love to wear, Moore dismissed a striking white ruffled blouse because, “I’m not tall enough. Brooke [Shields] could wear that!” referring to her front row companion at the show. Last night, at the Cinema Society screening of Happy Tears, sponsored by Donna Karan, Moore debuted her pick: a beautifully shaped coat, patent leather necklaces, fitted blouse, skirt, and heeled boots that had been one of the openers of Karan’s show. At the event, Moore told PEOPLE, “I knew right away. I needed to go back and check to be 100 percent sure, but I was pretty confident that this was [it].” Explaining her choice, the actress said, “What I loved was that it was very simple. It will probably need to make a run through some editorial, and hopefully it will make its way back to me.“ And what does the designer think of Moore’s selection? “One thing about Demi. I’d have her design the collection, she’s so good,” Karan says. “Demi is sharp. She knew exactly what she wanted. She put it on, and she fit into it. Last night, she says, ‘That’s what I want.’ But I said, ‘I’ve got to make it shorter,’ and she said, ‘No.’ I can’t believe it it fits so perfectly. That’s what I call flexible clothing.” –reporting by Jeffrey Slonim

SEE ALL THE STARS AT FASHION WEEK HERE!

Jackson Lee/Splash News Online

Not even a fashion heavyweight like Roland Mouret is impervious to the sartorial whims of a star like Beyoncé. Upon the songstress’ request, the Frenchman recently strayed from his signature body-skimming calf-length dresses and launched a rainbow-themed collection for net-a-porter.com with much more abbreviated hems. The designer, who also counts Victoria Beckham, Heidi Klum, and Demi Moore as fans, took time out to exclusively share his motivation for the shorter frocks with fabsugar.com: “In a funny way, the first one that did that for me was Beyoncé, this season where my length was mid-calf. She asked to raise the hem. I said, ‘you really inspire me, because it’s nice to see that kind of attitude.’” Though he admits the longer dresses were made for women who “don’t want to show the legs because they don’t like the leg,” the new series gives girls like Beyoncé plenty of opportunity to flash their well-toned gams. To hear more from Mouret, visit fabsugar.com, and to shop the collection, go to net-a-porter.com. -Emily Hsieh

Ever wondered if it’s as glamourous as you imagine on the set of a beauty photo shoot? Who better than Demi Moore to take you behind the scenes? Helena Rubinstein’s newest face reveals a behind-the-scenes look at how her campaign for All You’ve Ever Wanted came together.

CHECK OUT MORE CELEBRITY FRAGRANCES!

Mert Alas and Marcus Piggott/W Magazine

In the December issue of W magazine, the seemingly ageless Demi Moore, 47, talks about everything from being labeled a “cougar” for her relationship with Ashton Kutcher, 31, to aging in Hollywood. The former box office star, who stars in two upcoming indie films “Happy Tears” and “The Joneses” — and is also the face of the new Helena Rubinstein women’s fragrance “All You’ve Ever Wanted,” — says getting older has affected her acting career. “The frustrating part is that the type of roles I’d be interested in are not really coming to me,” says Moore, whose buff physique helped her attain roles like “G.I. Jane” and “Striptease.” “I hate to say it’s a function of my age—but yes, I think in some ways it is. The majority of [female] roles are geared between 25 and 35.” And about her “cougar” title, Moore prefers “puma.” “I’m certainly not the first person to be in a relationship with a younger man, but somehow I was plucked out as a bit of a poster girl,” says Moore, who first met Kutcher six and a half years ago. “I don’t know why that is. But I just kind of step back sometimes and say, ‘There is some reason, and what is it that I have to share in a positive way?” See more photos and the full interview with Demi at wmagazine.com. —Kristin Larson

CLICK THROUGH TO SEE DEMI’S COVER!

Mert Alas and Marcus Piggott/W Magazine

Courtesy of Demi Moore

Demi Moore might be the not-so-secret inspiration behind — and face of — the Helena Rubinstein fragrance All You’ve Ever Wanted, but at the U.S. launch event for the scent in New York, the actress tells WWD that the relationship won’t end there. Demi reveals that she is in a “very deep and serious conversation” with the beauty brand about “giving me an opportunity to create my own line.” Although the star didn’t elaborate about what the line will encompass, she did talk about what motivates her to want to continue her role with Helena Rubinstein. “I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial,” she explains. Tell us: What type of beauty line do you hope Demi develops? –Kristin Larson

Courtesy Helena Rubinstein

All You’ve Ever Wanted — the name of the new Helena Rubinstein fragrance conjures up a wish list of fantasies, like an adoring handsome husband, successful career, eternal beauty. No wonder that Demi Moore is the inspiration behind the scent! In a release, the company summarizes her appeal by saying “Passionate, entrancing, seductive and in control — these are the bold qualities that characterize the muse behind this fragrance.” The magnolia, iris-cream and cedar fragrance will launch November 1st, exclusively at Macy’s with prices starting at $45 for a 6.6 oz. body lotion, and $60 for a 1.7 oz. eau de parfum and $80 for a 3.4 oz. bottle. Tell us: Will you get All You’ve Ever Wanted?