Tallulah Willis, 20 (center), had some very high-profile support for her new fashion venture — Emma Roberts, Zoey Deutch and her sisters Rumer, 25 (left), and Scout, 22, hit the Elodie K. boutique in West Hollywood to celebrate the launch of Tallulah’s new fashion blog, The Clothing Coven. Dad Bruce and his due-any-minute wife Emma also showed up to fête Willis’s new blog.
“I have a built-in stylist at home,” Emma tells PEOPLE of her stepdaughter. “‘Lulah comes to my closet and [cleans] it out in five minutes: ‘You need this; you don’t need that; put that with this.’ I always ask her opinion about most of my outfits.”
One notably absent guest: mom Demi, who’s been laying low since ex Ashton Kutcher announced his engagement to pregnant girlfriend Mila Kunis. “She couldn’t make it, I guess,” Scout said. (According to Rumer, their mother was having a quiet night at home.) Tallulah still credited her mother’s iconic style for influencing her own passion for fashion.