Cassie

WATCH: The Ladies of Carol’s Daughter Talk Good Hair

As the new faces of Carol’s Daughter, Cassie, Selita Ebanks and Solange Knowles are representing the beauty of multiracial women everywhere. And it’s not just about skincare and makeup — it’s about luscious, sometimes-hard-to-tame locks, too. “From the time I was born ’til probably about 12 years old, my hair was pin straight,” Cassie says in the clip above. “And I prayed every night that I had hair like my mom’s,” which was lush and curly. “As soon as I hit puberty, my hair started to curl,” she continues. “Now it’s going back the other way.” Knowles, who went from a long, straight style to a shaved head to a fro, says she enjoys seeing the reactions to her changing looks. “Cutting my hair … it doesn’t even feel brave,” she says. “To me, [it's] just another outlet of expression. It’s funny to see the social response, their interpretations of what a haircut, what a hair change means.” Hear more from the new hair and makeup models in the clip above.

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Cassie, Solange Knowles, Selita Ebanks: The New Faces of Carol’s Daughter

Startraks; Splash News Online; Getty

What defines beauty? According to skincare line Carol’s Daughter, it’s ever evolving, and to share that theory, the brand has enlisted Selita Ebanks, Solange Knowles and Cassie as the faces of its new multiracial ad campaign. What makes the trio so unique is that each of the lovely ladies hold ancestry from at least two racial groups: Ebanks is of Jamaican, Irish, Indian and African heritage; Knowles comes from African-American and French Creole descent; and Cassie is African-American and Filipino. “Carol’s Daughter doesn’t have just one direct demographic,” Ebanks told WWD. “Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.” The girls join a star-studded roster of former Carol’s Daughter spokeswomen, including Jada Pinkett Smith and Mary J. Blige. The first campaign, touting the Monai Repairing Collection (a nourishing three-step hair system) will launch on carolsdaughter.com and in Sephora stores May 1. Tell us: What do you think of the brand’s new faces? –Kim Peiffer

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