Beyonce

FIRST LOOK: Beyoncé’s Pulse Fragrance Ad

Courtesy Coty

Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad?

SHOP STARS’ SIGNATURE SCENTS

• Beyonce,
• Celebrity Fragrances

Style News Now’s Hottest Headlines of the Week!

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Which of Hollywood’s style stars had readers buzzing this week? Don’t miss our top stories!

–Pippa Middleton continues to impress in the fashion department by showing off a hot new handbag, named for her! READ IT

–Miranda Lambert and Blake Shelton exchange custom-made rings designed during their weekend nuptials. READ IT

–The Kardashian sisters prove beauty can be basic by sharing their budget essentials for looking great. READ IT

–Glee‘s Chord Overstreet ditches his long blond locks and debuts a shorter do. READ IT

–Get all the stylish details from Beyoncé‘s “Run the World (Girls)” Video. READ IT

• Beyonce,
• Khloe Kardashian,
• Kim Kardashian,
• Kourtney Kardashian

Beyoncé’s ‘Run the World (Girls)’ Video: The Fashion Breakdown!

Beyoncé is never less than fierce, but in her new video for “Run the World (Girls),” the first single off her fourth solo album, she was F-I-E-R-C-E! From her scarlet Alexander McQueen to her black Jean Paul Gaultier couture gown, the singer proved she can bust a move in fashion’s finest. Other notable looks in the Mad Max-style video, set in the desert, are a white feather-laden Givenchy Haute Couture gown by Riccardo Tisci and two sexy cut-out gowns from Emilio Pucci, the label that dressed her for the recent Metropolitan Museum of Art Costume Institute Gala. And let’s not overlook her accessories — from a fistful of geometric Laruicci gold rings to knee-high Sergio Rossi gladiator boots with plumes and studs, it’s enough to make a Beverly Hills housewife jealous. Tell us: What’s your favorite look? –Melissa Liebling-Goldberg

SEE MORE ON-SET STYLE IN ‘LIGHTS! CAMERA! FASHION!’

• Beyonce,
• Movie Style

Stars Turn Out in Style for Oprah Winfrey’s Farewell Taping

Barry Brecheisen/WireImage

It might as well have been the Oscars. Megawatt stars like Tom Hanks, Tom Cruise, Dakota Fanning, Alicia Keys, Aretha Franklin, Maria Shriver and more showed up to fête Oprah Winfrey in Chicago Tuesday night as she filmed two of her final Oprah Winfrey Show episodes. “I feel the love, and I thank you for it,” Winfrey told her famous friends — and the crowd of 13,000 fans inside Chicago’s United Center — as the festivities rolled on. And naturally, for such a big event, stars brought out big style. Halle Berry, in Victoria Beckham, joined Katie Holmes, in shorts and a blouse, and an LBD-clad Queen Latifah for a touching Winfrey tribute. Madonna wore a dress from Miu Miu‘s fall/winter 2011 collection, while Beyoncé performed in a tuxedo-inspired leotard and hot red heels. Not to be outdone, Winfrey — perhaps dressed by her stylist? — looked regal in a floor-length purple L’Wren Scott gown, green gems and a slicked-back ponytail. Nary a fashion miss to be seen! Tell us: Which stars’ look was your favorite?

Timothy Hiatt/FilmMagic; Daniel Boczarski/Getty (2)

LOOK BACK ON WINFREY’S STORIED CAREER IN ‘CELEBRATING OPRAH’

• Beyonce,
• Celebs,
• Fashion,
• Halle Berry,
• Katie Holmes,
• Queen Latifah

Beyoncé Creates Cute T-shirts for the ‘Let’s Move’ Campaign

Kevin Mazur/WireImage

Sporting fashionable ensembles no matter what the task seems to come naturally for Beyoncé. So when she decided to teach kids a few dance moves during a surprise visit to a middle school on Tuesday, she made sure they were styling for the occasion, too! The superstar got a group of students moving on the dance (er, gym) floor when she stopped by for an unannounced visit at New York’s P.S. 161 in Harlem, toting custom-designed T-shirts by her label, Deréon. The visit was made on behalf of First Lady Michelle Obama‘s “Let’s Move” initiative, a campaign aimed at encouraging young children to make healthier lifestyle choices. The black tees, emblazoned with the “Let’s Move” logo, came from a collaboration between Beyoncé, her mom Tina Knowles and the first lady. Though they aren’t available for sale, they will become the official shirts of the growing campaign. It looks like Beyoncé really does have an outfit for every occasion! –Kim Peiffer

CHECK OUT MORE COOL STAR T-SHIRTS

• Beyonce,
• Fashion,
• T-Shirts