Just a few days ago she was on the courts in Flushing, playing hard at the U.S. Open. But Wednesday, Venus Williams was in a decidedly different setting in Manhattan, having her hair and makeup done for the New York Fashion Week debut of her clothing line, EleVen (presented behind The Grey Goose Blue Door).
“It was crazy,” she told PEOPLE of the timing. “Back-to-back French Open, Wimbledon, Olympics, U.S. Open … four Majors right in a row. So I never really came up for air. I felt like I was just swimming — but it’s been a really nice swim.”
While competing this summer, Williams often wore outfits of her own design. So for Wednesday’s presentation, she opted to hire athletes (below), not traditional models, to display her wares. (Still, they got the VIP treatment, complete with hairstyling and makeup by Make Up For Ever.)
“It was important to show the clothes in the way I wanted to see them shown,” Williams explained. “It’s all about moving and it’s all about moving in style — looking good and feeling well. This whole concept really brings that to life.”