Growing up, Alicia Keys loved Reebok’s 5411 sneakers. “When I loved them, they were $54.11,” she tells PEOPLE. “I’ve been a fan forever, since I was a little girl — that’s been my flow, my style.”
In fact, when creating the video for “If I Ain’t Got You,” Keys took a pair of 5411s and customized them, thinking,”‘How cool would that be if I brought these back into my style?’,” she recalls. As time passed, “the opportunity presented itself — my husband [Swizz Beatz] works closely with Reebok — and I just loved how they’re bringing back the brand in such an incredible way.”
Now, the soulful singer is designing her own take on the 5411s, a.k.a. the Freestyle Hi, as well as Reebok’s Freestyle Double Bubble, Classic Nylon Slim and Princess.
“This felt totally perfect,” Keys says of the collaboration. “It was everything I dreamed about growing up, and a style of shoe I connected to as a teen. It was another creative outlet for me.”