Celebrity Fragrances

Otto/Landov

From hip hop to home shopping! Media and design mogul Diddy has just announced that he’s heading to HSN to debut his best-selling fragrances I Am King and Unforgivable on the network. WWD reports that the Home Shopping Network has already built Diddy his own special living-room-style set in St. Petersburg, Fla. from which he’ll host a two-hour talk-show-like program selling the scents live. Fragrance fans can tune in on Nov. 30 from 11 p.m. to 1 a.m. to watch Diddy’s show. Tell us: Would you buy a fragrance on TV?

Ever wondered if it’s as glamourous as you imagine on the set of a beauty photo shoot? Who better than Demi Moore to take you behind the scenes? Helena Rubinstein’s newest face reveals a behind-the-scenes look at how her campaign for All You’ve Ever Wanted came together.

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Coty

Her main gig might be modeling, but Kate Moss is shaping up to be one of fashion’s most prolific perfumers. Kate has just launched her fourth scent, the fruity “floriental” Vintage, in Europe, and while Coty tells PEOPLE that there are no plans to bring fragrance to the U.S., you can get a peek at the star’s sexy campaign, shot by Mert and Marcus. Dressed in a champagne-colored gown, Kate strikes a pose inside a six-foot replica of a Vintage bottle. Tell us: What do you think of Kate’s newest fragrance campaign? Would you buy the scent if it were available in the Stateside?

Bill Davila/Startraks

Kate Moss might have built a multi-million dollar career on her looks, but, she says, her appeal is more than skin deep. “It sounds really corny, but I think that if you’re beautiful inside, it shows on the outside for sure,” she tells WWD in an interview timed with the European launch of her fourth fragrance, Vintage. “You can be a pretty face, but if you’re not a nice person it just doesn’t work. I’m not traditionally a beauty, but apparently people think I’m all right.” And of course, there is always the personality factor. Kate elaborates, “If you’re a nice person, it definitely helps.” This doesn’t, however, mean that the original waif would let herself go. Her motto for keeping her figure in check? “Nothing tastes as good as skinny feels,” she says before adding, “You try and remember, but it never works.” Read the full interview at WWD.com.

Courtesy of Demi Moore

Demi Moore might be the not-so-secret inspiration behind — and face of — the Helena Rubinstein fragrance All You’ve Ever Wanted, but at the U.S. launch event for the scent in New York, the actress tells WWD that the relationship won’t end there. Demi reveals that she is in a “very deep and serious conversation” with the beauty brand about “giving me an opportunity to create my own line.” Although the star didn’t elaborate about what the line will encompass, she did talk about what motivates her to want to continue her role with Helena Rubinstein. “I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial,” she explains. Tell us: What type of beauty line do you hope Demi develops? –Kristin Larson

Seth Browarnik/Startraks

Juggling a shapely perfume bottle in each hand, Pamela Anderson, launched her much-anticipated first fragrances Malibu Blue and Malibu Pink in partnership with International Beauty Brands at the W Hotel in Fort Lauderdale, Fla. last night in signature sexy style. “Both fragrances are fresh, chic and luxurious — and totally inspired by the Malibu surf lifestyle that I love,” the former Baywatch babe told PEOPLE. “They are all-natural and embody my free spirit and passionate, ‘get in trouble’ side. Plus, the line is so affordable!” And cost was key for the actress, who wanted the products to be available in drugstores across the nation. “I am a drugstore whore,” Pamela continues. “I worship drug stores. You have to pull me out of them. My dream is for every woman to be able to go to her favorite drug store and buy an affordable fragrance which will make her feel sexy.” And the PETA advocate also made sure that the scents fit with her animal-friendly lifestyle. “Once we completed the product — the glamorous bottle, and the pink and blue packaging — and we were assured everything was ecologically perfect and cruelty free, I was ready to go for it,” she says, adding that a portion of proceeds will benefit the animal charity. Malibu Blue, which contains notes of wild berries and white florals, and Malibu Pink, which combines sandalwood, caramel and vanilla bourbon, range in price from $39 for a 1.7 ounce to $49 for a 3.4 ounce spray, and are rolling into stores now. Tell us: Will you spritz on Pamela’s scent?–Linda Marx

Go behind-the-scenes on Usher’s new VIP fragrance campaign, shot in Los Angeles at the Sunset Towers by famed fashion photographer Mario Testino. “I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women,” said Usher, in a release. “Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire.” Usher added that his VIP fragrance is “a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you.” Usher VIP arrives in stores just in time to build anticipation for the artist’s new album release in early 2010. A 1.7 oz. Eau de Toilette bottle retails for $50 at Macy’s. —Kristin Larson