Celebrity Fragrances

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Harry Potter and the Half-Blood Prince may be hitting theatres this Wednesday, but that doesn’t mean wizardry is the only thing on Emma Watson’s mind. After stepping in front of the lens as the newest face of Burberry, the 19-year-old has garnered nearly as much acceptance in the fashion world as she already has in cinema. And she’s chatting with WWD about her transformation from the film’s brainy teen star to international fashion icon. While acting still takes precedence, Emma says, there’s no denying that she enjoys the fashion world. But just as she confirmed to PEOPLE.com a couple weeks ago, that doesn’t mean that she’ll be following in the footsteps of stars like Lauren Conrad or Jessica Simpson and creating a signature line. “I’m not a designer,” she tells the paper. “If someone asked me to do something that was beneficial to a cause, then maybe I’d consider it, but not just [to be able to say] ‘Look at me! I’ve got my own line!’” She says of the increasingly blurred line between celebrity and branding, “[It’s] gotten so ridiculous. The idea of making my own perfume makes me want to vomit.” Tell us: What do you think of Emma’s frank take on fame and fashion?

Courtesy Coty

She already ranks as one of the world’s most successful perfumers, and this October Jennifer Lopez will launch another follow-up to her fragrance Glow, with Coty. My Glow by Jennifer Lopez will take an ultra-feminine approach, with floral notes including lavender, water lily, white rose peony and heliotrope. And the mom to 16-month-old twins Emme and Max found inspiration for the new scent close to home. The dual-sided cap is embossed with a baby boy and girl that mirror soaps in Jennifer’s nursery, and the box reflects her baby shower invitations. Eaux de toilettes will start at $49 for a 50 ml. bottle and the collection will also feature a body lotion for $30. Tell us: Are you excited to try J.Lo’s feminine scent when it launches this fall?

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Just last summer Patrick Dempsey launched his first signature fragrance, Unscripted. And now he’s back, and poised to launch his second masculine scent with Avon this November. Patrick Dempsey 2, WWD reports, will contain notes including mandarin, nutmeg, spiced wood accord and patchouli at a budget-friendly price of $35 for a 2.5-oz. bottle. But what about the name? Patrick explains, “It’s about the intimacy of two people and the strength you get in a relationship. I thought, why don’t we just go with ‘2′ and make this about being a couple.” He continues that theme with his advertising campaign, which features the star posed with his wife of ten years, Jillian. Tell us: Do you want your man to smell like Patrick?

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Courtesy Parlux Fragrances

The Fifi fragrance award-winner has just announced that she is adding a sixth scent to her perfume empire. Siren by Paris Hilton is a tropical floral fragrance with notes of vanilla bean and creamy musk produced through Parlux Fragrances. Inspired by the seductive creatures of ancient Greek mythology whose enchanting music lured sailors to their death, Paris poses as a mermaid and adds sophistication and modern glamour to the myth. “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid,” Paris explains of the image. “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?” And this isn’t the first time the heiress has dressed like a mythical character. For her last fragrance, Fairy Dust, she donned wings to put a sexy spin on the pixie. But with Paris’s long golden locks, glowing tan and glittering costume, we think she makes the perfect mermaid. Siren by Paris Hilton Collection will arrive in stores July, with a 1.7 oz. eau de parfum spray starting at $45 a bottle. Tell us: What do you think of Paris Hilton’s newest fragrance ad?

Check out other star fragrances here!

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Queen Latifah isn’t the only celeb to unveil a new scent today. We told you back in December that Faith Hill would be following in her husband Tim McGraw’s footsteps and creating a signature fragrance of her own. And the country singer is finally unveiling her eponymous new juice. “I’m pretty picky when it comes to fragrance — I don’t wear a lot of it, and I haven’t worn a lot in the past,” she tells WWD.com. I wanted to be able to create this scent, to be involved with the lab, choosing the notes, and everything.” The eau de toilette, which will contain notes of magnolia, peony and crisp pear, will start at $17 for a 1-oz. bottle when it launches in October. Tell us: Do you have faith in Hill’s talents as a perfumer?

Courtesy Parlux

As the spokesperson for Cover Girl’s Queen Collection of cosmetics for women of color, Queen Latifah is already beauty royalty. And the Grammy-winner has just announced that she’s expanding her empire into the world of fragrance. This fall, the rapper-singer-actress will join the ranks of celeb perfumers including Paris Hilton, Jessica Simpson and Jennifer Lopez with a new scent by Parlux Fragrances. Queen by Queen Latifah will feature notes of mandarin, jasmine, cognac, Moroccan coriander and Egyptian musk housed in a ruby-red bottle embossed with a heart. She will also star in aptly regal print ads for the eau de parfum sprays, which start at $49 for a 1.7 oz. bottle. As for what inspired her to jump into the fragrance game, the star explains, “Beauty really does start on the inside. It’s like a state of mind, a state of love, if you will. So I see a fragrance as just a natural expression of this state of love: Scent expresses a woman’s confidence and sensuality, it’s how she embraces her body, her mind and her strength.” Tell us: Will you try out Queen Latifah’s scent when it launches in August?

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Courtesy Avon

Reese Witherspoon is the next Hollywood star to join the ranks of celeb perfumers like Paris Hilton and Halle Berry, announcing today that she plans to launch her first signature scent for Avon. In Bloom by Reese Witherspoon will be a gardenia, magnolia and jasmine scent, and the star’s inspiration for the feminine floral was close to home. “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We had a great big magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume.” But while the scent references the actress’s past, she wanted it also to be a clear reflection of her present. “In Bloom is indicative of where I am in my life today,” she says. “I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling­­ — it’s very sensual, very romantic and alluring.” You’ll still have to wait to try the Avon scent, which won’t launch until November of this year, priced at $34 for a 1.7 oz. eau de parfum. Tell us: Are you looking forward to Reese’s fall fragrance launch?