Celebrity Designer

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America’s high schools are about to get a lot more stylish come fall. In partnership with her mom Tina Knowles and their existing design label House of Dereon, Beyonce plans to launch her junior apparel label, Sasha Fierce for Dereon just in time for back-to-school, reports WWD. The brand’s name, of course, plays off the singer’s on-stage alter ego, and will encompass everything from sportswear to shoes, jewelry and eyewear. And while the main collection includes more simple staple pieces, like a one-shoulder dress, a bodysuit, jackets and jeans, the collection’s accessories, Tina reveals, “are really over the top.” Tell us: Are you looking forward to Beyonce’s “Fierce” line this fall?

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Nicole Richie is no stranger to looking stylish while pregnant! Not only did she look fabulous while expecting daughter Harlow, but she is still rocking her signature boho chic look while pregnant with baby number two on the way. And while Nicole has hinted in the past at expanding her design ventures from just her House of Harlow 1960 collection to clothing and specifically maternity, she took to her blog today to announce that she is designing maternity clothing for A Pea in the Pod and to show some behind the scenes shots from her shoot with star photographer James White. A Pea in the Pod tells PEOPLE that “A Pea in the Pod is excited about their partnership with Nicole Richie and the collection will be available in stores in early August.” We can’t wait to see what Nicole has designed!

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Justin Timberlake might be a global superstar when it comes to his music, but until now, he has only touched the fashion world Stateside. Already an successful line on American shores, Justin has taken his William Rast clothing line across the pond to London. Joined by best friend and co-founder Trace Ayala, the duo staged an in-store runway show at British department store Selfridge’s to launch pop-up shops within the department store chain. Londoners can expect to see Americana classics like plaid flannel shirts, fringed leather jackets, stars and stripes tanks and tees and acid wash jeans for both men and women in the fall collection, which was shown at Bryant Park this February. So how do Justin and Trace keep it cool when deciding on women’s fashion? “The collection is really for the kind of girls we like,” Justin tells British Vogue at the event. “When creating the collection we were thinking of girls like Carré Otis, Debbie Harry; a real sexy tomboy girl who looks good without trying.” Sounds to us like he is also thinking of his muse and girlfriend Jessica Biel — Justin tells GMTV’s Lorraine Kelly that Jessica loves his line so much that “she’s constantly telling me she needs a new pair of jeans because she’s wearing them out..she’s got a nice bum, that one!” Lucky girl!

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If you have ever thought to yourself that Heidi Klum seems like a living doll, then you and the good folks of Mattel are on the same wavelength. We suspected that a collaboration between the supermodel and the toy company might be in the works when we spotted her front row at the Barbie 50th Anniversary show at Fashion Week, but now we know that there is indeed a Heidi Klum Barbie on its way to stores! The doll is part of Barbie’s Blonde Ambition Collection that features a series of iconic blondes in fashion and entertainment. While the dolls won’t hit shelves until September at BarbieCollector.com, we have a sneak peek of Heidi helping to prep her doll for a shoot — plus the finished result! Tell us: Will you buy the Heidi Klum Barbie Doll?

Courtesy of Barbie

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The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

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While her sister Paris’s love life is always busy, Nicky Hilton, who is happily dating David Katzenberg, is spending her summer preparing for her next fashion show, at September’s semiannual Tokyo Girls Collection in Japan. Hilton, who is well known there as a clothing designer, says the island country gives her lots of new ideas. “I think I got inspired in Japan a lot,” Hilton, 25, tells PEOPLE at the 2009 NBA Championship Victory Celebration hosted by the Los Angeles Lakers. “I am launching at Tokyo Girls Collection, which is in an arena with 24,000 people. I have been trying to wrap it up and get the samples set out.” Hilton has had several clothing lines (Chick, Nicholai), designed handbags (Samantha Thavasa), both catering to women in their 20s and early 30s. Part of Hilton’s excitement for the Japan may lie in the show’s unique aesthetics, she says. “The girls, actually, as the models come down the runway, are shopping, buying clothes,” she says of September’s show. “It’s cool.” –Nicholas White

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Rumors began swirling when British paper News of the World reported that Emma Watson was set to launch her own clothing line to benefit UNICEF. Everyone from Grazia to NYMag.com picked up the report, but a rep for the Harry Potter star tells PEOPLE that the rumors are sadly “not true”. The face of Burberry and Teen Vogue cover girl is leaving the designing to her pals like Karl Lagerfeld. And while the world is filled with celebrity clothing lines, we wouldn’t mind getting the secrets behind Emma’s chic style. Tell us: Are you disappointed Emma Watson won’t be creating a clothing line?