Powerhouse plus-size brand Torrid has an unconventional way of picking their models: They crowdsource. This year, more than 14,000 women applied for the Face of Torrid 2016 nationwide model search, and they documented the whole thing on YouTube. The winner becomes a brand ambassador: She’ll score a Torrid modeling contract, a Torrid wardrobe, and gets to appear in campaigns and catalogs. Now, after six months of searching, the brand that brought you Rebel Wilson’s first amazing collection has found its new face: 26-year-old Lyanna Lynette from Harlingen, Texas.
Hunter & Gatti/Torrid