Nearly a year after being named the face of Clé de Peau Beauté, Amanda Seyfried is still singing the Japanese beauty brand’s praises.

“I’m really scared of the sun,” the fair-skinned star, who adheres to a strict skincare routine, tells Stylelist. “During the day, I use the Gentle Protective Emulsion moisturizer with SPF,” she details. “And I don’t go to bed without putting on La Crème. It smells really good and when I wake up, I know my face is going to feel really good.”

To juxtapose her alabaster complexion, Seyfried relies on the brand’s darker lipsticks and eye-opening mascaras. “Clé de Peau’s Mascara keeps my eyelashes curled even though they’re really straight,” she gushes.

But the secret to her doll-like look lies in the perfectly tousled hair, of course. “Don’t wash it!,” she recommends. “I wash my hair every three days which is something I would’ve never imagined years ago, but I also use dry shampoo and my hair is even healthier.”

–Justine Harman

VOTE ON TRESS TRANSFORMATIONS IN ‘WHAT’S HER BEST HAIR?’

Jessica Simpson may be one of the pros on NBC’s upcoming show Fashion Star, but she admits her own style choices haven’t always been the best.

“There are a lot of things I’ve worn and look back on and think, ‘Oh, my,’” the mom-to-be recently told PEOPLE. “When it comes to beauty, I think a big misconception is the tanner you are, the more beautiful you are. It’s not always true. I look back on a lot of pictures where I’m really tan, and I’m like, ‘Whoa!’”

But Simpson has only learned from her mistakes — and they’ve inspired her to strive to keep her Jessica Simpson line of shoes and apparel impeccable.

“I’m in all those meetings,” she said. “I know the zipper pulls, I know what you’re going to be purchasing next spring. I know what’s going to be trending. It’s really fun to take all those meetings and try and play great guessing games of what the public’s going to buy.”

INF

Simpson, who said she’s a big fan of the current colorblocking trend, is also in the know when it comes to taking care of her skin. The former Proactiv spokeswoman recently teamed up with skincare expert Nerida Joy to introduce BeautyMint, an affordable, personalized line sold on the web.

“We go to department stores and we have no idea what these people are telling us,” Simpson said. “We just know to get the ‘it’ product because it’s working on this A-celebrity. It’s kind of like you’re spending too much money on something you don’t really know.”

BeautyMint requires taking a quiz to “get to know about your skin,” similar to JewelMint, StyleMint and ShoeMint, which tailor fashion offerings to a shopper’s style preferences. Simpson said the questionnaire “really acts as a professional, helping you, guiding you through your skincare regimen. It definitely will only give you products that work for your skin.”

First-time BeautyMint customers: Through Dec. 3, receive $10 off of your first BeautyMint purchase using code PEOPLE at checkout.

–Dahvi Shira

SHOP OUR EDITORS’ BEAUTY PICKS

Audrina Patridge is just 26 years old, but according to the Hills alum, it’s never too soon to start protecting skin from signs of aging.

“A lot of people turn to getting surgery, but if you prevent [skin damage] before it gets to that point, you won’t have to do it,” she told PEOPLE Tuesday. “So I wear sunblock, I moisturize, and I wash [my face] on a daily and nightly basis.”

Patridge, the face of Bremenn Research Labs Miracle Cream, has also learned to keep a religious consistency to her daily routine. “People use [different products] and expect to see something overnight, but it’s all about being consistent and using it for a week or two because it has to get into your skin and start working,” she said.

The California native, who spent her summer at the beach, playing volleyball, riding bikes and visiting her family’s lake house, is also aware of the threat her outdoor hobbies could pose to her skin.

“I do wear sunblock a lot more than I ever have because I’m 26 now, so I am starting to notice the sun damage and more freckles on my arms or my chest,” Patridge said. “I’m very conscious of that, so I wear sunblock — 70 [proof] on my face every day, and when I dress up at night, I just bronze it up so you don’t even know the difference.”

Patridge credits her mom — a fan of the Bremenn’s eyelid lifter, anti-wrinkle forehead cream and dark circle cream — as the source of her skincare knowledge.

“[My mom] taught us to always moisturize,” Patridge shared. “After you get out of the shower in the morning, moisturize your elbows, your knees and your hands because they get really dark and chapped and you can tell. So it’s really important to hydrate your skin and drink a lot of water.”

Fortunately for Patridge, good skin seems to run in the family. “I think that my grandma has amazing skin and she’s in her 60s,” she said. “So hopefully I’ll have skin like hers when I’m older and I won’t have to do anything.”

But if she isn’t lucky enough to inherit her grandmothers’ genes, Patridge hasn’t totally ruled out Botox.

“I haven’t really considered it,” she admits. “Right now I’m just all about preventing it and using products … So I’m really trying to avoid the whole facial surgery thing.”

For now, the aspiring actress is simply looking forward to testing the next batch of Bremenn’s products. “I just got the box of butt lift, so I’m going to try it,” she said. “I’m really excited!”

–Jessica Wedemeyer

STUDY MORE STAR BEAUTY TIPS & TRICKS

Fair-skinned Laura Linney is no stranger to sunburns, sunscreen … or skin cancer. Growing up with a mother who worked at New York’s Memorial Sloan-Kettering Cancer Center, the actress has always “been very aware of cancer and how fierce a disease it is.” And now that she’s playing a character fighting stage four melanoma on Showtime’s The Big C, Linney is working to spread the word about skin protection and cancer prevention. Speaking to PEOPLE at Cosmopolitan‘s Safe Sun Awards in Manhattan on Wednesday, where she was honored for her efforts to battle melanoma, she said, “Any attention that I can help raise, I am happy to do.” Her number one piece of advice? “Sunscreen, sunscreen, sunscreen,” she emphasized. “There are now so many different kinds of sunscreen. There are lotions, there are sprays, there are powders. There’s something for everybody out there.” But protecting your skin can come with its fashion perks, too. “I wear a lot of scarves because I get very burned,” she said, adding, “I love hats. I do the big crazy, southern-lady gardening hat, I do the baseball cap; I love fedoras.” If you do crave that golden glow, “Roxanne Rizzo has a spray tan that’s very, very good,” Linney shared. But staying sun-safe doesn’t mean you can’t hit the beach or spend an afternoon outside. “Everything in moderation,” she said. “It just means you have to grow up and be a little responsible about it.” –Hannah Kay Hunt

HOLLYWOOD’S SLEEPING BEAUTIES: HOW STARS GET GORGEOUS AT NIGHT

We’ve really admired Emma Roberts’s dress code this year. She dazzled during the wintry awards season and looked well suited for spring while promoting Scream 4. But now that summer is in full swing, what’s the Art of Getting By star wearing? Speaking to PEOPLE at a showing of the Salvatore Ferragamo women’s resort 2012 collection in New York on Tuesday, she dished on what she’s loving this season. “I’ve been trying to do a lot of color this summer,” she revealed. “I just bought a bright blue dress from Topshop yesterday that I’m going to wear; I’m into bright colors.” And she’s not picky about the cut, either. “Shorts, dresses, rompers, I like it all,” she shared. Well, except for one particular item. “I’m trying not to wear jeans this summer, which it’s been so hot, I can’t anyways.” As for her summer beauty routine, Roberts is remaining vigilant about protecting herself from the sun. “I usually use Neutrogena sunscreen every day just because when I don’t put it on I get burned in five seconds,” she shared. “So I just always make sure to wear sunscreen every day.” –Karen Sevilla

READ UP ON THE SUMMER’S SEXIEST TRENDS

When the weather gets hot, mommy-to-be Jessica Alba tackles the heat with the ammo in her makeup bag. She always keeps five essentials on her — tinted moisturizer, concealer, illuminator, mascara and lip gloss — and relies on simple steps in her beauty routine to keep her skin glowing. “My mother always told me to wash my face every night, wear sunscreen during the day and drink plenty of water,” she tells StyleList.com. “It’s simple but I like to think that it’s work for me.” Another trick that works? Using lipstick — but not just on the lips! “Before there was cream blush, my grandmother would apply lipstick on her lips, cheeks and eyes,” the Revlon brand ambassador shares. “I still do that today.” And when she’s not moisturizing with her favorite skin-hydrating products — La Mer and Jurlique to name a few — she’s protecting her skin from harmful rays with her daughter’s sunblock. “I like sunscreen that’s not too heavy so I use my daughter’s California Baby,” she reveals. Tell us: What are your summer beauty essentials? –Kim Peiffer

Gisele Bündchen is firing back at published reports that quoted her as saying she refuses to wear sunscreen. While promoting her skincare line Sejaa in her native Brazil, the supermodel reportedly claimed of SPF products: “I cannot put this poison on my skin. I do not use anything synthetic.” Reports went on to quote her as saying that her alternative is simply avoiding going out at times in the day when the sun is strongest–advice that cancer experts quickly shot down as ineffective. But a rep for Bündchen says that a misunderstanding is to blame. “They misquoted her due to a language barrier,” the rep tells PEOPLE. “Gisele would never say not to use sunscreen because she has family members who have had skin cancer.” So what did Gisele intend to express? “She simply stated that her all natural skincare line does not include an SPF product,” the rep continued. “She followed that line of questions saying she tried to stay out of the sun when it is the strongest between 9 a.m. to 4 p.m.” And yes, Gisele does use sunscreen–just not harsh formulations. “When using sunscreens she selects ones that are free of parabens, oxybenzone, PABA, and retinyl palmitate,” says the rep. “She buys her sunscreen at Whole Foods, so she can find ones that are free of harsh chemicals. She says, ‘Of course I put on sun block. I don’t want to look like a shrimp!’”–Charlotte Triggs

SEE MORE STARS SEASIDE IN ‘BEACH PATROL’!

Forget the blizzard — Victoria’s Secret is taking you on a tropical getaway! The lingerie retailer is revealing an exclusive first look at their sexiest swimwear collection yet, including metallic, cut-out and rubberized styles. Gracing the cover of the inaugural 2011 swim catalogue (set to heat up mailboxes tomorrow, January 5), a stringkini-clad Candice Swanepoel has us ready to take the plunge! And this exclusive video takes you behind the scenes as models like Victoria’s Secret Angel Adriana Lima hit the sandy and sultry beaches of Anguilla and St. Barts in the latest resort wear and swimwear for the highly anticipated catalogue. Check it out below, and start shopping for your own getaway gear at victoriassecret.com! —Justine Harman

CHECK OUT MORE CELEBRITY WINTER GETAWAYS IN BEACH PATROL!

Jeff Kravitz/FilmMagic

Playing everything from an ashen-faced vampire queen in True Blood to a bronzed vixen in Gucci’s latest fragrance campaign, style chameleon Evan Rachel Wood is ready to surprise her fans at every turn. “I have fun playing with makeup,” she tells PEOPLE. The actress shared many of her favorite style tips, including the secret to keeping her porcelain visage flawless: “I am SPF crazy. I have sunscreen in the door of my car. I have sunscreen in my purse.” Sun protection aside, the self-professed Sephora fan likes to have fun pushing the beauty boundaries “to see how far I can go,” experimenting with everything from ultra-smoky eyes (she’s a fan of Stila Smudge Pots) to her tattoos–including one on the inside of her lip that she keeps hush-hush! Wood credits her daring style to growing up with a “very artistic family” that encouraged her to be different. “I try and surround myself with people who just aren’t afraid to be who they are and aren’t going to judge me for doing anything I’m doing.” The redhead’s latest role as the face for Gucci’s Guilty scent gives her the platform to do just that. “I love [the] idea of the Gucci woman being this take no prisoners, full throttle, is going to do what she wants to do [woman],” she says. “I think you can be just as tough in a pair of heels if you’re in control of it.” Hear more from the star in this week’s issue of PEOPLE, on stands now. – Hana Choi, reporting by Jackie Fields

Newspix/Rex USA

Supermodel Elle Macpherson spends plenty of time on the beach, so how does she keep the saltwater, sun and sand from ravaging her looks? The answer, according to the Aussie icon, is easy: She uses the elements to her advantage. “I don’t really touch my hair. It tends to form dreadlocks quite easily in the summer, but I leave them,” she says. “And I leave in the salt water, which is a great evening styling aid. In fact, Bumble and Bumble offers salt-water-infused Surf Spray. Anything that I do emphasizes the natural way my hair is.” And that woven cowboy hat that’s become her summer signature? It’s more about function than fashion. “A lot of people think I wear a cowboy hat because it’s part of my look,” she says, “but it actually is to protect my hair. I collect them along my travels, so I might find one in a thrift shop in Costa Rica. It’s that simple. Or that exotic.” The final key to Macpherson’s low-maintenance beauty routine? Bronze skin–in a compact. “I don’t put my face in the sun and I use Neutrogena and Invisible Zinc sunscreen,” says the mother of two. “But the thing that complements the hair most is the skin. My hair looks more golden because the color of my skin is quite golden. I use Revlon bronzers. The tawny skin with the tawny hair–that’s the whole look.” Read more from Elle in this week’s issue of PEOPLE, on newsstands now.–Suzanne Zuckerman

Ramey

Twilight‘s Ashley Greene might have looked red-hot at last night’s L.A. premiere of the film series’ latest installment, New Moon, but she tells PEOPLE that finding her perfect scarlet Prabal Gurung stunner was no small matter. “We picked a dress out, had it ready,” Ashley says of a different look, which she originally chose with her stylist. But at the last minute, “I decided I didn’t like it and we had to start from scratch.” Just how down to the wire did it get? “I stopped by the tailors right before I got here to pick up the dress,” she admits. The rest of her red-carpet prep, however, was less of an ordeal. For two hours on the Sunday before the premiere, Ashley received eyelash extensions from expert Calma Yom at The Parlour on 3rd and then returned to the salon to have her hair extensions freshened up the following day. As for her bronzed skin, Ashley looked to St. Tropez tanning expert Fiona Locke, who customized and contoured her skin before the big event. The final touch came at the hands of makeup artist Vanessa Scali, who created the ’60s-inspired look for the Twilight star with “well-defined eyes with lots of lashes, a strong brow and clean skin with subtle pink [and] coral cheeks and lips.” Tell us: What did you think of Ashley’s head-to toe premiere style last night? –additional reporting by Lisa Ingrassia

Check out more New Moon Red Carpet Style!

Cancer for College

Paris Hilton hawks stilettos, Eva Mendes designs sheets, and Jessica Simpson’s business empire includes everything from fragrance to luggage. But who’s to say that only Hollywood’s ladies get to have their own product lines? Will Ferrell is the next celeb to jump into the branding game by stripping down and greasing up for summer with a signature sunscreen collection. Taking the adage “sex sells” to heart, Will’s three SPF 30 lotions — in Sun Stroke, Sexy Hot Tan and Forbidden Fruit — feature glamour shots of the comedian in various states of undress. 100% of proceeds from Will Ferrell Sunscreen will benefit the charity Cancer for College‘s College Willpowered Scholarship Fund, which grants college scholarships to cancer survivors and amputees. As for why he chose to continue his long-time support of the charity with sunscreen, Will explains, “I’ve always dreamed of owning a lotion company. And I’ve always hated cancer.” Click to learn more about Cancer for College and how you can make a needed difference for aspiring college students whose lives have been devastated by the physical and financial toll of the disease. Then get beach-ready by purchasing the lotions, which start at $12 each, on the charity’s website, eBay.com, or Amazon.com.

Winslow/Prahl/Splash News Online

When Kim Kardashian hit Mexico’s sandy beaches this past week she sizzled — quite literally. Suffering a nasty sunburn on her face and body after falling asleep in the sun, the star posted images of her post-sun visage on Twitter. And today Kim is sharing how she found relief on her blog with her favorite new product, Kiehl’s Anti-Oxidant Skin Preserver. “This face cream saved my life!” she writes. “It is the only thing that calmed down my sunburn and healed my skin!” And she learned a lesson about the dangers of the sun exposure as well. “Having this sunburn was the biggest wake up call for me,” she says. “I realized how damaging sun is and how important it is to take care of your skin.”

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

Courtesy drugstore.com

We love anything knocks a couple minutes off our morning routine, and thanks to our friends at BellaSugar, we now have one less step in our beauty regimen to worry about. Click here to learn about Elements Protective Cleanser, the newest product by St. Ives, which washes on a protective layer of SPF 10 coverage while you cleanse your face and saves you that extra step. Best of all, a 4-ounce bottle will set you back just $8.

ALFRED/SIPA

When Fergie hits the stage to perform for hours in the hot sun, she makes sure to slather herself with Kinerase Lotion with SPF 30. The high-tech sunscreen-moisturizer combo contains kinetin to help skin retain moisture, plump up little lines and fade hyperpigmentation. It also has a special delivery system that allows the sunscreen to penetrate deeper into the skin than traditional sun protectors, so it absorbs easily and doesn’t look or feel greasy. Covering up makes sense to us: Fergie works too hard on her perfect body to end up lobster-like. Get a tube for yourself at kinerase.com, $135.

nia24.com

Big-screen stardom? Check. Gorgeous guy? Check. Adorable baby with said-gorgeous guy? Check. Michelle Williams pretty much has it all — including flawless, porcelain-inspired skin. Scoring Heath Ledger may not be in the cards for the rest of us, but now we know how she keeps her complexion so perfect: NIA 24’s Sun Damage Prevention 100% Mineral Sunscreen SPF 30 ($55, nia24.com). “I love NIA 24′s sunscreen. It’s the best I’ve ever tried,” she says of the sunscreen that, thanks to its natural mineral base, lasts for hours and won’t irritate even the most sensitive skin. StyleWatch staffers also swear by the oil-free sun protection that actually helps repair existing sun damage.