Skincare

Courtesy Suave

Actress Holly Robinson Peete is passionate about all her roles in life — including being a mom to four children, wife to football star Rodney Peete, and a Parkinson’s activist, and she’s letting PEOPLE.com in on one more thing she loves: a beauty bargain. The Hollywood actress, who is currently starring in Suave Naturals’ Shower Me Beautiful campaign for the brand’s Wild Cherry Blossom Indulgent Wash, talked with PEOPLE.com about her own favorite ways to indulge in beauty — even without a superstar salary. When it comes to cosmetics, she says, “Even my makeup artist will tell you, cheaper mascaras are the best! You don’t need to spend $20 on a tube.” And she has a favorite trick for amping up the performance of any brand: “I bend the end of the wand into an ‘L’ shape to get a better angle on my lashes.” Experience has also taught her that the easiest route to true beauty is keeping your look clean and elegant. “The simplicities of mascara and lip gloss go a long way!,” she says. And a never-fail way to stay keep skin flawless: “Moisturize. Moisturize. Moisturize — face and body!” she says. “I’ve been known to carry moisturizer everywhere.” Check out more about Holly’s campaign for Suave Skin and beauty tips here. Then tell us: What’s your favorite budget-friendly beauty indulgence?

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Get ready to see Scrubs star Sarah Chalke in a stylish new light, as she swaps the hospital for the glam life of a 30-something socialite in the miniseries Maneater, which kicked off this week on Lifetime. Inspired by Sarah’s on-screen plan to land a man by following a list of life-rules, Vaseline Aloe Fresh is launching its own playful take on the show’s premise with The Rules for Skin Season. The series of vignettes — starring Sarah herself — will highlight a few fun and funny ways to get skin set for summer. Sarah also shares her top ten warm-weather skin tips. Our favorite? “Grind up some strawberries for a fresh summer scrub,” she says. “The seeds will wash away dead skin.” Click here to see Sarah in action and share your own rules for skin season.

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When Kim Kardashian hit Mexico’s sandy beaches this past week she sizzled — quite literally. Suffering a nasty sunburn on her face and body after falling asleep in the sun, the star posted images of her post-sun visage on Twitter. And today Kim is sharing how she found relief on her blog with her favorite new product, Kiehl’s Anti-Oxidant Skin Preserver. “This face cream saved my life!” she writes. “It is the only thing that calmed down my sunburn and healed my skin!” And she learned a lesson about the dangers of the sun exposure as well. “Having this sunburn was the biggest wake up call for me,” she says. “I realized how damaging sun is and how important it is to take care of your skin.”

Courtesy Sweeney Management

Talk about an unforgettable birthday present! Emma Roberts, who turns 18-years old today, also gets to celebrate becoming Neutrogena’s newest brand ambassador. The Hotel for Dogs star joins a long list of Hollywood A-listers that includes Jennifer Garner, Vanessa Hudgens, Hayden Panettiere, and most recently, Natascha McElhone. “I’m so excited to enter this new chapter in my life. To be a part of a brand that I have always loved and believed in is a once in a lifetime opportunity,” says Emma. “It’s important to me to be associated with Neutrogena because they instill confidence and beauty in young women.” And for their part, Neutrogena is thrilled to have the young actress. “Emma Roberts embodies the youthful spirit and confidence that have always been part of the Neutrogena brand and we are proud to have her as our newest brand ambassador” says Jim Colleran, President of Neutrogena. The teen star will be starring in the beauty brand’s television commercials and print ads. Tell us: What do you think of Emma’s new role?

courtesy Special Artists

We’ve got the exclusive on the newest face of Neutrogena. Californication star Natascha McElhone, 37, will make her debut next month as the company’s brand ambassador for its facial moisturizers and treatments. “Neutrogena appeals to me because it’s unpretentious and pure,” says McElhone, a mother of three boys who was widowed last May when her surgeon husband died of a heart condition only five months before she gave birth to son Rex. “Right now with a newborn and with my two other sons adjusting and adapting to this new life, I have to be honest, there really isn’t much time for myself,” says the English actress. “I don’t have a particular [beauty routine] because I don’t really have time for one. Which is why products like Neutrogena are essential.” McElhone — who joins other Neutrogena spokeswomen including Diane Lane, Jennifer Garner, Vanessa Hudgens, Hayden Panettiere and Susie Castillo — will kick off her role in a February ad campaign for its new Ageless Essentials Continuous Hydration product line. — Marisa Laudadio

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She’s already a superstar on the tennis courts, and now Olympic gold winner Serena Williams has a new game going, starring as the face and co-founder of athletic beauty brand Mission Skincare. The world’s second-ranking women’s player reveals that her decision to join entrepreneur Josh Shaw in the enterprise was born out of a gap she saw in the market. “I’ve always been disappointed with the lack of skincare products that can keep up with the demands athletes place on their skin,” Williams says. “When I learned about Mission and their focus on innovative skincare solutions for everyone with an active lifestyle, I knew I could have an impact on the company.” The brand’s six-product starting line-up of practical skincare options, including an SPF 30 Facestick, Lip Protector, and Anti-Friction Cream, are designed to be irritant- and animal-cruelty-free. Tell us: Will you check out Serena’s new products?

Stewart Shining

Impressed by the glowing skin of the make-up free beauties photographed for PEOPLE’s 100 Most Beautiful issue? They shared some of their beauty secrets for flawless skin with us — and what products they turn to in an emergency. Brooke Shields relies on facials at Balance Spa on Montana Avenue once every two months, where she gets an Epicuren Enzyme facial with an enzyme peel. “I just started getting more conscientious of getting facials,” she says. “It’s about that and sunscreen.” Kristen Bell’s secret weapon for breakouts? “I use a zit-zapper by Rhonda Allison, Fruit Botanica Acid. It dissolves a zit within 24 hours!” Minka Kelly uses ProActiv face wash and La Mer moisturizer — and if she can’t resist the temptation to pop a pimple? “I’ll put Neosporin or Aquaphor on it to heal it right away.” Beauty Zoe Saldana has a much more simple regime: a glass of water on her nightstand. “It helps your body shift things from your digestive system to your liver. It washes everything out, and I love that.”