Courtesy Heart Calgon
Since Modern Family‘s Sarah Hyland is no stranger to fun photoshoots (check out last year’s Op ads!) she’s sharing the experience with us, taking PEOPLE StyleWatch behind the scenes of her ads for Heart Calgon.
As the face of Heart Calgon, Calgon’s brand-new, teen-focused line, Hyland shot ads and online videos to reflect each of the four fragrances — and she shared her thoughts and some fun backstage snaps from the shoot.
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Rob Kim/WireImage
According to Blake Lively, the most important kind of gift is “something that lasts,” she says. So what does that mean to her? This year, it’s fragrance.
“A fragrance is something my father would always give to my mother — we all within our family would buy each other different fragrances,” she says in a new promotional video for Gucci. “It tells a story — it’s each different time period in your life. It’s a nice identifier.”
However, the actress — and face of Gucci Première women’s fragrance — says it’s “a selfish gift,” as well. “It’s so comforting when you’re near someone you love and you recognize their smell — it’s just like, ‘Ahh, that’s you,’” she explains. “You get so much pleasure out of the gift as well.”
This holiday season, the newlywed plans to give her mom a bottle of Gucci Première (shhhh!) — though she’s not exactly excited to share her new signature scent.
“I’m going to have to fight with her,” the starlet jokes. “The problem is my mom and my sisters and I, we all like the same fragrance, so we’re all going to be wearing Gucci Première. If you were blindfolded in a room, you’re not going to be able to tell us apart.” Ryan Reynolds, you’ve been warned … Tell us: What gifts are you most excited to give this year?
–Kate Hogan
Saturday Night Live spoofed him. Several times. Heck, even dogs did it. But Brad Pitt still stands by his not-so-popular Chanel No. 5 commercial.
“I kind of liked it,” he told Access Hollywood on Monday. “I respect what [Chanel does]. They do some really quality things.”
However, he also respects the people who’ve made fun of it.
“I haven’t [seen the parodies],” he added, “but I say absolutely fair play.”
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Courtesy Reem Acra
We’ve drooled over the Reem Acra creations seen on stars like Kristen Bell, Zooey Deschanel and Abbie Cornish, and now we’re excited to say we can own a little something from the design house — for a somewhat affordable price.
Acra just released her first, eponymous fragrance, a light, feminine scent that contains notes of orange blossom, amber, ginger, pear and jasmine. (See the ad, starring model Crystal Renn, at left.)
“I think it completes the image of the brand and it gives an opportunity for those young, fabulous women out there that are not getting married or going to a big event to be able to wear Reem Acra in a different way,” the designer tells PEOPLE. “It reaches out to all of my fans, and that’s exciting.”
The fragrance bottle references some of Acra’s designs, especially in its gold detailing — “There is always gold in my shows,” she says — and the delicate logo, seen throughout her New York City showroom. “I really think it’s a fragrance for everybody,” she adds.
Just as Acra considered her customers when creating her fragrance, she often thinks of celebrity clientele when designing gowns.
Joseph Kerlakian/Rex USA
Kristen Stewart is no stranger to the camera, but she’s still finding her footing as a spokeswoman.
As the face of Balenciaga fragrance Florabotanica, Stewart sat down with French fashion editor Virginie Mouzat in Los Angeles Thursday to answer fan-submitted questions for a live promotional interview. The inquiries ranged from the straightforward to the strange, and the visibly shy actress tried her best to talk about some rather abstract ideas surrounding the scent.
She explained Balenciaga creative director Nicolas Ghesquière’s vision of the perfume, which she described as “Alice in Wonderland-y.”
“He imagines a girl sifting through a garden that is really gorgeous and intoxicating, but dangerous,” she said. “She’s picking flowers that could possibly kill her, and taking the beauty out of them.”
When the interview came to a standstill after less than half of the promised 30 minutes, Stewart tried to salvage the session by bringing the discussion back to Ghesquière, whom she praised highly for his artistic vision.
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Brad Pitt is engaged to one of the world’s most beautiful women — and now he’s a smoldering spokesman for one of the world’s most quintessential beauty brands.
Pitt, 48, made his debut Monday in new ads for Chanel No. 5. Dressed casually, hair long and mood thoughtfully seductive, the actor appears in a black-and-white video spot that is a philosophical ode to love and longing.
“It’s not a journey, every journey ends and we go on,” Pitt recites in the 30-second ad for Chanel’s signature fragrance. “Wherever I go, there you are,” he adds quietly, looking directly into the camera in a sensual slow burn.
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