We’ve already seen Scarlett Johansson’s lush ads for Dolce & Gabbana’s “Rose The One” fragrance, and now we get to see her sexy commercial for the Italian brand. In the clip, the sultry star sports a skimpy black strapless dress and heels while lounging at a kitchen table and peeling an orange. “It seems simple. Beauty is on the outside, but you might have to get what’s inside to get to what’s sweet. Beauty that’s in your mind — that’s the one,” she says, alluding to the fragrance “L’eau The One.” Buy your own “L’Eau The One” at neimanmarcus.com, $60 for 1.6 oz. –Kristin Larson

Courtesy Estee Lauder

With her strong Southern roots, speed racing husband, Dario Franchitti, and girl-next-door stunning looks, Ashley Judd is just about as all-American as you can get. So it is only fitting that the Hollywood star has teamed up with American Beauty to release a new fragrance, and we have the sneak peek at the star’s photo shoot for the scent. This fall, Ashley Judd and American Beauty’s Beloved Red Rose will hit Kohl’s stores to celebrate everlasting love. “Beloved Red Rose captures the essence of love,” Ashley tells PEOPLE exclusively. “Wearing this fragrance makes me feel feminine, beautiful and romantic all at the same time.” The new fragrance opens with fruity touches including apricot nectar, nectarine and sparkling pink grapefruit and then bursts into Bulgarian Rose surrounded by tuberose, purple orris and creamy gardenia petals, finally fading into vetiver and amber wood. Buy Beloved Red Rose, $40 (on sale for $35) for a 1.7 ounce bottle, only at Kohls.com. Tell us: Will you buy American Beauty’s Beloved Red Rose this fall?

Courtesy Azzaro

Joining the ranks of famous fragrance faces like Justin Timberlake for Givenchy Play and Hayden Christensen for Lacoste Challenge, singing star Enrique Iglesias is gearing up for his own starring role starting in October as the face of Azzaro Pour Homme. The fragrance, which has been a classic for decades, makes the most of Enrique’s good looks, casting him as a modern-day seducer in a campaign shot by Steven Klein. The fragrance will be available at select Macy’s. Tell us: What do you think of Enrique’s ads for Azzaro Pour Homme?

Courtesy Chanel

It’s been nearly a year since French film star Audrey Tautou filled the shoes of Nicole Kidman as the face of Chanel No 5. And with her film Coco Before Chanel slated to debut on September 25th and a new print campaign for the fragrance about to launch, the actress is talking how playing Coco Chanel brought her new perspective to her role as the face of the fragrance — and sharing her latest Chanel No 5 ads. “The feature film enabled me to learn a lot more about Coco Chanel,” Audrey says of playing the style icon. “She was an innovator, ahead of her era. The fact that she created a fragrance in the 1920s that could just as easily have been created yesterday reflects the standard of excellence that applied to everything she did in her life.” She continues, “By playing Coco and getting to know her, I understood, even more, just how unique N°5 really is.” Tell us: What do you think of Audrey’s new images for Chanel No 5? Will you see Coco Before Chanel when it hits theaters next week?

Scott Kirkland/INF

Model Miranda Kerr, might be notoriously tight-lipped about her relationship with Orlando Bloom, but there is one secret she couldn’t wait to let out of the bag — Victoria’s Secret’s newest perfume. Last week, the Victoria’s Secret Angel headed to retailer’s store at The Grove in L.A. to launch the Dream Angels Heavenly Enchanted Collection. And as stunning as Miranda looked in her nude Christian Dior dress and matching Miu Miu pumps, she somehow managed to keep the focus on the new scent. “It’ll be a great fragrance for the winter because it’s very woody,” she told PEOPLE.com, offering a whiff, “but also has a crisp freshness to it.” Joining her at the event was Dancing with the Stars alum, Melissa Rycroft — who was brave enough to bring along her fiance, Tye Strickland. Melissa had little to worry about from her husband-to-be, though, who happily chatted about planning the details of their upcoming wedding. “Tye and I are similar in our planning in that we both do nothing,” she laughed. “Our parents love that stuff and we don’t get stressed out about it.” Strickland jokingly added, “And they’re cheap too. We don’t have to pay them too much.” And while the reality star (who was famously dumped after winning the The Bachelor) isn’t shy about experiencing her relationships in the public eye, supermodel Miranda had a different take on love and celebrity, addressing her own hesitation to share her love life by explaining that it’s simple: “the rest of my life is so public.” –Reporting by Susan Yara

PA Photos/Landov

Recently it seems that Hollywood’s been abuzz about the smell of their leading men, with Oprah gushing over Jay-Z’s scent and Justin Timberlake singing the praises of Givenchy Play. Count in Usher, who in this month’s issue of InStyle gives readers the low-down on fashion, fatherhood — and fragrance. And while his latest fragrance, VIP, will be hitting shelves soon, his love of cologne is nothing new. “I would go to church with my granddad every Sunday, and he’d put on his Brut [by Faberge],” Usher tells the magazine. “I’d ask him for some, and he’d say, ‘Boy, you don’t want any of this. It’ll put hair on your chest.’” When it came to contemplating what line he’s like to put his name on, he went for staying-power. “I’ve thought about clothing and jewelry lines,” he explains, “but fragrance stays on when everything else comes off.” And while Usher might be known for rocking a wardrobe of elegant tuxedos and suave casual wear — plus a legendary collection of over 10,000 pairs of shoes — he offers up one very unexpected footwear must-have: Birkenstocks. “I got that from the Bay Area. Being a man of style means you’re not tied to one look.” Check out more of Usher’s interview in the 15th Anniversary issue ofInStyle with Jennifer Lopez on the cover, on stands now. Than tell us: What is your favorite scent for men?

FOLLOW US AT TWITTER.COM/STYLEWATCHMAG AND BE OUR FRIEND AT FACEBOOK.COM/PEOPLESTYLEWATCHMAG!

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with PEOPLE.com the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

Courtesy Escada

Olivia Wilde might be one House’s sexiest stars, but she’s taking on an equally enticing new role as the face of Escada’s new fragrance Desire Me — and based on her the alluring, tension-filled television ad, Olivia doesn’t need any help in that department. “I’m so honored that Escada invited me to be an ambassador for the brand as the face of its new fragrance,” she says in a statement. “To me, Escada represents style, sophistication and sexiness. I would like to think of myself as an Escada woman, and I believe most women aspire to these admirable characteristics, which the fragrance captures so perfectly.” And while the scent won’t be sold Stateside, you can click through below now to see the star’s European commercial. Then tell us: What do you think of Olivia as the Face of Desire Me?

CLICK THROUGH TO SEE OLIVIA’S ESCADA VIDEO!

Courtesy of Givenchy

You saw Justin Timberlake’s sexy ad for Givenchy’s Play, and now, courtesy of Givenchy, you can go behind the scenes of his photoshoot! Click here to watch Justin charm the camera (and everyone who watches) at playgivenchyvideo.com, and click here to read what Justin had to say exclusively to PEOPLE about scents and sex appeal.

Getty

While Justin Timberlake’s face has graced the ad campaigns for Parfums Givenchy men’s fragrances, Play and Play Intense, in Europe for almost a year, don’t count on him launching his own signature scent anytime soon. WWD caught up with the multi-tasking superstar who says “there’s some level of narcissism you have to put in check” to do one. So while we won’t get to see Justin bringing sexy back for his own sake, his Givenchy fragrance campaign will be launching stateside this fall. The ads for Play and Play Intense, shot by Tom Munro, will break in September fashion, beauty and lifestyle magazines — and we can’t wait! And even though the rest of Hollywood seemingly jumps into the fragrance business, Justin is content just fronting the campaigns — for now. “I don’t know that I would be completely comfortable with a my-name fragrance,” he tells WWD. “It feels like cheating, almost. It doesn’t seem like you’re creating anything.” But don’t rule out a more personal fragrance from Timberlake. “I could see doing a William Rast fragrance, but that’s as far as I think I’ll take it.” Check out more of what Justin had to say in today’s WWD and be on the look out for his Givenchy ads come fall. Tell us: Are you excited to see Justin’s sexy Givenchy ads?

Courtesy of Demi Moore

Ever wondered what a fragrance launch looks like inside? Demi Moore took to her Twitter page last night to keep her fans updated on her newest ad campaign for Helena Rubinstein, which just happened to launch in Paris. Not only did she give major props to the young designer of her feathered dress, “Wonderful young designer to look out for Prabal Gurung!” but she supplied the photos of her inside a van on the way to the event and, of course, the event itself. While Demi is just the face of Helena Rubinstein, she did give all of us hope that her own signature fragrance would be a reality some day, responding to Twitter queries on the topic with “Hopefully soon this one is by Helena Rubinstein.” We love getting an inside sneak peek — thanks, Demi!

Amanda Schwab/Startraks

Manhattan sizzled this Saturday, as Brazilian supermodel Adriana Lima hit Victoria’s Secret to launch the brand’s sexy new scent collection. Dressed as a modern day Cleopatra, the newlywed lounged in a boudoir setting, and talked to PEOPLE.com about the quest for love and her secrets for supermodel beauty. “I never thought I would find somebody so great in my life,” she says of her basketball star husband, Marko Jaric, whom she married this past Valentine’s Day. “These days it’s so tough, you know? And I consider myself very lucky, very lucky to have such a wonderful man that respects me and treats me like a princess.” And while Adriana has been a Victoria’s Secret Angel since 2000, she is thrilled to expand into beauty with the brand as the face of their new fruity floral scent Noir. “Fragrance for me, it’s so important,” she explains. “It sets up my mood. Part of my confidence comes from perfume. Before a fashion show I always have it in my handbag. Before I walk out I put it on. When I do commercials for Victoria’s Secret I put on my perfume. It’s really part of me. I can’t live without it.” And the supermodel shared her surprising secret to staying a knock-out — literally! “Boxing! It’s my favorite thing to do because it’s always exciting. It’s the best type of cardio that you can do. And you build up muscles without being too big, just lean muscles.” And while the sport might seem at odds with her ultra-feminine career, she says she’s finally found the perfect fit. “I tried everything,” she says. ” I tried running, I took spin classes, I tried yoga. I needed something to challenge me so I learn new things every day, and boxing is the best!” Check out the Noir collection at victoriassecret.com now!

Courtesy Chanel

For five years Nicole Kidman has been the face of Chanel No. 5, but today French film star Audrey Tautou makes her debut as the newest face of the fragrance in an anticipated short film. Train de Nuit, created by Tautou’s Amelie director Jean-Pierre Jeunet, documents a brief encounter between a man and a woman traveling an Orient Express night train from Paris to Istanbul. In honor of the changing of the beauty guard, the city of New York has declared May 5th Chanel No. 5 Day and has even renamed a portion of Fifth Avenue AVENUE No. 5 in partnership with Saks Fifth Avenue — but only through May 10th. Click here to be among the first to see Chanel’s newest cinematic achievement and view behind-the-scenes footage of the making of the short. Then tell us: What do you think of Audrey Tautou’s performance in the new Chanel No. 5 campaign?

Donato Sardella/WireImage

Gucci’s newest fragrance, Flora by Gucci, got the star treatment with an A-list party at L.A.’s Chateau Marmont. Fashion insiders joined Vanessa Hudgens, Megan Fox, Amanda Seyfried, Rumer Willis and more for a dinner in honor of the newest addition to the Italian fashion house. And while Jason Segel may have donned his own suit, all the lovely ladies in attendance represented the best of Gucci from their vertiginous heels to their sexy little dresses. As for the scent itself, Flora has notes of citrus and peony and is meant to embody youthful optimism, modernity and depth — so what better way to show it off than with Hollywood’s hottest up-and-comers? Pick up Flora by Gucci at nordstrom.com.

Shea Walsh/AP

Mary J. Blige is poised to be the next celebrity to put her creative talents to the test with a signature fragrance. WWD is reporting that the R&B singer, who is already an ambassador for beauty line Carol’s Daughter, is working on an upcoming fragrance with the brand. My Life by Mary J. Blige, named for her second album, will be their first foray into celebrity scents — and will also mark first time the singer is branching out into fragrance. And while the Blige hasn’t yet revealed any details, the self-confessed “beauty nut” has long been a fan of the brand, “I am Carol’s Daughter and my fans are Carol’s Daughter users” she said recently. “So it just made sense to partner.” Tell us: What do you think of Mary’s choice to create her own signature scent?

courtesy of Estee Lauder

In the new ad campaign for Estee Lauder’s Pleasure fragrance, which will hit magazines in December, high-fashion spokesmodel Gwyneth Paltrow goes for a laid-back feel, looking at ease as she lounges in a grassy field with a guitar by her side. In her soft pink and white outfit and loose curls, the actress expresses a serene take on pleasure that we love. Tell us: What do you think of Gwyneth Paltrow’s new Pleasure ads?

Courtesy Parlux

Paris Hilton’s fifth addition to her fragrance empire, Fairy Dust, won’t be hitting stores until the middle of next month, but the reality star is giving PEOPLE an exclusive first look at the new images from her print campaign. The ads for the pink peony, orange blossom, gardenia and vanilla creme scent feature a winged, wand-wielding Paris playing a real-life fairy, and ask, “Do you believe in fairy tales?” Tell us: What do you think of Paris’s new fragrance campaign? Will you consider buying her latest scent?

Dimitrios Kambouris/WireImage

For two hundred lucky fans at N.Y.C.’s Macy’s flagship yesterday, Christina Aguilera had a much-welcomed message: “Come on over!” To promote her new fragrance, “Inspire”, Christina signed perfume bottles and chatted with fans — some of whom had camped out since Sunday — in Macy’s jam-packed Beauty Arcade, as a soundtrack of her hits like “Lady Marmalade” and “Dirrrty” played in the background. Wearing a chic, skin-tight Roberto Cavalli dress and black patent YSL pumps, the singer — who arrived sans husband Jordan Bratman or eight-month-old son Max — signed more than two hundred bottles of the scent. And even if you missed your chance to get an autographed bottle of Christina’s new scent, you can still get Inspire-d at Macys.com. Tell us: Will you try out the singer’s fragrance?

Anne Hathaway is an old pro at starring in movies, from The Princess Diaries to Brokeback Mountain to The Devil Wears Prada. So it’s no surprise that the Lancome Ambassador, and face of the beauty brand’s latest scent, is starring in a glamorous commercial for the perfume Magnifique. The actress looks regal in a long strapless custom-made gown and loose curls as she walks through a party, smelling her perfume and catching the attention of a handsome gentleman. The commerical is being aired nation wide.

Steven Meisel/courtesy of Calvin Klein

Eva Mendes has never had a problem with nudity. But it seems America’s TV networks do. Afraid of offending viewers, they have banned the actress’s new fragrance spot — though an edited version may air after 10 pm. In the moodily-shot 30-second black-and-white commercial for the Calvin Klein scent Secret Obsession, Mendes appears without clothes, sometimes swathed in a sheet. “Between love and madness lies obsession,” the actress and CK underwear model, who also appears in print ads for the perfume, seductively whispers. “Love… madness. It’s my secret.” But the ban may boomerang, creating more sales by word-of-mouth according to those close to the brand. International viewers will get to see the commercial as creative director Fabien Baron originally shot it — and you can make up your own mind about the commercial by watching the original here.