Fragrance

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While Justin Timberlake’s face has graced the ad campaigns for Parfums Givenchy men’s fragrances, Play and Play Intense, in Europe for almost a year, don’t count on him launching his own signature scent anytime soon. WWD caught up with the multi-tasking superstar who says “there’s some level of narcissism you have to put in check” to do one. So while we won’t get to see Justin bringing sexy back for his own sake, his Givenchy fragrance campaign will be launching stateside this fall. The ads for Play and Play Intense, shot by Tom Munro, will break in September fashion, beauty and lifestyle magazines — and we can’t wait! And even though the rest of Hollywood seemingly jumps into the fragrance business, Justin is content just fronting the campaigns — for now. “I don’t know that I would be completely comfortable with a my-name fragrance,” he tells WWD. “It feels like cheating, almost. It doesn’t seem like you’re creating anything.” But don’t rule out a more personal fragrance from Timberlake. “I could see doing a William Rast fragrance, but that’s as far as I think I’ll take it.” Check out more of what Justin had to say in today’s WWD and be on the look out for his Givenchy ads come fall. Tell us: Are you excited to see Justin’s sexy Givenchy ads?

Courtesy of Demi Moore

Ever wondered what a fragrance launch looks like inside? Demi Moore took to her Twitter page last night to keep her fans updated on her newest ad campaign for Helena Rubinstein, which just happened to launch in Paris. Not only did she give major props to the young designer of her feathered dress, “Wonderful young designer to look out for Prabal Gurung!” but she supplied the photos of her inside a van on the way to the event and, of course, the event itself. While Demi is just the face of Helena Rubinstein, she did give all of us hope that her own signature fragrance would be a reality some day, responding to Twitter queries on the topic with “Hopefully soon this one is by Helena Rubinstein.” We love getting an inside sneak peek — thanks, Demi!

Amanda Schwab/Startraks

Manhattan sizzled this Saturday, as Brazilian supermodel Adriana Lima hit Victoria’s Secret to launch the brand’s sexy new scent collection. Dressed as a modern day Cleopatra, the newlywed lounged in a boudoir setting, and talked to PEOPLE.com about the quest for love and her secrets for supermodel beauty. “I never thought I would find somebody so great in my life,” she says of her basketball star husband, Marko Jaric, whom she married this past Valentine’s Day. “These days it’s so tough, you know? And I consider myself very lucky, very lucky to have such a wonderful man that respects me and treats me like a princess.” And while Adriana has been a Victoria’s Secret Angel since 2000, she is thrilled to expand into beauty with the brand as the face of their new fruity floral scent Noir. “Fragrance for me, it’s so important,” she explains. “It sets up my mood. Part of my confidence comes from perfume. Before a fashion show I always have it in my handbag. Before I walk out I put it on. When I do commercials for Victoria’s Secret I put on my perfume. It’s really part of me. I can’t live without it.” And the supermodel shared her surprising secret to staying a knock-out — literally! “Boxing! It’s my favorite thing to do because it’s always exciting. It’s the best type of cardio that you can do. And you build up muscles without being too big, just lean muscles.” And while the sport might seem at odds with her ultra-feminine career, she says she’s finally found the perfect fit. “I tried everything,” she says. ” I tried running, I took spin classes, I tried yoga. I needed something to challenge me so I learn new things every day, and boxing is the best!” Check out the Noir collection at victoriassecret.com now!

Courtesy Chanel

For five years Nicole Kidman has been the face of Chanel No. 5, but today French film star Audrey Tautou makes her debut as the newest face of the fragrance in an anticipated short film. Train de Nuit, created by Tautou’s Amelie director Jean-Pierre Jeunet, documents a brief encounter between a man and a woman traveling an Orient Express night train from Paris to Istanbul. In honor of the changing of the beauty guard, the city of New York has declared May 5th Chanel No. 5 Day and has even renamed a portion of Fifth Avenue AVENUE No. 5 in partnership with Saks Fifth Avenue — but only through May 10th. Click here to be among the first to see Chanel’s newest cinematic achievement and view behind-the-scenes footage of the making of the short. Then tell us: What do you think of Audrey Tautou’s performance in the new Chanel No. 5 campaign?

Donato Sardella/WireImage

Gucci’s newest fragrance, Flora by Gucci, got the star treatment with an A-list party at L.A.’s Chateau Marmont. Fashion insiders joined Vanessa Hudgens, Megan Fox, Amanda Seyfried, Rumer Willis and more for a dinner in honor of the newest addition to the Italian fashion house. And while Jason Segel may have donned his own suit, all the lovely ladies in attendance represented the best of Gucci from their vertiginous heels to their sexy little dresses. As for the scent itself, Flora has notes of citrus and peony and is meant to embody youthful optimism, modernity and depth — so what better way to show it off than with Hollywood’s hottest up-and-comers? Pick up Flora by Gucci at nordstrom.com.

Shea Walsh/AP

Mary J. Blige is poised to be the next celebrity to put her creative talents to the test with a signature fragrance. WWD is reporting that the R&B singer, who is already an ambassador for beauty line Carol’s Daughter, is working on an upcoming fragrance with the brand. My Life by Mary J. Blige, named for her second album, will be their first foray into celebrity scents — and will also mark first time the singer is branching out into fragrance. And while the Blige hasn’t yet revealed any details, the self-confessed “beauty nut” has long been a fan of the brand, “I am Carol’s Daughter and my fans are Carol’s Daughter users” she said recently. “So it just made sense to partner.” Tell us: What do you think of Mary’s choice to create her own signature scent?

courtesy of Estee Lauder

In the new ad campaign for Estee Lauder’s Pleasure fragrance, which will hit magazines in December, high-fashion spokesmodel Gwyneth Paltrow goes for a laid-back feel, looking at ease as she lounges in a grassy field with a guitar by her side. In her soft pink and white outfit and loose curls, the actress expresses a serene take on pleasure that we love. Tell us: What do you think of Gwyneth Paltrow’s new Pleasure ads?