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Fragrance

Taylor Swift: My New Fragrance Embodies My Personality

Jun/13/2013 at 03:41 PM ET

Taylor Swift fragranceAlo Ceballos/FilmMagic

She may be still looking for the man of her dreams, but when it comes to her latest project, Taylor Swift is all about reality.

Her new perfume Taylor by Taylor Swift – out this June – represents the girl behind the music according the the superstar. “For me, it’s sort of who I am and embodies my personality and my style,” Swift told PEOPLE of her third fragrance at the Fragrance Foundations Awards in NYC.

Swift’s prior scents Wonderstruck and Wonderstruck Enchanted were more of a “day-dreamy, romantic kind-of departure, in a kind of a dream land,” she stated.

But just as her albums evolve, so do her fragrances. “There’s been sort of a progression between fantasy and reality, and I think this perfume just really follows that progression.” Swift explained. “It would take place in my day-to-day life if that makes sense.”

So when it comes to a man, does Swift prefer cologne or au natural?

“I’d just prefer them to be good people,” she said. “I’ll start with that.”

–Sydney Berger

Robert Pattinson Named New Face of Dior Homme

Jun/12/2013 at 02:12 PM ET

Lady Gaga bridesmaidDavid Livingston/Getty

The rumors are true! Robert Pattinson will test out his modeling skills as the new celebrity face of Dior Homme fragrance.

“We are excited to announce that he will join the privileged circle of Dior faces,” the label said in a statement Wednesday. Those Dior faces include Marion Cotillard, Jennifer Lawrence, Mila Kunis and Jude Law among others.

We’re already itching to see what the newly-single actor will look like in his debut ad. (Our money is on a brooding stare, but our guess is as good as yours when it comes to whether he’ll be shirtless or covered up.)

PHOTOS: See more stunning celebrity ad campaigns here!

And we have one suggestion for the label: Bring in Pattinson as the sexy leading guy in J.Law’s next Miss Dior campaign. Okay, maybe not, but we can dream right?

Tell us: What do you think of Pattinson as the newest face of Dior?

–Brittany Talarico

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Rooney Mara, Cate Blanchett Land Fragrance Campaigns

May/17/2013 at 08:28 AM ET

Rooney Mara Cate Blanchett fragranceIlya S. Savenok/WireImage; Ace Pix

Both Rooney Mara and Cate Blanchett are known for their excellent acting skills, but they’re both about to take on very different roles: fragrance pitchwomen, according to WWD.

Mara has been named as the face of Calvin Klein’s new scent Downtown, which will include TV spots helmed by her Girl With the Dragon Tattoo director David Fincher (plus ads shot by Jean-Baptiste Mondino, below).

PHOTOS: See amazing star fashion from every angle in Style 360!
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Chic Clicks: Watch Amanda Seyfried’s Seductive Givenchy Commercial; Plus, Is Suri Cruise Starting a Clothing Line?

May/10/2013 at 03:15 PM ET

Amanda Seyfried GivenchyCourtesy Givenchy

–Amanda Seyfried performs her best “mysterious caped-crusader turned sexy goddess” act for Givenchy’s Very Irrésistible TV spot [The Gloss]

–Send your mom one of these amusing e-cards with messages from Kim Kardashian, Will Ferrell, Seth MacFarlane and more stars — and donate to women’s cancer research at the same time [Noreen Fraser Foundation]

–Check out Carey Mulligan’s long, brunette locks (and bangs!?) in this trailer for the new Coen brothers flick (Bonus: Justin Timberlake is her co-star) [Refinery 29]

–Sigh … Pint-sized fashionista Suri Cruise won’t be bringing her kitten heels, furry coats or ballet dresses to a store near you, according to Katie Holmes‘s rep [Vogue UK]

–Lust over Karl Lagerfeld’s Resort 2014 cruise collection for Chanel, and get really jealous of supermodel Cara Delevingne’s ab-tastic stomach [Racked]

–The Great Gatsby finally hits theaters this weekend. So before you drool into your popcorn watching Leonardo DiCaprio, drool over these costumes Miuccia Prada created for Baz Luhrmann’s film [Fashionologie]

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Amanda Seyfried Is the New Face of Givenchy Fragrance

May/01/2013 at 12:35 PM ET

Amanda Seyfried GivenchyJohn Shearer/Invision/AP

When Givenchy asked Amanda Seyfried if she’d like to be the face of their fragrances, it didn’t take her long to come up with an answer.

“F— yeah,” she told the Givenchy team, according to her interview in WWD.

The reason she was so enthusiastic: “It’s an honest collaboration,” she says. (No kidding: she’s attended the line’s fashion shows, worn its menswear and even performed in it at the Oscars.)

Seyfried says she’s proud of her partnerships with Clé de Peau and Givenchy because “what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”

Givenchy is mutually admiring of Seyfried. “Amanda is a chic, sexy woman who is a perfect fit for Givenchy,” says Nicholas Munafo, U.S. president for LVMH Fragrance Brands.

Seyfried’s print ads for Very Irresistible Givenchy were styled by creative director Riccardo Tisci and will be in magazines in October; she also shot a TV campaign.

Tell us: What do you think of Seyfried’s Givenchy collaboration?

–Alex Apatoff

Morning LOL: Ryan Lochte’s First Foray Into Fragrance

Apr/25/2013 at 11:32 AM ET


Olympic medalist. Reality show star. Fragrance entrepreneur?

Well, “jeah!” (TM), if the Funny or Die team has anything to say about it!

They filmed a faux commercial for Ryan Lochte’s “Pool Water” eau de toilette … with, well, a little more emphasis on the “toilette” than we’d care to think about.

RELATED: Watch more funny beauty videos in our Beauty Debate series!

If you’re tempted (like we often are) to watch all Ryan Lochte videos on mute (gorgeous guy, not so articulate), we recommend tuning into this one anyway, if only to hear the swimmer attempt to speak some French.

Tell us: What did you think of Ryan Lochte’s “cologne ad?”

–Alex Apatoff

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Chic Clicks: Is Robert Pattinson the New Face of Dior? Plus: Get a Nicki Minaj Makeover

Mar/21/2013 at 03:00 PM ET

Robert Pattinson DiorPicture Perfect/Rex USA

–Rumor has it Robert Pattinson is going to be the new face of Dior. No word on whether Jennifer Lawrence is going to instigate a Twilight/Hunger Games spokesmodel showdown [Telegraph]

–Ever wished you looked a little more like Nicki Minaj, but not quite ready to make that major style commitment? Enter Minaj à Moi [Nicki Minaj Beauty]

–Gwyneth Paltrow is espousing the benefits of a clean diet (benefit one: You get to look like Gwyneth Paltrow) [Self]

–We may never get enough of these affordable designer collaborations. Next up: Catherine Malandrino for Kohl’s [Racked]

–Designer Charlotte Ronson has a seriously enviable wardrobe. Now you can benefit from her good taste — she’s selling pieces from her closet [Vaunte]

 

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