Lucas Jackson/Landov

We’re all for a little style experimentation, but when we spotted beauty mavens Ashley and Mary-Kate Olsen at MoMA’s Film Benefit honoring Tim Burton this week in New York we were more than a little perplexed. We’d gotten used to Mary-Kate being the style risk-taker and her twin Ashley taking a more conservative approach. But the duo played with our expectations, with Ashley adding rainbow stripes to her hair and her sister going as bold as ever with the deepest red lips around. Tell us: What do you think of the sisters changing it up? What’s the boldest look you’ve tried in the name of beauty?

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If you’re one of the lucky few to have been crowned Miss USA, chances are that you know a thing or two about beauty. And Shanna Moakler is making the most of her makeup know-how with a new line of organic pressed mineral makeup co-created with her personal makeup artist, Daniel McFadden. While the Smoak collection launched just this week, Shanna tells PEOPLE that her love of makeup started at a young age. “My mom is beautiful and had that ’70s kind of glamour,” she says. “My love of lip gloss comes from my mom, who always wore it — and from watching Charlie’s Angels.” Smoak does feature a rainbow of glosses, but it also encompasses everything from eyeliners and eye shadows to blushes and foundation, all based on the Miss California USA host’s principle that makeup should be as fun as it as functional. When women come to her for beauty advice, Shanna tells them to take a carefree approach and experiment. “Don’t be afraid to try new colors,” she says. “If you see a look in a magazine that you like, try it. You know your face better than anyone. Find the tricks that work for you. When you take a little time to put makeup on, it changes your confidence level and you radiate that. It can change your whole day.” Buy the line, which ranges from $8-$39, for yourself at SmoakShop.com.–K.C. Baker

Courtesy Whitney Port

Her fans might envy Whitney Port for always looking perfectly put-together, but The City star is sharing the beauty wealth by appearing in her blog makeup-free — and revealing her favorite tips for dolling up. “I am not a big fan of heavy makeup,” she says, “so the majority of the time I do my own. I stick to the basics of face powder, bronzer and blush.” Her five-minute plan to getting gorgeous without a personal makeup artist? “I start by mixing Fresh High Noon tinted moisturizer with the Fresh Soy Face Cream to get a nice base with a little sunkissed glow. Then I dust Bare Minerals Powder with SPF 15 to even out my skin. Next I bronze with Guerlain Number One for Blondes on my cheeks, hairline and jawline. Then I brush a little bit of NARS Orgasm Blush on my cheekbones, a little on my forehead, nose, and chin to keep it constant. I use Anastasia brow gel to give my eyebrows a nice shape (this is especially helpful if I haven’t had time to go in to get them done.) I highlight under my eyebrows with Benefit Eye Bright and then curl my lashes with a Sephora eyelash curler. Sometimes if I’m really feeling like going all out for the day I put on Maybelline mascara.” Read more from Whitney on her blog. Tell us: Do you prefer Whitney with or without makeup? What are your beauty must-haves?

Ramey

Twilight’s Ashley Greene might have looked red-hot at last night’s L.A. premiere of the film series’ latest installment, New Moon, but she tells PEOPLE that finding her perfect scarlet Prabal Gurung stunner was no small matter. “We picked a dress out, had it ready,” Ashley says of a different look, which she originally chose with her stylist. But at the last minute, “I decided I didn’t like it and we had to start from scratch.” Just how down to the wire did it get? “I stopped by the tailors right before I got here to pick up the dress,” she admits. The rest of her red-carpet prep, however, was less of an ordeal. For two hours on the Sunday before the premiere, Ashley received eyelash extensions from expert Calma Yom at The Parlour on 3rd and then returned to the salon to have her hair extensions freshened up the following day. As for her bronzed skin, Ashley looked to St. Tropez tanning expert Fiona Locke, who customized and contoured her skin before the big event. The final touch came at the hands of makeup artist Vanessa Scali, who created the ’60s-inspired look for the Twilight star with “well-defined eyes with lots of lashes, a strong brow and clean skin with subtle pink [and] coral cheeks and lips.” Tell us: What did you think of Ashley’s head-to toe premiere style last night? –additional reporting by Lisa Ingrassia

Check out more New Moon Red Carpet Style!

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First Marc Jacobs, went Gaga, and now M.A.C is joining the fan club. The makeup brand has named the ultimate fashion muse, Lady Gaga, and the ultimate party gal, Cyndi Lauper, as the newest faces of the M.A.C AIDS Fund for the “From Our Lips” campaign, reports WWD. Two new lipsticks inspired by the colorful artists will be unveiled on March 18, 2010 — one called “Gaga” and the other “Cyndi.” Each tube will cost $14, and 100% of the proceeds will be donated to the M.A.C AIDS Fund, which has invested more than $150 million to organizations in more than 67 countries since it was founded in 1994. Tell us: Will you buy Lady Gaga and Cyndi Lauper’s M.A.C lipstick?-Kristin Larson

With her all-natural skincare line set to hit HSN next week, Fran Drescher– and her furry friend– stopped by PEOPLE to give us the scoop on FranBrand. “There’s so much to FranBrand,” says the actress, who had trouble picking her favorite product from the nine-piece collection. Watch as Fran discusses her must-haves from FranBrand and talks The Nanny.

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A little color coordination is a good thing in fashion — matching metals and accessories goes a long way towards a polished look. But as with most things, less is more, and coordinating your eyeshadow to your dress like Ashanti might be crossing the line. But maybe that’s just us! We want to know what you think. Tell us: Would you match your makeup to your outfit?

Flynet

Dark eye shadow and bold lips are the biggest trends of the upcoming fall season, but the classic oft-repeated rule of makeup artists is to choose either a strong eye or lip but never, ever both at once. But the ever-fashionable Diane Kruger defied this cosmetic commandment by pairing a dark matte lipstick with a dramatic smoky eye for the Inglourious Basterds premiere in Berlin and looked pretty darn amazing. But, like many of Diane’s looks, this may be one better left to stylish former-models. We want to know: What do you think about the combination? Would you wear a dark eye shadow with a bold lipstick?

Dziekan/Retna

As if Whitney Port isn’t busy enough with her reality show The City and her clothing line Whitney Eve, she has also partnered with Cargo to create her very own signature shade of hot pink lipstick. Part of the PlantLove series, the lipstick is not only cute but also eco-friendly and charitable, with two dollars of every sale being donated to St. Jude’s Children’s Research Hospital. The lipstick will be available on Sephora.com beginning next week. Tell us: Will you buy Whitney’s lipstick?

Courtesy of Twilight Beauty

We’ve already told you how to sparkle like a vampire, but soon you’ll be able to get their dark, other-worldly beauty with Twilight Beauty, a cosmetics brand inspired by the Twilight films. The collection will be launching this fall just in time for the film’s latest installment, New Moon, when it hits theaters November 20th. And this is no mini-collection! Developed in conjunction with DuWop founder Christina Bartolucci, the line will feature 70 products, running the gamut from metallic mascaras to eye primers. The collection will be split into two distinct lines, Luna Twilight, a prestige brand which will reflect the spirit of the films’ female characters, and Volturi Twilight, a lower-priced collection emblazoned with the Volturi family crest, like this Enrapture lip gloss in Obsess. The line will launch September 15th in stores and online at Dillards and Nordstrom, as well as TwilightBeauty.com.

Albert Ferreira

Ever since he made his debut on Project Runway , everything Chrisian Siriano has done has been, well, fierce! So when it finally came time to introduce his limited-edition makeup collection for Victoria’s Secret, it was no surprise he brought along some serious star power. Kim Kardashian stopped by the Victoria’s Secret store at outdoor mall The Grove in Los Angeles, where Christian pushed around a cart filled with items from his new VS Makeup collection, handing out samples to hundreds of shoppers, and signing autographs for fans. Kim tested out the Egyptian-inspired collection and even had her makeup touched up by Christian himself. To borrow the Runway star’s favorite term, it was, indeed, a fierce event. Shop the limited-edition Christian Siriano for VS Makeup collection at victoriassecrets.com.

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Julianne Hough may have traded her sparkling Dancing With the Stars costumes and glitzy Hollywood lifestyle for a grueling tour schedule with George Strait — but that doesn’t mean the country star is letting life on the road stop her from looking as gorgeous as ever. As part of her summer campaign with Gillette’s Venus Embrace razor, the singer has produced an online booklet which reveals style and real-life advice to her die-hard fans — and she’s sharing with PEOPLE.com a few more of her favorite secrets for looking her best on and off the stage. And if there’s one product she knows will never fail even under the stadium lights’ intense glare, it’s fake lashes: “I love Ardell–the individual ones,” she says. “I’ll just put them on and won’t wear mascara and it’s like, whoa,” she laughs. And mascara itself has been a bit of an issue on the tour. “Lately I haven’t been using waterproof mascara, so I’ve been having black all down my face when I get off-stage.” But there is one beauty product that has yet to let her down, “My foundation is really great,” she says. “I love the Armani Luminous — that’s my favorite. It still looks really dewy and fresh and bright, but it doesn’t run at all and stays on all day.” Check out more of Julianne’s get-glam-quick tips in her Goddess Guide to Getting Closer along with her tips on working out and dating at gillettevenus.com. Tell us: What are your get glam fast secrets?–Katie Kauss

Victoria’s Secret, inset: Astrid Stawiarz/Getty

Christian Siriano is no stranger to fashion collaborations, having already created a clothing line with Bluefly.com and cheap-chic shoe collection for Payless since his Project Runway win. But this fall the designer will be following in the stylish footsteps of the show’s supermodel host Heidi Klum, who has her own signature makeup collection with Victoria’s Secret, and branching into beauty with a glam new collection of his own for the brand. The limited-edition Christian Siriano for VS Makeup will include five shadow shades, black liner, three gloss colors, a bronzer-highlighter, makeup brush and a ruffled cosmetic bag. Prices for the collection will start at $12 for eyeliner and top out at $32 for the luxe face brush. Tell us: Will you let Christian’s cosmetics make over your look when they launch this fall?

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90210’s Jessica Stroup helped announce Origins cosmetics Return to Origins Recycling Program, a first-of-its-kind recycling scheme that accepts all cosmetic packaging regardless of the brand. Dressed in a chic Brian Reyes top and skirt, the actress, who is accustomed to receiving countless products in gift bags, says she finally knows what to do with all of the containers. “At first it’s exciting when you get them – ooh products,” she tells PEOPLE.com. “But then it’s like, I’m not going to use some of these. You just end up with all these containers.” The actress, who recently got closer to nature with a move to the beach, says she plans on taking it all to Origins. Wherever you live, you can now recycle your lipstick tubes, shampoo bottles, moisturizing jars, or whatever, by just tossing them into a recycling bin at over 450 Origins retail stores and department store counters nationwide. Click here for Origins locations near you. – Elaine Aradillas

Jeffrey Mayer/WireImage

L.A.’s famed Robertson Boulevard got just a little more glamorous yesterday, as M.A.C.’s Viva Glam spokesperson, Fergie, turned up at the flagship store to unveil a much-anticipated new shade, Viva Glam VI. And it was all for a good cause. Just like past Viva Glam shades, 100% of proceeds of the full selling price goes directly to AIDS charities. PEOPLE.com chatted with the singer who dished about her part in developing the new hue. “They brought about 10 different shades and laid them out and let me pick,” she said of the light, shimmer color. “It was important for me to find a shade that looked good on all skin tones — day and night,” she said. “And I love pink!” The singer also stopped by Project Angel Food, a Viva Glam beneficiary, which provides free meals for those living with HIV/AIDS. “This is something that I like doing because it’s not just about me,” she said of the charity aspect of her ambassadorship. “It’s about people and I get to meet their families and hear their true stories. It’s for real and these people are really doing the charity work and putting care into what they’re doing,” she says. You can help support the cause — and look gorgeous doing it — when you purchase the new Viva Glam VI shade at maccosmetics.com starting March 19 or one of the other dazzling hues now. — Reported by Jessica Herndon

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She may have been in one of the world’s most romantic cities, but it was no lazy Sunday for Scarlett Johansson, who joined Domenico Dolce and Stefano Gabbana yesterday at department store La Rinscente in Milan to launch the design duo’s debut color collection, The Make Up. And as the face of the much-anticipated line, Scarlett drew a buzz-worthy crowd. WWD reports that more than 1,000 fans turned up to get a glimpse of the design stars and their muse. And the actress, who has also modeled for Louis Vuitton, revealed to reporters that posing for the ultra-glam campaign was all about using her acting talent to channel a persona, “And who doesn’t want to look like the femme fatales from the Forties and Fifties?” she said. Yesterday’s launch wasn’t the only Dolce & Gabbana event creating a stir. On Friday, a coterie of Hollywood fashionistas including Kate Hudson, Eva Mendes, Freida Pinto and, of course, Scarlett hit the label’s runway show and VIP lounge, and tonight even more stars plan to turn out for an exclusive Extreme Beauty in Vogue launch party for the event.

Courtesy Dolce & Gabbana

As excited as we were to hear that Dolce & Gabbana is launching a fabulous new makeup collection, we were even more excited to hear that Scarlett Johansson would be the face of the campaign. The blonde beauty was shot by Solve Sundsbo in London, in a series of shots meant to evoke Marilyn Monroe’s iconic beauty. And we’ve got an exclusive ad image just for PEOPLE.com readers to preview! Tell us: What do you think of Scarlett’s new ad?

Richard Young/Startraks

We already love their sexy dresses, fabulous fragrances and amazing accessories, and now we have Dolce & Gabbana’s first makeup line to look forward to! The Italian design duo told WWD that Scarlett Johansson will be the face of the new collection, which had input from legendary makeup artist Pat McGrath. “We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood,” Stefano Gabbana told WWD. The makeup will be packaged in glossy gold slipped into gold pouches, with colors taking inspiration from the Mediterranean (think deep blues and golds). The lipsticks will be scented with rose. “We wanted to create makeup with a scent. Domenico and I remember when we were children and opened our mother’s handbags — the scent of her lipstick trailed out. I observed that when women open makeup, they smell it first,” said Gabbana. As for Scarlett, she was photograhed for the sexy ad campaign by Solve Sundsbo lounging in a bed, recalling images of Marilyn Monroe. “Scarlett is sure of herself,” Gabbana said. “She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana.” The products are set to launch for spring with prices ranging from $20 for nail lacquer to $59 for powder foundation. Tell us: Are you excited for Dolce & Gabban makeup?

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We all have that one go-to product that we need to get out of the house in the morning. For example, Rachel Bilson can’t live without her La Mer face cream. “It’s a lot of money but you only need very little that goes a long way, so it lasts a really long time. It’s more of an investment. It really does [work],” Bilson tells PEOPLE. We want to know your beauty must-have! Tell us: In budget conscious times, what is the one beauty item you absolutely cannot live without? And what is the first thing that you would willingly give up?

Courtesy CoverGirl

Ellen DeGeneres has been gearing up for her first beauty campaign as the face of CoverGirl and Olay’s newest product Simply Ageless Foundation. This product is a first of its kind — an anti-aging makeup that stays suspended over fine lines and wrinkles, instead of settling into lines which can make you look older. Ellen’s famous face will be the focus of the new print and television ads starting in January 2009. “I’m thrilled to be a CoverGirl,” says Ellen. “I’ve been practicing in my bathroom mirror for years…Now finally, you’ll all be able to see it.” Tell us: What do you think of Ellen’s CoverGirl ads?

CLICK THROUGH TO SEE ANOTHER IMAGE FROM ELLEN’S CAMPAIGN!

Courtesy CoverGirl