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POLL: Which YouTube Style Star Is Your Favorite? Vote Now!

Apr/23/2014 at 09:00 AM ET

Each month, beauty content on YouTube racks up 700 million pageviews — and a huge chunk of those views are going to huge YouTube stars, like Bethany Mota, Michelle Phan, Dulce Candy Ruiz and Ingrid Nilsen. In fact, of the nearly 15 billion pageviews on beauty videos, the top 25 beauty “gurus” earn 115 times the followers and 2600% more comments (on average) than the huge beauty brands. Check out these four fabulous YouTube stars below, then vote to let us know who’s your favorite! (Missed your go-to guru? Let us know who you love in the comments!)
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Music Video Style Roundup: It's Time to Talk About Katy Perry's Old Lady Dancer Disguise & Lea Michele's Unitards

Apr/22/2014 at 04:24 PM ET

We imagine that recording artists must have to put a lot of thought into music videos, meticulously mapping out everything from the storyline to the wardrobe to the extras who bop around in the background. And when you’re Katy Perry, whose done everything from swinging on vines and wrestling alligators to dancing around in a cupcake bustier, it must get really hard to one-up yourself. But the singer managed to do so (naturally) in her new music video for “Birthday.” You’ll see what we mean when you watch the teaser above.
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Hayden Panettiere's Festival Dressing MO: 'Face Paint Helps Me Get Through Large Crowds'

Apr/21/2014 at 09:00 AM ET

Hayden PanettiereEugene Gologursky/Getty

If you have Coachella FOMO, you’re not alone. Hayden Panettiere wasn’t able to attend this year’s festival, but she was happy to talk about what she’d wear if she was there (and reminisce about some of her rowdy desert-hopping, crowd surfing days).

“I would find something really wacky. It’ s a free-for-all, and I love it,” she told PEOPLE at a recent event for her latest Neutrogena campaign. “I love to be very hippie-boho — feathers and Woodstock-y. Sometimes I’ll do face paint at music festivals, which helps me in a lot of ways getting through large crowds. I remember one year — I think it was actually Bonnaroo — we got this really cheap face paint and nothing else. I painted this multicolored butterfly on one side of my face and with mascara, I took a brush and made her body the head along my nose and the body came down across my face with antennas above my eyebrows. So one side of my face was a butterfly and it came out so good. And a headband and fringe and chopped up t-shirts. Basically, whatever you want.”

RELATED PHOTOS: The Coachella style awards (from eyebrow art to dudes in revealing tanks)

And while the Nashville star doesn’t knock crop tops, she said she’s not the type to wear them out in situation where lots of photos may be snapped.

“I like crop tops, but I like crop tops with high-waisted skinny jeans or shorts,” she shared. “Unless you have a really flat stomach … I do not feel like putting that much thought into sucking it in. I cannot be bothered. There are some people that have no fat on their stomach that can get away with it — any way they bend, it’s fine. But the last thing I want is to be bending over and have somebody take a picture and then they’re like, ‘Hayden gains a roll! Hayden rolls at Coachella!’ That could be the headline.”

We love that the bride-to-be can poke fun of herself, but trust us, we’ve seen her in person, and there aren’t any rolls happening. What do you think of her festival dressing tips? What would you wear to a music festival like Coachella? Share your thoughts below.

–Brittany Talarico

The Best Beauty Tips from Our #PSWBeauty Twitter Chat!

Apr/14/2014 at 01:02 PM ET

Twitter Beauty TipsPeople Stylewatch

Our May issue has finally hit stands, and it’s packed with 50 beauty tips you can’t live without. In honor of its release, we asked all of you to submit your wackiest, craziest and most amazing beauty tips on Twitter with the hashtag #PSWBeauty. Throughout the day we received some killer advice that we never would have thought of ourselves! (One fave: Nails always chipping? Try rolling your polish bottle between your hands instead of shaking it.) Check out some of our favorite tweets from the chat — submitted by beauty brands we love as well as PEOPLE StyleWatch readers — to discover new tricks that might not have known about.
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Lupita Nyong'o's MTV Movie Awards Makeup: Exclusive Details on the 'Disco-Inspired' Look!

Apr/13/2014 at 09:52 PM ET

Lupita Nyong'o MakeupMichael Buckner/Getty

Reason No. 342 we love Lupita Nyong’o: she’s not afraid to go bold with her makeup — like, cherry red lips with bright blue eye shadow bold. And for the MTV Movie Awards Sunday night, the new “ambassadress” for Lancôme showed off yet another noteworthy beauty look.
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Mad Men's Makeup Artist on Joan's Red Lip, Betty's Best-Ever Look and More

Apr/11/2014 at 11:49 AM ET

Sure, we’re going to miss the amazing pitch meetings at Sterling Cooper Draper Price, Don and Roger’s banter and all those gorgeous period clothes, but one of the things we’ll miss most of all about Mad Men is the amazing beauty moments created on the show. That’s why we wanted to chat with fabulous makeup artist Lana Horochowski — who is responsible for the memorable looks sported by Betty, Joan, Megan, Peggy and the rest of the cast — as we wait anxiously for Sunday’s season 7 premiere.

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Nailed It: Emma Stone Does 'Modern Goddess' Right

Apr/10/2014 at 04:26 PM ET

Emma Stone Splash News Online (3)

Who: Emma Stone

Where: At the London premiere of The Amazing Spider-Man 2

What She’s Wearing: A marigold-yellow Atelier Versace dress with matching Swarovski crystal beading on the shoulders and waist, plus a David Webb necklace featuring two lion heads with emerald eyes

RELATED PHOTOS: Last night’s look: Love it or leave it?

Why She Nailed It: If a picture is worth 1,000 words, then please allow this gif at left to provide 3,000 words for us while we gape at this truly showstopping ensemble. Until now, Stone’s been sticking to menswear-inspired outfits and mod minis on her press tour, so the impact of her hitting the carpet in this incredibly romantic, curve-skimming gown is doubled.

She wisely let the bold color and open back keep the focus, adding only a chic jeweled collar and delicate sandals. And the hair and makeup are on point; the siren waves and just-bright-enough lip give her a glamorous ’40s vibe that really works for her. In fact, if you turned these photos black-and-white, you might mistake her for a real old Hollywood star — but then we’d miss out on the stunning shade of the dress.

Tell us: What do you think of Stone’s outfit? Are you as big a fan as we are?

–Alex Apatoff

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