Celebrity Fragrances

Derek Jeter: My Teammates Tease Me About My New Cologne - Then Ask Me For It Later

Nov/15/2013 at 10:30 AM ET

Derek Jeter cologneDimitrios Kambouris/Getty

Want your guy to smell like Derek Jeter? (We’ve met — and smelled — the baseball player and trust us, you do.) Then stuff the Yankee hunk’s new Avon cologne in his stocking this Christmas.

The New York Yankee shortstop unveiled his third fragrance, Rush (which follows the launch of Derek Jeter Driven and Driven Black) in N.Y.C. Thursday, and he really thinks it’s … a home run.

“It’s really been a true partnership. Avon let me be a part of the creative process — designing the bottle, coming up with the scent,” Jeter shared of the cologne which features notes of Italian mandarin, cool blue mint and sandalwood. “This has been a learning process for me as well. It’s probably one of the last things I thought I’d be doing … mixing the potions and coming up with a scent. The whole brand is a reflection of who I am.”

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Mary-Kate and Ashley Olsen and Jay Z All Celebrate 'First Fragrance Friday' (Yep, It's Now a Thing)

Nov/01/2013 at 01:31 PM ET

Mary-Kate and Ashley Olsen fragranceStartraks; FameFlynet (Insets Courtesy Jay Z Gold and WWD)

It’s hardly the first time Jay Z and Mary-Kate and Ashley Olsen have experienced the sweet smell of success, but it is the first time they’ve bottled it for sale. The media moguls and entrepreneurs are releasing their first fragrances — indepenently, of course, though the stars do have quite a bit in common, like perfectionism and expensive taste. Jay Z’s will be called “Gold Jay Z” and the Olsens are releasing “Nirvana White and Nirvana Black.”
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Jennifer Lopez and Her Stylists Dish On the Secrets to Sexiness In This Exclusive Video

Oct/25/2013 at 09:00 AM ET

It’s no secret that Jennifer Lopez has the market cornered on sexy — both in her everyday outfits and her super-glam red carpet looks. So with the release of her latest sizzling fragrance, JLove, we got an exclusive look at her shoot and discovered she thinks of animal print as a color no different than white or black. Then we snagged a few minutes with her stylists, Rob Zangardi and Mariel Haenn, about how to go “J. Lo” in your everyday life.
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Twitter Followers: Enter to Win a Signed Bottle of Britney Spears's 10th Anniversary "Fantasy" Fragrance

Oct/09/2013 at 09:00 AM ET

Britney Spears perfume giveawaySplash News Online; Courtesy Britney Spears

The great Britney Spears once sang, “You want a piece of me?” What we didn’t realize is that she meant it literally — and now she’s ready to deliver. The pop icon has personally signed 100 bottles of her limited-edition 10th anniversary “Fantasy” fragrance to be shipped out to random locations around the globe. Most fans will have to buy one and hope for the “golden ticket,” but one lucky PEOPLE StyleWatch reader can get their hands on a personally signed Britney bottle with no more than a Tweet.

“I am so incredibly grateful to all my fragrance fans for 10 amazing years,” Spears exclusively tells PEOPLE in a statement. “Each perfume I developed is a piece of my life, my story. I wanted to make my fans a part of that story, so I put their names and countries into the package design to make them the most important piece of this incredible milestone. Now they can share the spotlight with me!”
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Kim Kardashian's Pure Honey Fragrance Is Here - Get the First Look

Sep/23/2013 at 09:00 AM ET

Kim Kardashian pure honey Courtesy Pure Honey

Sometimes a new mom just needs a pick-me-up after long, sleepless nights and days spent changing out of spit-up covered sweats. But not every new mom is Kim Kardashian, who can create a whole new fragrance just for that purpose — then sell it to thousands of her fans.

Pure Honey is the fifth perfume in Kardashian’s arsenal, and while her previous fragrances capture the star’s red carpet persona (with names like Glam and Gold), this new one is more personal and sensual.

PHOTOS: See how stars take their beauty looks from day to night!

“I wanted Pure Honey to be both light and sweet but also powerfully seductive,” Kardashian says in a statement. “As women we all have these dual natures. We can be girly and playful but also tempting and captivating at the same time. Combining the two elements was the perfect way to capture our full femininity. I created it to be delectable and crave-able, like all beautiful women are.”

There are notes of red rose, freesia, vanilla and musk — and of course, honey, hence the name and the golden color of the scent inside the diamond-inspired bottle. If you’re craving your own fragrant mood boost, check out Kardashian’s latest project at KardashianFragrance.com, then let us know if you’re excited to give it a try!

–Alex Apatoff

Exclusive: See Rihanna in Her Sexy New Fragrance Video

Sep/13/2013 at 09:00 AM ET

Courtesy ROGUE by Rihanna

What does it look like when Rihanna goes rogue? Watch the singer’s just-released video ad for her latest perfume, aptly named Rogue, to find out.

In the clip, she wears a slinky spaghetti-strap black dress (that reveals a number of her many tattoos) and practices her come-hither gaze while posing sexily on a chair. These shots are interspersed with clips of RiRi strutting into what appears to be a photo shoot (wearing sunglasses and a headscarf).

We could go on about Rihanna’s Rogue video, but you should probably just hit play and see for yourself.
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One Direction Gets Personal for Fragrance -- and Strips Down for Charity

Sep/04/2013 at 01:09 PM ET

One Direction fragranceCourtesy Our Moment

We haven’t had a style check-in with One Direction in, oh, about a week, so it’s time to see what that wacky fivesome is up to on the heels of their huge debut weekend for their movie, This Is Us. Surely you didn’t think they’d be laying low or swimming in piles of their cash?!
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