We confess: We had to watch this video twice. Once to swoon over Vampire Diaries‘ Ian Somerhalder playing with teeny, tiny puppies — and once to learn about the good deeds Somerhalder is doing, and his new role as Josie Maran Cosmetics’ Model Citizen for 2013.
Maran is a pioneering eco-conscious celeb, whose makeup line is made of natural ingredients and housed in recyclable packaging, and she wanted to use the line’s high profile to draw attention to other stars with similarly Earth-friendly missions.
“I started the model citizen campaign to really prove that doing good is a beautiful thing, and get people inspired to do something in their community,” Maran says in the video introducing Somerhalder. “Ian isn’t just a good actor, he’s doing really beautiful acts in the world. He has a huge heart and a lot of energy and power to really change the world.”