I couldn’t look Sean “Diddy” Combs in the eye for the first five minutes of our eight-minute interview about his new scent, 3 AM. It’s not because he has some weird famous-person rule where he doesn’t allow commoners like myself to stare into his own celebrity retinas. It’s because moments before I sat down to speak with him, I was escorted to a room to watch the fragrance’s NSFW promotional video, featuring Combs and his girlfriend, Cassie Ventura. If you’ve seen it, then you’ll understand why I found eye contact with Combs so problematic (I audibly gasped at the last scene). If you haven’t seen it, spoiler alert: They’re naked doing things naked people do at 3:00 a.m.
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