Giada De Laurentiis Is Clairol’s Newest Face

Courtesy Clairol
Something’s cooking at Clairol: the haircare brand has just added Giada De Laurentiis to its roster of celebrity spokeswomen! The TV chef is representing the brand’s Natural Instincts line of semi-permanent hair colors.
“It’s so exciting,” De Laurentiis tells PEOPLE exclusively. “I’ve been wanting this for a long time.”
Growing up with a “glamorous” Italian actress grandmother, De Laurentiis says she didn’t ever think she’d land a beauty deal. “I went into a field that, 10 or 15 years ago, wasn’t that glamorous,” she says. “I remember my own family saying, ‘You’re petite, a woman, you don’t have big muscles, you can’t hack it in the kitchen with men.’ But I think breaking down such walls, allowing people to believe they can do whatever it is they want to do, is what I do.”
De Laurentiis thinks her stereotype-busting ways are a perfect fit for Clairol. “They build confidence in a woman and what she does with her hair,” she says. “I do it through the kitchen — and now through beauty, as well.”













