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Rooney Mara, Cate Blanchett Land Fragrance Campaigns

May/17/2013 at 08:28 AM ET

Rooney Mara Cate Blanchett fragranceIlya S. Savenok/WireImage; Ace Pix

Both Rooney Mara and Cate Blanchett are known for their excellent acting skills, but they’re both about to take on very different roles: fragrance pitchwomen, according to WWD.

Mara has been named as the face of Calvin Klein’s new scent Downtown, which will include TV spots helmed by her Girl With the Dragon Tattoo director David Fincher (plus ads shot by Jean-Baptiste Mondino, below).

PHOTOS: See amazing star fashion from every angle in Style 360!
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Keira Knightley’s Wedding Dress: What Will She Wear?

May/03/2013 at 10:30 AM ET

Stars wearing white pumpsStartraks; Getty (3)

Here comes the bride, all dressed in custom Chanel!

That’s something not many brides hear on their wedding day (Drew Barrymore excluded), but we’re betting that Keira Knightley‘s going to be in a just-for-her Karl Lagerfeld creation for her wedding to James Righton, rumored to be this weekend.

Though details on the event are very hush-hush (all we know is that Knightley and Righton reunited at the Nice, France airport, and the ceremony is reportedly at or near her French country home), it’s a fairly safe bet that Knightley will be in Chanel. She’s long worn the design house’s ethereal attire, been the face of the Coco Mademoiselle fragrance and even played the role of Gabrielle “Coco” Chanel in a Lagerfeld-directed short.

So even though we suspect the fashionable star will have had a hand in the design, we couldn’t help but pick three ivory numbers from Lagerfeld’s latest couture show for Chanel. Each dress has elements that remind us of Knightley’s style (from showing off her elegant shoulders to the feminine, romantic details) — but we think the perfect dress for her would be a mix of all three looks.

But since we aren’t being consulted, we’ll ask you: Which of these three Chanel dresses is best for Knightley’s big day?

–Alex Apatoff

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Heidi Klum: Martin’s Already Given Me a Ring

May/02/2013 at 01:00 PM ET

Heidi Klum hairCelebrity Monitor/Splash News Online

Sharp-eyed Heidi Klum observers may have noticed that she’s been wearing a gold band on her right hand — and that boyfriend Martin Kirsten has a similar one.

And the supermodel put any rumors to rest (though she didn’t give many details) at an event for Clear Scalp & Hair Beauty Therapy, for which she’s the face.

“This is a ring I got from my boyfriend. It’s a present,” she told PEOPLE of the band inscribed at least partially with the word “Martin.”

RELATED: Check out more stars with amazing hair here!

So what attracted her to her hunky former bodyguard? It could have something to do with the fact that he’s often seen in what Klum thinks is the sexiest thing a guy can wear.

“I love straightforward, ripped, washed-a-hundred-times jeans that just fit really well,” she says, “and a cool t-shirt. I don’t like a guy when he’s overdressed or over-styled. I like it better rugged.”

A far cry from what initially caught her eye about ex-husband Seal, but hey, whatever works!


Tell us: What do you think of Klum’s latest accessory?

–Alex Apatoff, reporting by Gabrielle Olya

Amanda Seyfried Is the New Face of Givenchy Fragrance

May/01/2013 at 12:35 PM ET

Amanda Seyfried GivenchyJohn Shearer/Invision/AP

When Givenchy asked Amanda Seyfried if she’d like to be the face of their fragrances, it didn’t take her long to come up with an answer.

“F— yeah,” she told the Givenchy team, according to her interview in WWD.

The reason she was so enthusiastic: “It’s an honest collaboration,” she says. (No kidding: she’s attended the line’s fashion shows, worn its menswear and even performed in it at the Oscars.)

Seyfried says she’s proud of her partnerships with Clé de Peau and Givenchy because “what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”

Givenchy is mutually admiring of Seyfried. “Amanda is a chic, sexy woman who is a perfect fit for Givenchy,” says Nicholas Munafo, U.S. president for LVMH Fragrance Brands.

Seyfried’s print ads for Very Irresistible Givenchy were styled by creative director Riccardo Tisci and will be in magazines in October; she also shot a TV campaign.

Tell us: What do you think of Seyfried’s Givenchy collaboration?

–Alex Apatoff

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Kate Hudson and Goldie Hawn’s Almay Ad: ‘I’ll Never Say Katie Didn’t Have Style From the Beginning’

Apr/30/2013 at 09:00 AM ET

Every girl thinks her mom is the most beautiful mom around — and Kate Hudson is no different.

So the Almay spokeswoman enlisted her gorgeous mom, Goldie Hawn, to shoot a Mother’s Day spot for the beauty brand that celebrates the vivacious mother-daughter duo.

Hawn and Hudson exclusively spoke to PEOPLE about all the things mothers and daughters do, from raiding each other’s closets to making (and breaking) beauty rules. See the photo and read their warm, funny Q & A below, and visit Almay’s Facebook page for a chance to win a trip to N.Y.C. with your own mom to get a mother/daughter makeover.

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Morning LOL: Ryan Lochte’s First Foray Into Fragrance

Apr/25/2013 at 11:32 AM ET


Olympic medalist. Reality show star. Fragrance entrepreneur?

Well, “jeah!” (TM), if the Funny or Die team has anything to say about it!

They filmed a faux commercial for Ryan Lochte’s “Pool Water” eau de toilette … with, well, a little more emphasis on the “toilette” than we’d care to think about.

RELATED: Watch more funny beauty videos in our Beauty Debate series!

If you’re tempted (like we often are) to watch all Ryan Lochte videos on mute (gorgeous guy, not so articulate), we recommend tuning into this one anyway, if only to hear the swimmer attempt to speak some French.

Tell us: What did you think of Ryan Lochte’s “cologne ad?”

–Alex Apatoff

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Drew Barrymore: Running Flower Cosmetics Is ‘Very Romantic’

Apr/08/2013 at 09:00 AM ET

Drew Barrymore Flower makeupDonato Sardella/Wireimage

While Drew Barrymore claims to love every single one of the 181 products in her Flower beauty line, she is willing to play favorites with one.

“I’m really obsessed with the [Easy On The Eyes Long Wear] Eyeliner in Khaki Shimmer,” the actress tells PEOPLE at Lucky Magazine’s Fashion and Beauty Blog Conference. “It’s a perfect smoky, khaki, yummy green that … that really brings a sparkle to your eye.”

Barrymore began developing Flower while pregnant with now six-month-old daughter Olive, and as a working mom, she feels that she couldn’t be in a better field.

“This is nice, because I get to go home at night to my family … and it’s very romantic.” she explains. “To think about what a woman wanted while I was feeling very womanly and growing a girl — it was the most perfect thing I could ever be doing in my life!”

Savvy businesswoman Barrymore, 38 (who also runs has a wine brand and a production company) says she sees big things ahead for Flower, which is already expanding. But the number crunching isn’t even the fun part for her.

“I like working in a business and an industry that’s so joyous and empowering to women, and all the positive messaging you can do with it too,” explains the former Cover Girl. “When you have such an opinion or a passion about how things could or should be done, and you have a chance to do it, that’s exciting!”

Tell us: What’s your can’t-live-without beauty product?

–Gabrielle Olya

 

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