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Celebrity Beauty Spokesmodels

May 29 2012 09:00 AM ET
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Giada De Laurentiis Is Clairol’s Newest Face

Giada De Laurentiis
Courtesy Clairol

Something’s cooking at Clairol: the haircare brand has just added Giada De Laurentiis to its roster of celebrity spokeswomen! The TV chef is representing the brand’s Natural Instincts line of semi-permanent hair colors.

“It’s so exciting,” De Laurentiis tells PEOPLE exclusively. “I’ve been wanting this for a long time.”

Growing up with a “glamorous” Italian actress grandmother, De Laurentiis says she didn’t ever think she’d land a beauty deal. “I went into a field that, 10 or 15 years ago, wasn’t that glamorous,” she says. “I remember my own family saying, ‘You’re petite, a woman, you don’t have big muscles, you can’t hack it in the kitchen with men.’ But I think breaking down such walls, allowing people to believe they can do whatever it is they want to do, is what I do.”

De Laurentiis thinks her stereotype-busting ways are a perfect fit for Clairol. “They build confidence in a woman and what she does with her hair,” she says. “I do it through the kitchen — and now through beauty, as well.”

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May 25 2012 04:30 PM ET
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Celebrity Makeup Artist Carmindy on Summer Eyes: It’s All About the Lash Line

CarmindyCourtesy Carmindy

To makeup artist Carmindy, a beautiful face is all about the lash line. “It defines your eyes, gives you a youthful appearance, makes everything else stand out,” she tells PEOPLE. “We talk about skin, blush, lipstick, shadow, but a thicker, beautiful lash line is all you need to walk out of the house and look like a million bucks.” So how does one accomplish this?

Liner. The What Not to Wear star — a Latisse spokeswoman — recommends smudging your eyeliner. “My favorite way to do it is to sweep a pencil along the upper lash line, as close to the roots as possible, then wiggle it between those roots. Take a flat angle brush and smooth over the liner, so you don’t have a perfect line, but just a hint of smudge, which makes it look more natural.”

As for colors, “opposites do attract,” Carmindy says. So use chocolate-brown liner on blue eyes, deep navy on brown eyes, eggplant or plum on green eyes and forest green on hazel eyes. (She suggests saving black liner for dramatic nighttime looks.)

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May 24 2012 09:00 AM ET
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Halle Berry Dishes on Looking Ageless, Effortlessly

Halle Berry RevlonAmanda Schwab/Startraks

Just because she’s a Revlon spokesperson doesn’t mean Halle Berry wears a lot of makeup. “I hardly ever wear makeup,” Berry admitted to PEOPLE. “I like to give my skin a break — let it breathe.”

However, she definitely wears a product or two when filming and promoting Revlon’s new ColorStay products.

“I actually have this on today in the ‘Honey’ color,” the spokeswoman said at a recent New York press day, pointing to Revlon’s ‘Just Bitten Kissable Balm Stains.’ “I love it — it’s creamy and yummy, not drippy and sticky.”

Revlon is releasing several new ColorStay products this summer — balm stains included — as well as its new ‘ColorStay Whipped Crème Makeup’ foundation, which Berry has actually nicknamed. “I call is soufflé,” the bride-to-be joked, “because when I first saw it, I felt like I wanted to eat it!”

The ageless actress is 45, yet she doesn’t look a day over 30. Her secret? Using Kinara Spa skincare products and staying healthy. “It’s cleansing your skin, watching what you eat, no smoking, not too much drinking, no sugar — just simple,” she admitted. “And using sunscreen! If you don’t have a good base, then it doesn’t matter what you put on it — it’s not going to look as great as it could.”

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May 23 2012 11:00 AM ET
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Why Hayden Panettiere Wears Sunscreen Every Day

Hayden PanettireJason Decrow

Hayden Panettiere‘s beauty must-haves are as low-key as she seems to be. “I have them all in my purse,” she told PEOPLE in New York recently.

Such as? “I love the [Neutrogena] ‘MoistureShine’ lip gloss,” the Neutrogena spokesperson admitted. “We always use them on our cheeks, too — especially when we carry around bags the size that we do where you can fit like one lip gloss in there.”

Makeup aside, Panettiere is currently focused on summer skin and promoting PEOPLE and Neutrogena’s “Spotlight on Suncare Tour,” which teaches people how to care for their skin and promotes sunburn prevention.

The Scream 4 actress practices what she preaches — she wears sunscreen every day. “I make sure that I put sunscreen on under my makeup, or just by itself, no matter where I am going,” she revealed. “It’s actually interesting because I realized that even high SPFs … if you don’t reapply, you’re not going to get the same kind of coverage. SPF 70 can be like a 19 SPF if you don’t apply it properly.”

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May 17 2012 04:00 PM ET
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Olivia Wilde, Emma Stone Stun in Latest Revlon Ads

Olivia Wilde
Courtesy Revlon

If the eyes have it, then Emma Stone and Olivia Wilde definitely have “it.” Revlon released the stars’ newest cosmetics ads Thursday, a few weeks before they appear in July magazines.

Stone’s ads include one for the brand’s “Grow Luscious” plumping mascara (below), plus another for “Just Bitten Kissable Balm.”

Wilde’s pictorial is for the ColorStay “Smoky Shadow Stick” (left). (Halle Berry has a new “Whipped Creme” makeup ad, too.)

“The eyes say everything about confidence, about how you feel,” Wilde said recently while filming a commercial for Revlon. “For me, makeup is all about finding your own confidence and giving yourself the confidence to go into the world and be the best version of yourself.”

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May 16 2012 06:00 PM ET
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Why Gabrielle Union Doesn’t Mess Around with Sun Protection

Gabrielle UnionDave Kotinsky/Getty

One in five Americans will develop skin cancer in their lifetime, but Gabrielle Union wants you to avoid becoming a statistic by using her summer must-have: sunscreen.

“I don’t tan on purpose, but I do a lot of beach workouts,” the Think Like a Man star tells PEOPLE. “But I go SPF 110,” she jokes, pointing to two bottles of sunscreen. “I don’t mess around.”

The actress is working with Neutrogena (she’s been a brand spokeswoman since 2004) to promote the company’s Choose Skin Health campaign. The mission is to fight skin cancer and educate people about prevention.

“As an African-American woman, culturally we have been told that we have natural protection against the sun — but we’re absolutely part of the one in five,” Union explains. “As I’ve gotten older, I’ve seen relatives’ moles change shape, and they think ‘That’s cute — it’s like Janet Jackson!’ But it’s not cute — it’s called melanoma.”

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May 16 2012 09:00 AM ET
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How Soccer Star Hope Solo Is Prepping for the Olympics … Off the Field

Hope Solo
Courtesy Simple

“I have a motto that’s ‘Look Good, Feel Good, Play Good,’” Hope Solo tells PEOPLE. But she admits that sometimes, she hasn’t been able to live up to those words.

“Over the last 10 years I’ve really struggled with my skin in major soccer tournaments — the Olympics, World Cups,” she says. “That’s in front of millions of viewers. And I still to this day have to sign autographs on some of the older pictures where I have some not-so-great-looking skin. I get pretty insecure about that.”

Blaming her constant travels and sweaty practices for her breakouts, the soccer star says she didn’t realize she was struggling with sensitive skin. “I never used that terminology,” she explains. “I knew that my skin broke out, I knew that it would sting and get redness depending on what products I used, but I didn’t know that meant it was sensitive.”

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