Beauty

Courtesy of Demi Moore

Demi Moore might be the not-so-secret inspiration behind — and face of — the Helena Rubinstein fragrance All You’ve Ever Wanted, but at the U.S. launch event for the scent in New York, the actress tells WWD that the relationship won’t end there. Demi reveals that she is in a “very deep and serious conversation” with the beauty brand about “giving me an opportunity to create my own line.” Although the star didn’t elaborate about what the line will encompass, she did talk about what motivates her to want to continue her role with Helena Rubinstein. “I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial,” she explains. Tell us: What type of beauty line do you hope Demi develops? –Kristin Larson

Seth Browarnik/Startraks

Juggling a shapely perfume bottle in each hand, Pamela Anderson, launched her much-anticipated first fragrances Malibu Blue and Malibu Pink in partnership with International Beauty Brands at the W Hotel in Fort Lauderdale, Fla. last night in signature sexy style. “Both fragrances are fresh, chic and luxurious — and totally inspired by the Malibu surf lifestyle that I love,” the former Baywatch babe told PEOPLE. “They are all-natural and embody my free spirit and passionate, ‘get in trouble’ side. Plus, the line is so affordable!” And cost was key for the actress, who wanted the products to be available in drugstores across the nation. “I am a drugstore whore,” Pamela continues. “I worship drug stores. You have to pull me out of them. My dream is for every woman to be able to go to her favorite drug store and buy an affordable fragrance which will make her feel sexy.” And the PETA advocate also made sure that the scents fit with her animal-friendly lifestyle. “Once we completed the product — the glamorous bottle, and the pink and blue packaging — and we were assured everything was ecologically perfect and cruelty free, I was ready to go for it,” she says, adding that a portion of proceeds will benefit the animal charity. Malibu Blue, which contains notes of wild berries and white florals, and Malibu Pink, which combines sandalwood, caramel and vanilla bourbon, range in price from $39 for a 1.7 ounce to $49 for a 3.4 ounce spray, and are rolling into stores now. Tell us: Will you spritz on Pamela’s scent?–Linda Marx

Go behind-the-scenes on Usher’s new VIP fragrance campaign, shot in Los Angeles at the Sunset Towers by famed fashion photographer Mario Testino. “I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women,” said Usher, in a release. “Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire.” Usher added that his VIP fragrance is “a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you.” Usher VIP arrives in stores just in time to build anticipation for the artist’s new album release in early 2010. A 1.7 oz. Eau de Toilette bottle retails for $50 at Macy’s. —Kristin Larson

Michael Loccisano/Getty Images; Bryan Bedder/Getty

First Marc Jacobs, went Gaga, and now M.A.C is joining the fan club. The makeup brand has named the ultimate fashion muse, Lady Gaga, and the ultimate party gal, Cyndi Lauper, as the newest faces of the M.A.C AIDS Fund for the “From Our Lips” campaign, reports WWD. Two new lipsticks inspired by the colorful artists will be unveiled on March 18, 2010 — one called “Gaga” and the other “Cyndi.” Each tube will cost $14, and 100% of the proceeds will be donated to the M.A.C AIDS Fund, which has invested more than $150 million to organizations in more than 67 countries since it was founded in 1994. Tell us: Will you buy Lady Gaga and Cyndi Lauper’s M.A.C lipstick?-Kristin Larson

Lighthouse Beauty

Looking buffer than ever, 50 Cent is gearing up to launch his newest men’s fragrance, Power by Fifty Cent — and he’s giving PEOPLE readers an exclusive sneak peek at the ultra-sexy new campaign. “For me, power isn’t just something you learn on the street or in the boardroom — it’s a way of life,” says the rags-to-riches multiplatinum star. So just what does Power smell like? The masculine fragrance mixes notes like lemon leaves, black pepper, coriander and nutmeg—which all adds up, according to 50, to a whiff of success. “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle,” he explains in a release. Power by Fifty Cent launches exclusively at Macy’s Nov. 5, with prices ranging from $50.50 (for a 1.7 oz. eau de toilette) to $68.50 (for a two-piece gift set of eau de toilette and after shave)
–Kristin Larson

Lionsgate

Moviegoers may be taken aback by Mariah Carey’s decidedly glammed-down turn in the film Precious as a dowdy social worker, and the singer herself had an even stronger reaction the first time she looked in the mirror. “I felt completely rancid!” Carey told PEOPLE at the film’s premiere at the AFI Audi Film Festival. But because the novel that the movie is based on “changed my life,” she gave herself over to director Lee Daniels’ vision for the character’s un-made-up look. “He said ‘We have a part and we really need someone, and I know you can do it,’” the singer explained. ‘”But you’re going to need to let me make you under and over and over again, and that’s what we’re gonna do.’ So I’m a big fan of Sapphire and the book Push which inspired this movie, and a huge fan of Lee Daniels so I let him do what he wanted to do.” Although it took time to adjust to the lack of grooming, Carey said the look helped her achieve a performance that’s now garnering glowing reviews. “I didn’t have to feel compelled to be always glamorous. With the music industry, it’s very like ‘Oh, she’s got a hair out of place! Go fix it!’ You know what I mean? And so this was such a liberating experience and yet humiliated me. But I needed that. We all need that. We all need to understand how to be humble, and it’s a difficult business to do that in.” And now that she’s back to her usual high-glam self, Carey’s moved past the trauma of the first glimpse in the mirror. “I’ve gotten over it,” she laughed, before turning to her husband Nick Cannon for some reassurance. “Have I gotten over it? “A little bit,” he grinned, telling reporters he had no problem with his wife’s makeunder. “I love her in every look — always!” –Scott Huver

Getty

Who hasn’t dreamed of strolling by the Eiffel Tower at night with Justin Timberlake? While we may not get to experience it firsthand, we will soon see it on TV. Timberlake, spokesperson for Givenchy’s Play, has been in Paris this week secretly filming his first commercial spot for the luxury manufacturer’s men’s fragrance. Beginning at midnight for two nights, the singer has been shooting what one source describes to PEOPLE as “a romantic adventure. This storyline has Justin and his girlfriend (an unidentified actress) come running across the grass of the Champs de Mars to the Tower. They make their way into the Tower through the South entrance and up the staircases to the first level. There, he strolls the balustrades overlooking the city and playfully climbs the girders of the Tower. Those last scenes, will be done on the second level,” source addeds, “and by stuntmen.” The spot is Justin’s first for ‘Play’ fragrance, Givenchy tells PEOPLE, and the 60-second spot will debut on European television only “beginning early 2010.” During an all-night Thursday morning shoot, early risers caught Justin in a tuxedo and soft hat still filming at dawn in the arc-lit gardens at 7 a.m. surrounded by a 40-50 person crew. “Our storyboard shows 30 different set ups (camera positions and angles),” one filmmaker told PEOPLE, “so there’ll be a lot of moving about. He works quickly though…” Not quickly enough — we can’t wait to see the finished product! –Peter Mikelbank