Beauty

Ever wondered if it’s as glamourous as you imagine on the set of a beauty photo shoot? Who better than Demi Moore to take you behind the scenes? Helena Rubinstein’s newest face reveals a behind-the-scenes look at how her campaign for All You’ve Ever Wanted came together.

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Zac Efron might be blessed with a killer smile and heart-stopping physique, but that head of perfectly tousled hair, could it possibly be effortless too? “I’ve never told anyone this before. This is a hair scoop,” the Me and Orson Welles star tells Time as part of their “10 Questions” series before revealing his DIY steps. “Shower before you go to bed, and then sleep on your wet hair. Towel-dry it. In the morning, it’s all messed up naturally. If you have that messed-up thing going when you wake up, it’s more willing to stay that way. That’s Zac’s hair tip.” Learn more of Zac’s secrets as he answers readers’ burning questions at time.com.

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We’re all for a little style experimentation, but when we spotted beauty mavens Ashley and Mary-Kate Olsen at MoMA’s Film Benefit honoring Tim Burton this week in New York we were more than a little perplexed. We’d gotten used to Mary-Kate being the style risk-taker and her twin Ashley taking a more conservative approach. But the duo played with our expectations, with Ashley adding rainbow stripes to her hair and her sister going as bold as ever with the deepest red lips around. Tell us: What do you think of the sisters changing it up? What’s the boldest look you’ve tried in the name of beauty?

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If you’re one of the lucky few to have been crowned Miss USA, chances are that you know a thing or two about beauty. And Shanna Moakler is making the most of her makeup know-how with a new line of organic pressed mineral makeup co-created with her personal makeup artist, Daniel McFadden. While the Smoak collection launched just this week, Shanna tells PEOPLE that her love of makeup started at a young age. “My mom is beautiful and had that ’70s kind of glamour,” she says. “My love of lip gloss comes from my mom, who always wore it — and from watching Charlie’s Angels.” Smoak does feature a rainbow of glosses, but it also encompasses everything from eyeliners and eye shadows to blushes and foundation, all based on the Miss California USA host’s principle that makeup should be as fun as it as functional. When women come to her for beauty advice, Shanna tells them to take a carefree approach and experiment. “Don’t be afraid to try new colors,” she says. “If you see a look in a magazine that you like, try it. You know your face better than anyone. Find the tricks that work for you. When you take a little time to put makeup on, it changes your confidence level and you radiate that. It can change your whole day.” Buy the line, which ranges from $8-$39, for yourself at SmoakShop.com.–K.C. Baker

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“Yes,” it’s more fun to be blonde, Katharine McPhee told PEOPLE at a Calvin Klein Collection, Cinema Society and Sony Pictures Classics-hosted screening of Broken Embraces at the Crosby Street Hotel on Tuesday night. But is it more work to stay blonde? McPhee also answered with a decided, “Yes!” So how often does the singer have to visit her colorist to maintain her platinum locks? “Depending on what I have going on,” she said, “every three-and-a-half, four weeks. Right now I’m almost at the too dark roots stage. So I get to play around with hats.” The short coif is also relatively new. “Peter Savitt cuts my hair. This is the same haircut I had during Fashion Week, but it’s just been growing out and I’ve been flattening it.” But changing up her do has provided a surprising side effect — throwing off the paparazzi! McPhee revealed, “I’ve gone for a doctor’s appointment in Beverly Hills. And they say, ‘Oh, don’t go out that way. there are tons of paparazzi.’ And I say, ‘Don’t worry, they won’t recognize me.’ It’s been nice.” Vote on more star hair changes here!–Jeffrey Slonim

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Call it method hair. When Sandra Bullock dyed her naturally brunette hair a golden blonde to play real life Memphis housewife Leigh Anne Tuohy in her film The Blind Side, her family had a distinctly unfavorable reaction. “They didn’t like it at all,” Bullock told PEOPLE at the New York City premiere of the film due in theaters Nov. 20. “It was entertaining for a couple of months but it’s not really my color palette.” In fact, Bullock says her husband, Monster Garage star Jesse James, did not find her lightened tresses attractive, which was a big relief. “Thank God an important person in my life didn’t want me being blonde. He was like, ‘I don’t like the blonde on you,’” she says. “You want him to say that!” Having experienced a lighter hairdo for months, does the old wives tale that blondes have more fun than brunettes hold true for Bullock? “Not at all” according to the natural dark brunette star. “Fun is what you make. Nobody is going to bring you the fun,” she said. “You got to go out and get it your fun.” One thing Bullock definitely did have fun with was playing a strong feisty woman with a quirky firecracker personality. “There’s no one else like her,” she says of Tuohy. “I’ve never met anyone else like her and I wish there more like her. She doesn’t care what people think. She and I come from very different viewpoints and we meet in the middle very easily because you realize the differences are not that great.” She adds, “I feel very humbled to have been a part of this. The whole experience to me was a once in a lifetime experience. I feel very lucky.” – Paul Chi

Courtesy Whitney Port

Her fans might envy Whitney Port for always looking perfectly put-together, but The City star is sharing the beauty wealth by appearing in her blog makeup-free — and revealing her favorite tips for dolling up. “I am not a big fan of heavy makeup,” she says, “so the majority of the time I do my own. I stick to the basics of face powder, bronzer and blush.” Her five-minute plan to getting gorgeous without a personal makeup artist? “I start by mixing Fresh High Noon tinted moisturizer with the Fresh Soy Face Cream to get a nice base with a little sunkissed glow. Then I dust Bare Minerals Powder with SPF 15 to even out my skin. Next I bronze with Guerlain Number One for Blondes on my cheeks, hairline and jawline. Then I brush a little bit of NARS Orgasm Blush on my cheekbones, a little on my forehead, nose, and chin to keep it constant. I use Anastasia brow gel to give my eyebrows a nice shape (this is especially helpful if I haven’t had time to go in to get them done.) I highlight under my eyebrows with Benefit Eye Bright and then curl my lashes with a Sephora eyelash curler. Sometimes if I’m really feeling like going all out for the day I put on Maybelline mascara.” Read more from Whitney on her blog. Tell us: Do you prefer Whitney with or without makeup? What are your beauty must-haves?