Ramey

When former Gastineau Girls, mother-daughter duo Lisa and Brittny Gastineau, created their Tres Glam fine jewelry line, they did so from the perspective of reality stars and Hollywood insiders. “The diamond evil eye in 18 karat gold is our main thing,” Brittny told PEOPLE from Los Angeles, where she lives with her mother. “It’s designed to protect you from any jealousy. And of course there’s a lot of jealousy, especially when you’re on TV. You have a lot of eyes [on you] and sometimes not everyone’s wishing you well.” Brittny has given the baubles to best friend Kim Kardashian and E! News host Giuliana Rancic, schooling them in her family’s superstition before bestowing the gifts. “I just feel like when you’re in the public eye, you do need protection. And I’m telling you, I feel naked without my evil eye. If I don’t have it on, I like freak out.” As for whether the Gastineaus would do another reality show, having seen the astronomical success of their close pals the Kardashians, Brittny says yes—but the focus would have to be on their work: “I love TV shows with depth. I would want to do a reality show showing my mom and I getting on QVC.” Check out the line for yourself at TresGlam.com–Suzanne Zuckerman

The Barber’s Daughter; Kristin Callahan/Everett

As if her singing career doesn’t keep her busy enough, Alicia Keys is taking on jewelry design. The 12-time Grammy award-winning R&B singer is teaming up with The Barber’s Daughters designer Gisele Theriault for a collection of necklaces due out in fall 2010. Alicia first met Gisele while she was touring in Toronto through her bandmates, who happened to be buying the jewelry backstage at her show. “I fell in love with the individuality of the pieces, but more than that, the words that were written on them really resonated with the songwriter in me,” Alicia tells WWD about Gisele’s pieces, which are inscribed with poetry and prayers. “I knew at that moment, for the first time, that through a whole other medium I would be able to spread inspiration, and that’s what got me started.” Alicia’s collection of necklaces for The Barbara’s Daughters will range in price from $85 to $2,500 and feature precious metals and gems inscribed with inspirational messages. And while the collection won’t be available until next year, New Yorkers will get a first look and chance to purchase her baubles next week during a two-day preview at a temporary shop at Collette Blanchard Gallery at 26 Clinton Street. Alicia’s jewelry has already gotten some celebrity love from Halle Berry, who purchased a one-of-a-kind piece for $40,000 at a charity auction! Tell us: Will you buy Alicia Keys’s jewelry?

Courtesy Coach; Dan Herrick/Zuma

First Brad and Angelina, then the Kardashians, and now Michelle Trachtenberg is stepping into the jewelry design business! The Gossip Girl troublemaker has teamed up with Coach to design a range of baubles for the brand’s fun and fresh Poppy collection. Michelle Trachtenberg for Poppy is described by Coach as embodying “refined-romantic with attitude, bringing a punky look to a lush mix of materials and inspirations.” Michelle says, “Getting the opportunity to design jewelry for Coach’s Poppy collection was too exciting to pass up. The collections are perfect representations of my whimsical attitude towards fashion and have that great mix of girly and edgy that I love.” While Michelle Trachtenberg for Poppy is slated to launch for Spring 2010, a small preview collection of bee motif pieces in emerald greens and cobalt blues will be available on December 1 at Coach.com and in Coach stores. Michelle’s holiday preview collection will range in price from $78 – $128 and will include a bracelet, necklace, ring and earrings while the spring collection includes five more pieces retailing from $128 – $328. Tell us: Will you buy Michelle Trachtenberg for Poppy?

Seth Browarnik/Startraks

Not only will the Kardashian sisters’ clothing line for Bebe hit stores this spring, but Kim, Kourtney and Khloe will also be launching a jewelry collection for hip L.A. brand Virgin Saints and Angels. “The collection embraces our unique style…. Romantic, edgy, and classic vintage… of at least we hope so . Our Armenian culture is very important to us and we tried to incorporate that in the jewelry also,” Kim writes on her official website. The Kardashians’ collection will hit stores like Santa Barbara’s Blue Bee, Sparkle Fred Segal and Nordstrom on April 15, 2010. Tell us: What do you think of the Kardashian sisters’ jewelry line? Will you buy it?

Courtesy of Asprey; PA Photos/Landov (inset)

Angelina Jolie and Brad Pitt have put their creative minds to something new — elegant serpent-themed jewelry! The power couple has teamed with a top British jeweler Asprey to come up with a series of designs for everything from earrings, pendants, bangles, rings to a silver spoon and egg cup. And, like so much of their life away from the cameras, the collection will benefit others. All the net proceeds will go to the Education Partnership for Children of Conflict, to which the couple has already donated $1 million via the Jolie-Pitt Foundation in June 2008. For Jolie, 34, the inspiration for the collection was an obvious one. While she was expecting Shiloh in 2006, she was given a special gift — a protective snake ring. It was seen as a protector for mother and unborn child, and Jolie has come to view the motif as something of a family guardian. “Since then she has seen the snake symbol as a protective talisman for her family,” a source at Asprey tells PEOPLE. The series started out as something for children — 16-month-old Vivienne has already been photographed wearing bangles with the snake motifs– but has developed into the limited edition “Protector Collection” of high end jewelry and other luxuries, which does still include children’s items like a tooth box and silver egg cup. The collection becomes available tomorrow, November 17. –Simon Perry

Courtesy of Asprey

Courtesy of Asprey

Bebe; Landov

The Kardashians aren’t the only stars lending their style status to Bebe. As if Nicole Richie wasn’t busy enough with her new contemporary line Winter Kate and the recent birth of her second child Sparrow James Midnight Madden, the multi-tasking mom has produced an exclusive collection of House of Harlow 1960 jewels for Bebe. Nicole’s Bebe jewelry collection will not only have the same hippie chic vibe as her regular line, but will also come at an affordable price with items ranging from $38 for earrings to $98 for a hairpiece. Talk about affordable star style! And that’s not all, Nicole has teamed up with the retailer to create a keepsake bracelet, $25, with a portion of sales going to the Ritchie-Madden Children’s Foundation. The line will launch with a party honoring Nicole next week, with pieces being sold on Bebe.com starting November 12.

Jason Kempin/WireImage

Courteney Cox and David Arquette have headed back to the design studio just in time for the holidays. The husband-and-wife design team have been working with Satya Jewelry since 2007 on a collection of butterfly-inspired jewels to benefit the EB Medical Research Foundation, a cause close to the Arquettes’ hearts. “There is a beautiful child named Brendon, the son of one of our dear friends, Andrea Pett Joseph, who was born with Epidermolysis Bullosa or EB [a rare skin disease],” David tells Vogue.com. “We were not aware of the condition until it affected us personally but, of course, once we got to know this incredible child we wanted to do whatever we could to help.” Since the launch of their EB jewelry collection, the Arquettes and Satya Jewelry have raised over $200,000 to benefit EBMRF. For this upcoming holiday season, David and Courteney have added three new pieces to their collection, including a new butterfly pendant, a new “hope” pendant and an onyx, blue topaz and turquoise bracelet with a sterling silver charm. The collection ranges from $38-$68, with 100% of the proceeds benefiting the EBMRF. Click here to shop Courteney and David’s EB collection for Satya Jewelry.

courtesy of Ivanka Trump Fine Jewelry

Something new, something old, something borrowed, something blue…no word on what all of Ivanka Trump’s bridal must-haves were, but we do know what the something sparkling was — thousands of dollars of diamonds from her own jewelry collection! At her Sunday wedding to Jared Kushner at Trump National Golf Club in Bedminster, N.J., she wore a platinum-diamond hairpiece to accent the veil (worth $45,000), platinum mixed-cut clustered diamond earrings (worth $130,000), and an Art Deco link platinum-diamond bracelet (worth $90,000), all in addition to her lace Vera Wang gown. Her bridesmaids were suitably encrusted as well, with assorted pieces from the Ivanka Trump Fine Jewelry collection to set off their Carolina Herrera gowns. While the groom did not wear share in the bling, he was suitably stylish in a Brioni tuxedo. Read more about Ivanka’s fairytale wedding by clicking here.

SEE ALL OF IVANKA’S WEDDING DIAMONDS HERE!

courtesy of Ivanka Trump Fine Jewelry

courtesy of Ivanka Trump Fine Jewelry

courtesy of Ivanka Trump Fine Jewelry

Kevin Mazur/WireImage

When co-founder and Global Ambassador Alicia Keys wanted to raise money for her charity Keep-A-Child Alive, a charity that is dedicated to providing life-saving anti-retroviral treatment, care and support services to families whose lives have been affected by HIV/AIDS in Africa and India, she called upon her famous friends, of course. Stars like Halle Berry, Chris Martin, John Mayer, Queen Latifah, Iman and Padma Lakshmi joined the singer for a night of glitz and glam in New York City where Halle proved to be the night’s heaviest bidder, taking home a one-of-kind, 18k gold, blue kyanite and ruby necklace for $40,000 — all of which benefited Keep-A-Child-Alive. The necklace, which was co-designed by Alicia for jewelry line The Barber’s Daughters, is inscribed with an inspirational quote from the singer that says “Always shine/ light on the/world./Alicia Keys”. And while Alicia proudly wore the necklace during the event, Halle took it home. You can find similar (and less expensive) versions of the necklace at thebarbersdaughters.com.

Courtesy InStyle by Douglas Friedman

What girl doesn’t love diamonds? For jewelry designer and heiress Ivanka Trump, her love affair with the gems started early. “The first important piece of jewelry I ever got was a diamond necklace my mom gave me from her collection when I turned 21,” Ivanka tells InStyle in their October issue. “Part of our bonding as I grew up was watching her accessorize for a night out.” So the decision to design jewelry was a natural one, says Ivanka: “Clothing has less of an immediate appeal to me. Jewelry is more than an accessory. In fact, a dress is an accessory to the jewelry,” she continues. This philosophy is evident in the way the diamond designer keeps her clothing classic and conservative. “I’m not afraid to be over-the-top with jewels. As far as diamonds go, the bigger the better,” she says. And though she likes her diamonds big — fiance Jared Kushner proposed to her with a 5-carat stunner he designed himself– Ivanka cautions against accessorizing with too many jewels at once. “I also don’t believe that layering creates the look. It’s not about how many jewels you can wear at once.” Get more tips on accessorizing with diamonds from Ivanka as well as a glimpse into her personal collection of baubles in the October issue of InStyle– on newsstands now.

CLICK HERE TO SEE INSTYLE’S OCTOBER COVER WITH DREW BARRYMORE

Courtesy of InStyle

Demis Maryannakis/Splash News Online

What does a fashionable New Yorker do when in London? Why, go to Topshop of course!  Olivia Palermo made a brief appearance at London Fashion Week this weekend to check out the Matthew Williamson show and to attend Topshop’s show for its Unique line. Sitting front row at Williamson on Sunday, she told PEOPLE, “I love the way Matthew uses color and I’ve been a huge fan of Topshop for as long as I can remember, so I’m really excited to see both shows.” With filming of The City having just wrapped, Palermo is keen to get her next project under way. “I’m really excited actually, I’m doing a collaboration with Roberta Freymann for a necklace collection,” she revealed. “I designed two styles that will go into her store and we’re working on an exclusive retail deal, probably in Bendels.” According to the fashionable TV star, her perfect Sunday in London would be a low key, paparazzi-free day. “Usually [her boyfriend] Johannes is with me and we love walking around Notting Hill just relaxing, but it’s Fashion Week so I’m here instead and so far it’s been great.” –Monique Jessen

Startraks; Neil Lane(2)

When actress Zooey Deschanel, 29, and Death Cab for Cutie front man Benjamin Gibbard, 33, came into jeweler Neil Lane’s Los Angeles store about a month ago, they were “absolutely adorable,” the jeweler tells PEOPLE. And they were on a mission: find the perfect wedding band to complement Deschanel’s Lane-designed engagement ring — a 3-carat Asscher cut diamond ring set in platinum with small diamond details around it. The result was not one, but two, one-of-a-kind, identical eternity bands with alternating small rubies and diamonds. “One is to wear close to her heart,” says Lane, who designed the rings with the couple’s input. “(Gibbard) really wanted to get something she loved and they wanted to choose it together, so the three of us designed it. The bands are a nice contrast to her white platinum and diamond engagement ring. The red represented a lot of love and affection and it is really unusual.” Engaged since December, the indie rocker and (500) Days of Summer star tied the knot Saturday night near Seattle. “They adore each other,” says Lane. “They’re really fun to be around and very much in love, with great energy together.” –Elizabeth Leonard

Amanda Schwab/Startraks

Kelly Bensimon isn’t the only Real Housewife in New York to turn jewelry designer– now Ramona Singer has teamed with HSN to launch her collection, appropriately dubbed Ramona. “I wanted to create affordable estate pieces for people,” Ramona tells PEOPLE. “I have taken my own pieces, pieces I have seen at auctions, pieces I have seen on Madison Avenue and I have emulated that in this collection.” Ramona’s line is made from sterling silver with rhodium plating, so it won’t turn or tarnish, and uses real gemstones and diamonds. Pieces will retail from $200 to $550 exclusively on HSN.com. “It’s like an investment piece,” says Ramona. “It goes with everything you have, it won’t go out of style in five or ten years. It’s timeless.” Not to mention versatile. “I’m wearing it right now with a bathing suit,” she tells us. “But you can also wear it with black tie.” And though both Ramona and Kelly will be working on their lines during the new season of Real Housewives of New York, Ramona feels no competition. “I only compete against me, myself, and I. I am always looking forward. I don’t look to the left and I don’t look to the right or behind me,” she says. Shop Ramona’s estate jewels now at HSN.com and be sure to catch Ramona live on HSN tonight at 10 p.m. ET. Tell us: Are you going to buy Ramona Singer’s estate jewels?

CLICK HERE TO SEE A CLIP OF RAMONA SELLING ON HSN

Patrick McMullan/SIPA

What better time to celebrate the launch of a jewelry line then during New York Fashion Week? And former model Molly Sims was her own best model last night as she debuted her Grayce by Molly Sims for HSN jewelry collection decked out in not one, but two $90 statement necklaces from the line. Famous friends including Michelle Monaghan and Nate Berkus joined her at the Manhattan event to get a first look at the pieces, which were inspired by the effortless style of icons like Jackie Kennedy, Audrey Hepburn and Brigitte Bardot, as well as art deco designs of the ’20s and the sexy sophistication of the ’60s. The rest of us will still have a bit of a wait snap up Molly’s designs, which won’t be available on HSN until next month — and we can’t wait to see more! Follow us at Twitter.com/StyleWatchMag for all the latest Tweets from the Fashion Week!

inset: Joe Kohen/WireImage

The Real Housewives of New York star might have been wary of lending her name to a charity invitation last season, but now her moniker sits proudly on her own jewelry line. Kelly Killoren Bensimon has teamed up with Mouawad — the same brand that works with Nicole Richie — to create a Navajo-inspired jewelry line. “Everyone talks about being green and being respectful of America, but no one has done something that is Navajo-inspired,” Kelly tells PEOPLE. “Women love diamonds and sparkles, but nothing is sexier than Navajo-inspired bling.” The former Elle Accessories editor says she is aiming to make high-end costume jewelry affordable for every budget. Kelly’s pieces range from $30 medallions to $500 crystal adorned cuffs and include bangles and earrings that are meant to be layered. “When I teamed with Mouawad, I wanted to do something really sexy and cool and fun,” says Kelly. And while this marks Kelly’s third jewelry line — the first was a collection of medallions, the second a modern metal-inspired line — this time around, Kelly took inspiration from childhood memories of her mother. “My mother looked like Pocahontas and was obsessed with jewelry, so I really learned at young age how accessories can change your look in an inexpensive way.” Kelly will be showing her line at Fashion Week come September, but in the meantime, you can get your hands on it at intermixonline.com. Tell us: Will you buy Kelly Bensimon’s jewels?

JOIN US AT TWITTER.COM/STYLEWATCHMAG AND FACEBOOK.COM/PEOPLESTYLEWATCHMAG!

Courtesy Neil Lane, inset: Britney Joe/Startraks

Before Milla Jovovich could get married to directer Paul W.S. Anderson in a sunset ceremony last night, they had to pick out wedding rings — and they waited until the day before, according to famed jeweler Neil Lane. The happy couple “just popped into (the store) yesterday and they said, ‘We’re getting married tomorrow and we need wedding bands! Can you do them?” Lane tells PEOPLE. “I measured her fingers, we worked on the design and I designed it overnight! Paul picked them up (at lunchtime) while Milla was in hair and makeup getting ready.” And the final result? Matching 18k gold classic wedding bands to go with Mila’s 19th century vintage gold engagement ring with colored pink, yellow and white diamonds. Says Lane: “They’re a super duper couple. They clearly adore each other.” Read all about the couple’s wedding by clicking here. –reporting by Elizabeth Leonard

Donato Sardella/WireImage

Talk about a multi-tasker! The former model and Las Vegas star not only has a lingerie line due out in spring 2010, but is also launching a jewelry line! Molly Sims has teamed up with HSN to create Grayce, a costume jewelry collection. According to WWD, the line is inspired by Art Deco designs from the ’20s, an “understated glamour” reminiscent of the ’60s and her love for travel and photography. The line is expected to hit HSN in November and will include earrings, cuffs and bracelets. Tell us: Would you wear jewelry by Molly Sims?

Courtesy of Madonna; Inset: House of Harlow

Madonna may have relied on Givenchy’s Riccardo Tisci for haute couture tour costumes and jeweler to the stars Chopard for the 258 brilliant-cut white diamond “M-Dolla” ring she sported on the cover of her Hard Candy CD last summer, but for her newest single “Celebration,” her Madgesty looked no further than Nicole Richie’s affordable House of Harlow 1960 line for some bling. The Queen of Pop rocks Nicole’s long gold locket necklace — which costs only $65! — on her collage-inspired single cover, which Nicole excitedly announced on her Twitter. Madonna isn’t the only star loving Nicole’s House of Harlow jewelry line. Paris Hilton, Kim Kardashian, Amanda Bynes and more have all been spotted rocking jewels designed by Nicole. You can get Madonna’s locket necklace from Nicole’s line, $65, at revolveclothing.com. Now that’s rockstar style at an affordable price!

Ian West/PA Photos/Landov

Clothing line (for UK British highstreet label New Look)? Check. Chanel handbag campaign? Check. Signature jewelry line? Check. Brit singer, Lily Allen has added one more title to her credentials — and the ultimate ‘must do’ for any self-respecting fashion icon — by launching a jewelry line, called, what else? ‘Lily Allen’. Having presented it to a selected group of journalists over tea and cakes at Claridges in London on Monday afternoon, Allen says of the line, “I love jewelry, always have. I feel that it completes an outfit.” Comprising of nine ranges and aimed at women between 14-40 years old, Allen’s jewelry line features cute and whimsical motifs such as enamel flowers, fruits, traffic signs, pandas, flamingos and pumpkins, in silver, gold or covered in crystals. “Wearing something out that you probably won’t see another person in is a pull for me,” is the Lily Allen mantra, that is why she cites as influences Chanel’s “unique” jewelry and Brit jewelry maker Dinny Hall, but also her everyday life. “All of the designs stem from anything whether it’s the surroundings of places I’ve been to around the world, objects I’ve seen…anything. The list could go on forever.” Her favorite piece? “I do love the animals …The pandas are fantastic.” The line will launch in September, but store availability has not been announced yet. Stay tuned for more details on Lily’s website. Tell us: Would you want to wear Lily Allen’s jewelry line?–Dimi Gaidatzi

From private jets to fabulous parties, it’s all in a day’s work for Nicole Richie as she promotes her successful House of Harlow 1960 jewelry line. Follow Nicole from Montreal to Toronto to Miami as she visits her factory, talks with reporters and does in-store appearances. With this behind-the-scenes footage, you can get a taste of Nicole’s glamorous life and always-cool fashion sense. Watch now and check out more from Nicole on her website, nicolerichie.com!