Kelly Osbourne's Clothing Line Is Launching Next Month - Get a Peek at Her First Photoshoot!

08/18/2014 at 02:59 PM ET

Kelly Osbourne‘s been dropping hints about her upcoming clothing line for months, and since patience isn’t our strongest virtue, the suspense has been killing us. But she’s finally announced a launch date (Sept. 25!) and given us an exclusive look “behind the seams” at her upcoming collection.

Kelly Osbourne clothing lineStories by Kelly Osbourne


First things first: She made good on her promise to provide clothes up to a size 24. (“I’ll never make anything that won’t be translated to plus-size as well. Because everyone deserves to wear fashion,” she said last September.) And not only that, she’s standing by her decision to provide affordable clothes for every figure. “In my research, I’ve found that the prices go up after size 10 and that really hurts my heart — it’s not fair!,” she told PEOPLE. “So with my line, the size 2 will be the same price as the size 24.”

In fact, it was her commitment to having a broad spectrum of sizes that delayed her line this long, according to WWD, which notes that she spoke to 11 apparel manufacturers before finding a perfect fit (so to speak) with Jupi, which also produces the Kardashian Kollection. The result? 13 head-to-toe looks which start at $55 and top out at $170, all under the umbrella of “Stories … by Kelly Osbourne.” (Yep, that explains the head tattoo below.)

The story behind my latest tattoo will soon be revealed! Stay tuned to find out! XO Kelly

A photo posted by @storiesbyko on

RELATED PHOTOS: Love Her Outfit! Star style worth stealing

Kelly Osbourne clothing lineStories by Kelly Osbourne

So how did she choose the name? “I believe that every time you wear something, you have a story of where you wore it, whether it be good or bad,” she told WWD. “What made me realize this was when I was going through my closet and I was like, ‘Oh, I wore those shoes on stage every day when I was in Chicago,’ and ‘I wore that dress to my friend’s funeral,’ and, ‘Oh my gosh, I wore that skirt on a date and it still has a stain on it from where I fell off the steps because he tried to kiss me, I didn’t want to kiss him and I broke my wrist. I can’t get rid of that.’ Like, there are all these funny emotional attachments.”

Osbourne has been giving glimpses at the collection, which will be sold on HSN starting Sept. 25 and Bluefly (for international shipping) a month later, and shares that she already has a few celeb fans putting in requests for pieces — Taylor Swift is a fan of the black-and-white polka-dotted dress, while Ciara selected three pieces for her closet.

My entire collection will be made for all women sizes 0-24! #storiesbyKO #fairfashion

A photo posted by @storiesbyko on

Check out more photos from her first preview with WWD here, and tell us: See anything you can’t wait for? What are you hoping to see in the rest of the collection? Tell us below!

–Alex Apatoff

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Showing 16 comments

SS on

Sorry, Kelly is a sweet girl but I feel she is not qualified to judge style on Fashion Police. Her look (purple hair) is stale and lately she has been wearing nothing but “smatas”. Same box shirt with no detail (looks like made in Jr. High homemaking class. Next formless skirt. Oh by the way they never match. Joan wears the same black stretch top and slacks w/ only change the jacket. From what I can see of the collection, nothing jumps out at me even though I appreciate her wanting to tailor to all sizes. Please, Kelly: the hair, the clothes needs a fashion “makeover” and now!

Beya on

I’m just pleased with the fact that she is offering plus sizes and is charging the same price as everyone else. It’s a struggle to stay fashionable when they want to charge obscene prices for curvy girl clothes. Way to go Kelly, thank you for looking out for EVERYONE!!

Loren on

I just saw the pictures and I like them.I would definitely but a lot of the pieces. I also like the fact that the sizes do go up to 24. I will be looking it up on the launch date and telling my friends about it to. Great job keep it up.

Maria on

She is one of the worst dressed celebrities. It’s a joke she judges a style show. She always looks sloppy, undone and just horrible and that’s not just her clothes.

ann on

U can have good taste in music n not carry a note. U can b a food critic but cant boil water. U can b a film critic n never direct or produce a film. That being said u dont have to b spot on in when u critque fashion. I live in sweats n love clothes n know what looks good n bad. Just because somebody dosnt “look” the part dosnt mean they dont know what they r talking about. I know lots of professionals n u wouldnt know it by looking at them. Get out of ur small minded boxes. Kodos to kelly for thinking outside the size 0 sample.

Guest on

When I buy tall-length clothes, I often have to pay a few dollars more than I would for regular length. I don’t get why people think it’s unfair to charge a higher price for a size 24 than a size 2. It’s twice as much material! LOL

dawn on

Totally agree with “Guest” there’s nothing wrong with a size 24 costing more than a size 2! If more materials are needed, obviously it costs more to manufacture.

Lala on

While you’re post was obnoxiously written, Ann, I do agree with what you said. But ps — is IN really more trouble to write, than N?

Bette on

No thanks.

diane on

love her hair purple and hairstyle look good on her.. wave my hands up for new clothing line plus size.. im sure that plus size women would appreciate very much for new clothes style to enjoy them..

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