Jessica Simpson's Sexy Fragrance Ad Outtakes -- Get the Scoop Behind the Shoot

08/14/2014 at 04:22 PM ET

Jessica Simpson‘s latest fragrance ads are sexy, of course, but there’s a deeper meaning behind her ethereal look. The designer made sure each detail of the new campaign was symbolic of what the scent means to her before shooting the sunlit ads — and now she’s sharing an intimate look at the unfinished photos.

Her large feather earrings echo the feather detail on the bottle, and she carried that theme throughout the ads, selecting a white plume-covered Oscar de la Renta design for the shoot. “Feathers can represent a spiritual evolution,” she tells PEOPLE. “I know I have evolved into the woman who I am today. Fragrance plays a strong role throughout a woman’s life and when we recognize a distinctive smell we can be instantly transported to another time or place.”

Jessica Simpson perfumeCourtesy Jessica Simpson

Aside from her growing business, Simpson’s personal life seems to be in a very happy space. The mom of two married Eric Johnson in July, so this year marked the perfect time to launch her perfume. “I really wanted to have a signature scent out there that represented where I am in my life, as a mom, a wife, a designer and who I am as a person,” she says.

Jessica Simpson perfumeCourtesy Jessica Simpson

Shop the star’s perfume here. What do you think of the sexy ads? Are you excited to test out her scent? Share your thoughts below.

–Brittany Talarico

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Showing 12 comments

Colleen Devine on

I love all Jessica Simpson fragrances, but Fancy is my favorite, and I sometimes wear Fancy Nights. These are my favorite perfumes!!!

Guest on

I always enjoy seeing how her ads look. For the fragrances and the clothing line. I like them, and unlike some of the rumors that I’ve heard, she doesn’t look like she over-does it with her workouts & deprive herself of food at all!

guest on

Her boobs like big and out of place. Looks like they were overdone. They look very fake. It’s a shame cause she’s a pretty girl.

Shauna on

seriously does she need to show her breasts all the time, yes i know they are big but she can still be sexy and cover up. SO whose’s buying the perfume and who’s just looking at her breast, geez

cj on

the photos are lovely! I’ve never smelled the perfume. don’t know.

Huh...? on

I don’t think she looks ethereal at all. That dress just makes her look hairy all over. I don’t think furry was the look she was going for. And really, more duck face poses? C’mon…

Guest on

Wow – that dress is so perfect in that setting — absolutely magic – she’s just gorgeous! The light, the grasses, and the textured dress just all WORK – good job whoever designed this shoot!

Me Too on

She just looks furry. Duck face and furry.

Gretchen on

Her “boobs” are hers, not fake, so… She looks great in these ads, and hooray for her; she gained weight, she lost the weight, and she looks ready to live the rest of her life. She is lovely in the dress, and it’s perfect for the setting.

em on

All I see is her boobs. The dress kind of, sort of trashy.

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