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EXCLUSIVE VIDEO: Get a Behind-the-Scenes Look at Rita Ora's New DKNY Fragrance Campaign

08/13/2014 at 11:48 AM ET

Rita Ora maybe be having the best year ever. From her role in Fifty Shades of Grey to her DKNY perfume collaboration and her ascendant status as red-carpet royalty (with fashion ad campaigns to prove it) the British singer is constantly in the spotlight. Now, we have an exclusive look at Ora shooting her DKNY MYNY fragrance campaign.

In the clip below, Ora wears her signature red lips and platinum blonde bob as she poses all over N.Y.C. “It’s just such an energetic city. You never know what to expect,” she says. “Pretty much like my life, really.”

We also caught up with the Brit to find out more about her collaboration with DKNY. And as it turns out, she loves the new scent so much she’s been inspired to sing about it. “There’s a song on my new album called ‘Smell Good.’ I’m not even joking,” she tells PEOPLE, adding that her loyalty to the brand goes way back to her first-ever perfume: “DKNY Women. I wore it from 13 to 16 years old.”

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Rita Ora DKNY MYNY fragranceCourtesy DKNY

The 23-year-old star also shared some insight on the rest of her beauty routine, like her commitment to being red-lipped almost all the time. “When I was 13, I saw Gwen Stefani bouncing around on TV, and I was like ‘Who is that? That’s what I want to do.'”


For more of our exclusive interview with Ora, pick up the new issue of PEOPLE on newsstands Friday. What do you think of her latest brand collaboration? Are you excited to try the DKNY MYNY fragrance?

–Brittany Talarico, with reporting by Andrea Lavinthal

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Showing 18 comments

Guest on

Why try to be a white girl, Rita? The hair looks ridiculous!!!
Try an Afro.

Guest on

I see dkny has hit rock bottom.

TR on

WHO?

truth on

only 23? yikes. give it up girl. get a good job. work your way up. why do you think we need another popstar wannabe? try reality. gwens having trouble of her own. its not fun being mid forties and having to act and look like a fool for attention to pay the bills.
ps- why act white? be proud of being black.

pat on

fifty shades of grey seems very low budget.

Jim on

Get a Behind-the-Scenes Look at Rita Ora’s New DKNY Fragrance Campaign

I rather get behind her.

yawn on

slow news day people?

oh my on

she likes justin bieber. hahahaha that seems about right.

-- on

another black woman with lightened skin and the worst shade of hair. looks so goofy. can you say “tries waaaaaaaaaaaaaaaaay too hard?” whats wrong with being black rita?

guest2 on

why anyone would try to be a popstar is beyond me. britney isnt even mid thirties, and look at all the trouble shes had. look at gwen and jlo…..still busting hump in their forties to make a buck. it looks so desperate. you cant be famous, or famous enough to last you a lifetime on the popstar, sometimes actess route. go get a real life and a real family and be happy. the worlds not gonna keep you afloat for the rest of your life because you think youre special.

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