Ireland Baldwin Lands Rampage Campaign: See the Ads and Behind-the Scenes Photo!

07/30/2014 at 09:00 AM ET

Ireland Baldwin’s modeling career has been accumulating speed, and she’s just put her foot on the gas, landing her first solo campaign as the face of a fashion brand. The 18-year-old posed for Rampage in a series of fall ads inspired by her mom Kim Basinger’s iconic movie 9 1/2 Weeks — but the footsteps in which she was most excited to follow were those of former Rampage spokeswomen.

Ireland Baldwin modelCourtesy Rampage


“I still can’t believe that I was chosen to be the new face of Rampage,” Baldwin (whose dad is actor Alec Baldwin) said in a statement. “Following in the footsteps of women like Petra [Nemcova], Bar [Refaeli] and Gisele [Bündchen], those are some huge heels to fill and it’s an honor.”

The exclusive behind-the-scenes photo above shows the star getting comfortable on some classic modern furniture and proves she’s a natural for Rampage’s aesthetic, a sentiment echoed by chief marketing officer Dari Marder, who said Baldwin’s “natural beauty and sex appeal are the perfect fit” for the brand.

RELATED: Which supermodel has booked the most ad campaigns in 2014?

Ireland Baldwin modelCourtesy Rampage

Baldwin has had fun experimenting with different looks over the last year, but she tells PEOPLE her bicoastal lifestyle (thanks to having a mom on one coast and a dad on the other) influences her style more than anything. “I would describe my fashion style as definitely comfortable, just kind of based on my lifestyle,” she says. “I live on a beach, pretty much, being in California — you’re coming and going from the beach all day. And when I’m here in New York it’s more street style, a little bit cleaner, less beach bummy.”

Ireland Baldwin modelCourtesy Rampage

And Baldwin, who is dating rapper Angel Haze, has strong opinions on what makes the perfect night out, regardless of the coat. “An ideal date night for me would be a concert, definitely,” she tells PEOPLE. “I think music brings people together. If you have a band in common or something, I think that’s the sweetest thing you could do is surprise someone with tickets”

What do you think of the shots? Is she a good fit for Rampage?

–Alex Apatoff

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Showing 19 comments

guest on

She should choose a different profession. I don’t think her modeling will go very far. She does not have the sel confidence her father has nor the beauty of her mother. Sorry, kiddo. Do something you are good at not something that you can do because of your parent’s fame.

Lala on

The pictures are all fine, except for the one of her in the blue dress. She looks like she has a football players neck. Bad pose.

Bill on

Glad to see that there is no nepotism in the entertainment field.

Annemarie on

She’s pretty but definitely doesn’t have natural model looks. Oh how wonderful it is to have famous parents.

Mary Cleve on

I have to agree with the last opinion. She is a pretty girl, but not the caliber of her mother. If her modeling career takes off, it won’t be due to her looks.

Diana Fetterman on

I think she would make a good plus size model.

Megan on

Seriously guys, she is not a model, at all !! and that blue blouse, OMG her breasts looks ridiculous. And like they say, publicists YOU HAD one job

Casey on

I wish Trya Banks could give an opinion. All but one of these poses are awful. Your mouth doesn’t always have to hang open. She looks ridiculous. She is just a name. Not model caliber.

ImALadyToo on

I don’t get her appeal, but maybe she looks different in person. She’s attractive, but I don’t think she is model material.

guest on

I actually think she is gorgeous! She may not be the typical model but she has a unique beauty that is really cool. Typical models begin to look boring because they all look alike!

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