StyleWatch Style News Now

Style News Now

David Beckham's H&M Ads Are (Once Again) Super Smokin' Hot and Smoldering

07/02/2014 at 12:01 PM ET

Courtesy H&M

If you’re familiar with David Beckham’s body (ahem) of work for H&M, you know that he’s not afraid to show a little skin in the service of showing off his line of bodywear. You may remember this, or this, or possibly this steamy video. And his commitment to the cause hasn’t wavered a bit, as you can see from the latest round.

In the steamy black and white ads, the soccer star shows off his abs, tattoos and upper-thigh region in an assortment of styles, from skintight boxer-briefs to fashion-y tees. He also expands his repertoire beyond swim and underwear, including a few pairs of sweats (as seen below, right) that are equally cozy and cheeky.

RELATED: Want even more David Beckham? Click here for all the latest.

Courtesy H&M

One thing that’s slightly different from previous campaigns? The soccer star doesn’t let his abs do all the talking. The photos share plenty of focus on his chiseled mug and tousled hair, leading us to think he could be a perfect lead model if his wife ever starts that men’s clothing line.

Thoughts on these latest ads?

–Alex Apatoff

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Mystery of the Marine's Wife
  • Mystery of the Marine's Wife
  • Andi Tells PEOPLE: 'Our Love is Worth All the Drama'
  • Cameron Diaz: Ready to Wed?

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 19 comments

Norman on

Products aimed for guys but adds likely targeted to women. Strictly on sales and marketing who is supposed to buy the underwear?

MEG on

What happened to him?
Not as good looking as he use to be.

Marianne on

Doesn’t matter who it is, I like something left to the imagination. Nothing is less attractive to me than showing everything. Meh.

Marcy on

too bad he has tattoos…yuck! what a turn off

Annie on

Hugh Jackman would look better
in these ads. ❤️❤️

Lisa on

Sexy to whom? I guess he’s ok if you like “stick men”! He is entirely too skinny…yuck!

GP Stoll on

I might find him more attractive if it didn’t look like a toddler took magic marker and drew all over him.

Michael on

Too much tats! Not sexy at all! As one gets older with that many tats, they just look dirty and awful on the body. Reminds me of my patient…it was so hard to do testing on him since he was so covered in tattoos. Made it real difficult to do my job. I don’t know…sorry he just looks so dirty! Just my opinion.

Rebecca on

This guy is not hot. He may have a nice body because he keeps himself in shape, but he’s not attractive at all.

great on

Yummy! He has aged so well (: I can totally see why the ads are targeting women…. once a guy is married he goes with whatever undies his wife likes!

Linda on

Two words…….Oooooh baby!

G.Blank on

He looks like he might be wearing diapers before long. He is getting a little long in the tooth. Not jealous, just someone who might end up buying his future product.

S on

Dat ass :)

ImALadyToo on

I just think tattoos look really gross.

jckfmsincty on

Is he supposed to be good looking?

angela on

Yummy.

honeymoon on

Oh yes, this is HOT!! I don’t mind the tattoos at all. In fact I think David is the only few celebrities who can carry tattoos so well. Those who said he’s lost his looks, well…that is what we called “aging”, dear! That said…I can say David is aging beautifully and looking hot than ever! Love this hairstyle on him. I think it’s about time he change his hair too.

honeymoon on

One more thing…I can see the majority of the bad comments are coming from men. LOL! Say what you want guys, but you are indeed jealous of David and his non-perfection. As for the supposedly “women” leaving bad comments…they are either married to not-so-good-looking guys or just mad they couldn’t have him. Hahahaha!

Kay Anderson on

Love it!

 

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters