David Beckham's H&M Ads Are (Once Again) Super Smokin' Hot and Smoldering

07/02/2014 at 12:01 PM ET

Courtesy H&M

If you’re familiar with David Beckham’s body (ahem) of work for H&M, you know that he’s not afraid to show a little skin in the service of showing off his line of bodywear. You may remember this, or this, or possibly this steamy video. And his commitment to the cause hasn’t wavered a bit, as you can see from the latest round.

In the steamy black and white ads, the soccer star shows off his abs, tattoos and upper-thigh region in an assortment of styles, from skintight boxer-briefs to fashion-y tees. He also expands his repertoire beyond swim and underwear, including a few pairs of sweats (as seen below, right) that are equally cozy and cheeky.

RELATED: Want even more David Beckham? Click here for all the latest.

Courtesy H&M

One thing that’s slightly different from previous campaigns? The soccer star doesn’t let his abs do all the talking. The photos share plenty of focus on his chiseled mug and tousled hair, leading us to think he could be a perfect lead model if his wife ever starts that men’s clothing line.

Thoughts on these latest ads?

–Alex Apatoff

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Showing 19 comments

Linda on

Two words…….Oooooh baby!

G.Blank on

He looks like he might be wearing diapers before long. He is getting a little long in the tooth. Not jealous, just someone who might end up buying his future product.

S on

Dat ass :)

ImALadyToo on

I just think tattoos look really gross.

jckfmsincty on

Is he supposed to be good looking?

angela on

Yummy.

honeymoon on

Oh yes, this is HOT!! I don’t mind the tattoos at all. In fact I think David is the only few celebrities who can carry tattoos so well. Those who said he’s lost his looks, well…that is what we called “aging”, dear! That said…I can say David is aging beautifully and looking hot than ever! Love this hairstyle on him. I think it’s about time he change his hair too.

honeymoon on

One more thing…I can see the majority of the bad comments are coming from men. LOL! Say what you want guys, but you are indeed jealous of David and his non-perfection. As for the supposedly “women” leaving bad comments…they are either married to not-so-good-looking guys or just mad they couldn’t have him. Hahahaha!

Kay Anderson on

Love it!

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