New Star Fragrances You'll Want to Try: Jessica Simpson and Bethany Mota Launch Scents

06/27/2014 at 02:54 PM ET

Time to update your summer scent? You’re in luck. Two of our favorite style moguls are launching new fragrances, and we’ve got the scoop, below.

Jessica Simpson fragranceCourtesy Jessica Simpson

First up: Following the massive success of her “Fancy” fragrance line, Jessica Simpson is debuting a new fragrance that will simply bear her name. “We were just throwing out different ideas and different names, and I said, ‘Why don’t we do something with just my name?’” Simpson told WWD. “When it’s just my name, my heart is definitely in it. There were things about this fragrance that took me to a different place. It was exciting. It’s more sophisticated. It’s a little mature.”

And to illustrate that maturity, Simpson wrapped the bottle in a delicate gold feather — a meaningful symbol of her gaining independence. “Through being … in the real world on my own and [having] my own opinions and [making] my own decisions, I would see white feathers everywhere,” she said. The feather is also a motif throughout the advertising, shot by photographer Gilles Bensimon, most notably on her ethereally sexy Oscar de la Renta dress.

The soon-to-be-bride says that although the fragrance (with notes of citrus, night-blooming jasmine and tonka bean) epitomizes a more mature version of herself — for fans who have grown with her — but it’s also nostalgic at the same time. “I am one of those people that, part of who I am is doing a lot of reminiscing,” she said. “It’s also definitely looking forward, so it’s kind of combining those two different elements and where I’m at right now [and where I was]. If [the children] reminisce about certain moments of their lives, I want them to one day be able to reminisce about me and be like, that’s what Mom smelled like.” We wonder if that means she’ll be wearing it when she weds Eric Johnson this summer.

PHOTOS: Last Night’s Look: Love It or Leave It?

Another fashionista with a huge fan base launching her own signature scent: Bethany Mota, the 19-year-old YouTube phenomenon. On the heels of her clothing collection for Aéropostale, Mota’s self-titled fragrance will hit the chain’s stores July 27. The bottle design is subtly heart-shaped, with a bow detail, graphic cap and peace-sign charm.

“What I show on YouTube is pretty girly, but it also has a bohemian side,” Mota told WWD of her scent, which includes white peach, cotton candy, strawberry flower and vanilla sugar. “I incorporated what I like into the fragrance, but also what I think my viewers are going to like. For the most part, [my viewers] have similar tastes to mine.”

Whose scent are you most likely to try? Are you loving Jessica’s ad?

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Showing 39 comments

Donna on

I am getting real tired of Jessica Simpson. Enough already, she belongs in the has been pile with the Karashians….

Nicole on

She looks beautiful. She is nothing like the Kardashians. Don’t hate just because she is a self made beautiful woman.

R on

Donna the jealousy is literally oozing from you. How is she in any way like the kardashians? She comes across as kind, she has a hugely succesful clothing line, and while I don’t think she has the best voice her career IS legit. The kardashians do nothing. And people keep watching. By the millions. And then whine about them being on tv.

Life goes on on

She looks terrific and I am tired of people who write nasty comments about her. She made a successful career out of fashion and I myself am proud of her. She has achieved so much in her life, it takes a smart woman to succeed and people who say different are dummies.

new lease on

I have no idea why people have such a problem with JS … she seems like a nice enough young woman who hasn’t let her ego get the best of her … on the contrary. She isn’t out whoring herself and overall you can find a zillion celebrities that are far more irritating. I really don’t get the hate – especially because she sounds like she thinks she is very imperfect. Can she be silly? Absolutely. Flakey at times? Certainly. She also seems like a sweetheart who has some sense of style – like her or hate her because her label is doing well. And she looks terrific. Leave this woman alone.

JC on

OK, she’s a babe after TWO kids…

What’s her demographic now? Unmarried women with kids? Really?

Bill on

Look at me!!!! Look at me!!!!!!!!!!!!! I have boobs !!!!!!!! But I don’t want to be judged by my body.

guest on

She reminds me of a young Ann Margaret right there. She looks amazing. Good for her!

Diana on

I think she look wonderful and I am not a big fan-but WOW I wouldn’t mind looking like that (and be that rich) LOL

George Bush on

Derp by Jessica

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