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Kim Kardashian Goes Blonde Again. We Mean, Really Blonde. (See the Photo!)

06/25/2014 at 06:55 PM ET

We take our celebrity hair change reporting very seriously, especially when it comes to the Kardashians, since they tend to keep us on our toes minute-to-minute. But this last Kardashian hair change definitely took us by surprise: Kim Kardashian has once again ditched her dark brunette hue in favor of blonde. And this time she went all the way.

Kim Kardashian blonde hairClint Brewer/Splash News Online; X17online

Kardashian shared two snaps from a photo shoot today revealing a very light new hair hue. “It’s baaaaack!!!! #BlondeHairDontCare thanks to @SergeNormant,” she captioned the below photo on Instagram. At first glance, some editors thought Kardashian was wearing a wig, especially with all the hair extensions on the table in front of her. But she’s since stepped out with the lighter hair, and we spotted some scalp, so it’s probably the real deal. [Edited to add: Score one for Team Wig! That wacky prankster revealed later that she was just trying a new look for the day!]

RELATED PHOTOS: New cut! New color! Weigh in on the latest celebrity hair changes

Back in February, Kim went from her dirty blonde ombré shade back to brunette, writing on her blog, “I was finally ready to switch it up. I loved my blonde and even though it was getting so good at the end I needed a change.” (Though mere days later, she was tweeting about missing her lighter hair shade — like we said, the Kardashians like to keep us ever-vigilant for hair hue changes.)

We wonder how long her hair will stick around this time. Do you like her better as a blonde or brunette? Share your thoughts below.

–Brittany Talarico

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Showing 187 comments

Zoe on

That’s a wig people, looks closely. Blonde does not flatter her skin tone at all imo. Her face does look dirty.

Lilyflower on

Pretty sure that’s a wig…an ugly wig.

Denise on

I hope it’s a wig, she looks totally washed out. The blonde doesn’t suit her and the skin tone is too tanned. Also, why does People insist on telling us multiple times the Kardashians keep them on their toes with their hair changes? Kourtney hardly ever changes her hair aside from the occassional bangs, Khloe’s biggest change had been the ombre look, and all Kim ever does is switch between dark and blond. Way to keep People on their toes, Kardashians!

TG on

Another day, another superficial pic of Kim doing superficial things. I don’t think she can handle a day going by without her posting a pic of herself!

Devon Heath on

Here’s an idea- Leave you hair the way it was (looked fine, gorgeous, whatever) and spend that time getting to know your baby. She is a baby once. Blink (or spend hours in a salon chair) and you’ll miss it.

J on

I don’t know why this time doesn’t look as good as last time she went blonde.

Pam on

Eww! Looks horrible! Her skin color looks weird now.

Pattimelt on

What does this woman add to society? Who cares about her hair color? Self-centered b1tch.

JP on

She looks way better as a brunette.

Christine on

When I saw her new blonde color, the first thing that entered my mind is that she really seems to be trying (too hard) to look like Beyoncé.

Second thing that came to mind is that her spray tan looks terrible!!!

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