Olivia Palermo Designs Collection for Westward Leaning Sunglasses

06/06/2014 at 12:55 PM ET

If we could designate a “Love Her Outfit” MVP, it would be a tight race — but in the end, we think Olivia Palermo would come out on top. The socialite, blogger and street style queen has made leaving her house looking amazing a full-time job. And more often than not, she’s making the sidewalk her catwalk while wearing a pair of Westward Leaning sunglasses — a fact that was not lost on the company, who tapped Palermo to design a capsule collection for their site.

Olivia Palermo Westward LeaningCourtesy Westward Leaning


Called Olivia Palermo x Westward Leaning, the eight styles are inspired by her travels (with names like “Saint Germain” and “Palm Beach”) and sold exclusively on her website. They feature design elements like gold-coated lenses (“gold is the new tan,” Palermo informed WWD), frosted frames and sea glass accents and retail for $210, with $10 from each sale going to support ADCAM’s Masaai Project.

RELATED PHOTOS: See more fab star style in Love Her Outfit!

And according to Westward Leaning cofounder Robert Denning, Palermo has been making their styles fly off the shelves long before this collaboration. “No other person … has the kind of conversion power that Olivia has,” he said. “When Justin Bieber and Selena Gomez broke up, he left wearing the pair of sunglasses we’d gifted Selena. I thought it would lead to a huge spike in sales, but didn’t move the dial at all.”

Olivia Palermo Westward LeaningCourtesy Westward Leaning

Palermo’s aim for the collection was to have it be “elegant, cool and not too in-your-face,” and she adds on her website that the line is “effortlessly chic and flattering to just about any ensemble, which has made this collaboration a dream.” We have a feeling we’ll be seeing these on the lady herself in Love Her Outfit before we can say “everyone looks hotter in sunglasses.”

What do you think of the collection? Which style is your favorite? Will you be shopping it?

–Alex Apatoff

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Showing 8 comments

Nancy on

This is what this girl does for a living? And what is that exactly? LOL. Olivia . . go get some boobs . . you look like a boy.

irrelevant on

And the rich get richer. Couldn’t stand her on whatever reality show it was and I’m clearly out of the loop on “fashion”. Don’t believe I’ve ever seen her in an outfit that was appealing.

SlimJem on

Haters gonna hate….

Jessica on

Not a hater, but really just don’t care for this girl. She acts like a pompous arse most of the time and sits on a horse so high it would be one awfully long fall.

Snooze on

I wore “gold is the new tan” last Summer … really. Maybe I should be a fashion designed for making such predictions .. but i know better than to do that. Shes pretty and comes from money, but i would hate to be as uncomfortable and unfashioned as she sometimes feel she has to look. As for Justin Bieber wearing a certain pair of glasses giving hope that the sales in those glasses would spike is complete hogwash. – Like what Will Smith did for RayBan, he was seen as more of a man’s man that a nice collective aspired to be like. I don’t know who wants to be a Justin Beiber. His money, yes. Do teeny – bopper love him? Sure. But he’s no aspire – to – be type from the population that could afford to or would care to afford those glasses.

Masi Rosen on

Omg! Whoever you are… Eat something.

Eli on

Can someone explain to me why this chick is famous? Is it because she is rich? I don’t get it. At least (at the VERY VERY least) the Kardashians have their own television show. Why do we care about this one?

TG on

Olivia is too skinny, eat something!

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