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Kate Moss Is the New (Old) Face of David Yurman - See the Photo First!

05/28/2014 at 10:58 AM ET

Kate Moss David YurmanCourtesy David Yurman

We don’t know how she does it all, but Kate Moss is adding a new ad campaign to her résumé. Although, in the case of this particular gig, she’s had a little practice. The supermodel is returning as the face of David Yurman after a four-year hiatus.

Her return marks a 10-year partnership between the model, the brand and photographer Peter Lindbergh, who also shot the most recent campaigns with Gisele Bündchen.

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“We chose Kate because she is iconic, sophisticated, and rock and roll all at the same time – a combination that is the very core of this brand,” said founder and CEO David Yurman in a statement. In the image, Moss looks beachy, bronzed and windswept, wearing minimal makeup and a simple halter to show off the pieces from the collection. “It’s always amazing shooting with David and Peter,” she said. “Over the last decade, the campaign remains effortless and beautiful.”

What do you think of the ad? Are you excited for her return?

–Alex Apatoff

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Showing 5 comments

Marianne on

Probably one of the worst photos I’ve seen of Kate Moss and I haven’t seen many. The head shot and shorter hair give her a distorted square/shaped face. meh.

K. on

“supermodel”….Yeah right.

Denise on

She is a disgusting fur hag. Not pretty either.

KeepingItClassy on

Really, you “don’t know how she does it all”? She shows up for the photo shoots, which is her job.

Turqsea on

Never understood why she is a supermodel,she is short but walks the runway.she must be very nice and they all love her!


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