Gwyneth Paltrow Is 'So Excited' for Blo Bar Partnership, Says Hairstylist David Babaii

05/28/2014 at 12:01 PM ET

If you ever brought a photo of Gwyneth Paltrow‘s sleek, shiny straight strands to the salon and asked for a similar blowout, you’re going to be really excited about the actress’s new endeavor — a partnership with Blo Bar and celebrity hair stylist David Babaii.

Gwyneth Paltrow Blo barLandov

Babaii and Paltrow have been enlisted to help “direct a new creative vision” for Blo — the first blowdry bar in the U.S. which will soon open its 50th global location. The longtime friends have worked together on hair-related endeavors before (creating a private blowdry salon for members of Tracy Anderson’s studio) but now they are ready — and really revved up — to take their “blow” on the road.

“Their entire team is the coolest you’ll ever meet. I am just so excited and so is Gwyneth,” Babaii tells PEOPLE. “I get to work with someone that’s been my dear friend and inspiration for so many years. How much better can it get? Gwyneth is so smart and cool and we work so well together. We’ve been friends for 12 years, and she’s been such a support to me with everything. When we opened our first blow dry bar with Tracy Anderson, it was for members only, but there was overwhelming demand.”

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Babaii plans to add new techniques and looks to the menu — and can’t wait to learn from the stylists in the Blo salons. But just don’t ask him to pick a favorite style. “I love them all,” he says of the existing looks. “Every single one of them is cool. I’ve done them all. I’ve done the braid on Nicole Kidman, the big bun on Sarah Jessica Parker.”

On his must list? “I want to do the beachy waves, the soft styles and I want to learn. I’ve gone to the blow bars and watched them and I’m like, ‘Oh my God, how did that guy get that root lift?’ So I am looking forward to that, the opportunity to watch other people work,” he says — though he’s got one end goal in mind: “I want [the customer] to feel like they’re the princess that moment.”

Paltrow has been keeping very busy professionally since announcing her split from Chris Martin earlier this year. She opened a GOOP pop-up shop, and now will be helping woman across the country better their blowouts. What changes do you want to see Paltrow and Babaii bring to Blo? Should they add new styles to the menu? Share your thoughts below.

–Brittany Talarico, with reporting by Jackie Fields

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Showing 16 comments

Tango on

Blo where I live, blows. Worst blowout I’ve ever had. No thanks.

anon on

Pam, you sound real nice. It’s clear you have issues when you are that mean spirited about someone you know nothing about. Go find your soul woman!

justbeingreal on

I thought straight hair was going out?

Marisa on

Her hair is thin & stringy. Who the heck wants that!

Jeff Hayes on

Hmmmmmm, she’s partnering with a business known primarily for blowing hot air? How quaint. Howwww, ummmmmm, RIGHT ON TARGET for Gywneth, wouldn’t ya say? I mean that’s like a cow partnering with the udder cream company, not that I’m calling Gwyneth a cow. I’m certain she can’t moo that well.

By the way, I used to be a big fan of Ms. Paltrow before she became her OWN biggest fan and began saying things like “we’re consciously uncoupling” and putting together “cookbooks” NOBODY could take seriously. Somewhere along the way, something went SERIOUSLY WRONG with that young woman.

CBuck on

She is a legend in her own mind…….

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