Rita Ora, Chrissy Teigen and Charlotte Casiraghi Land Major Brand Collaborations
It’s been a big morning for multi-hyphenate model news. Three different brands unveiled big collaborations with some of the most gorgeous women around, and we’re excited for each of them — despite having to wait until August (or later!) to really get the goods from each girl. Rita Ora, Chrissy Teigen and Charlotte Casiraghi have each landed major campaigns, and we’ve got the early scoop, below.
First up (and at top left) is self-proclaimed “huge sneakerhead” Ora, who has turned her love of sportswear into a three-season collaboration with Adidas, which will start rolling out August 21. Joining other high-fashion Adidas collaborators (think Stella McCartney and Raf Simons) wasn’t intimidating for the singer and style star, who told WWD, “I always come from the approach that they are designers and I am an artist. The biggest advice was that [Adidas] said is to be yourself and be confident in what you’re doing and confident what you wear.” Her first collection, which is inspired by everything from her music to her tattoos, will start at $30 for a beanie and top out at $500 for a leather varsity jacket, and according to WWD, will include items including “a leather jacket with glow-in-the-dark tooling, a transparent rain jacket … and a new pair of sneakers.” See the first pic from the collaboration:
Next up is Chrissy Teigen (center), who is following in the footsteps of fellow Sports Illustrated Swimsuit covergirl Lily Aldridge as the face of XOXO. “Obviously the brand has evolved, but it’s still so recognizable as an XOXO campaign. Growing up it was exactly my style. It was sexy and it was flirty and there was something cheeky about it,” Teigen told WWD (which also has some behind-the-scenes photos). Her ads will drop in late summer for the brand’s fall campaign.
And finally, Charlotte Casiraghi has graduated from Gucci model to the face of Gucci’s upcoming cosmetics collection, launching this September. “Charlotte was a natural choice as she embodies the modern iconic Gucci woman. Aside from her striking beauty, she is sophisticated, successful and iconic. A wonderful ambassador for Gucci,” said Gucci creative director Frida Giannini in a statement. Casiraghi, the granddaughter of Grace Kelly (and thus Monaco royalty) and a competitive equestrian, will front the “highly sensuous and feminine collection” in ads that will drop at the same time as the new cosmetics.
Whose ads are you most psyched to see? Are you excited for Rita Ora as a designer? Tell us below!