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Gwyneth Paltrow's Goop Pop-Up: We Shop the Store So You Don't Have To

05/05/2014 at 05:00 PM ET

Goop pop up storeCourtesy Gabrielle Olya

If Gwyneth Paltrow‘s Goop lifestyle newsletter came to life as a 3-D, tangible place where you could browse her carefully curated wares, what would it look like?

PEOPLE got to find out the answer when we took a trip to Goop’s pop-up storefront, which launched Monday in L.A.’s posh Brentwood Country Mart. While there was (shockingly!) no line to get in, there was a throng of paparazzi eagerly snapping photos of the store’s interior through the window, despite the fact that Paltrow herself was not inside.

To be fair, the store is extremely photogenic. Walking into the two-story shop feels like walking into a friend’s apartment (if your friend has expensive taste and a shabby-chic design sensibility). The first story of the Nickey Kehoe-designed space features a plush blue tufted sofa as its centerpiece topped with a furry throw pillow (for sale for a mere $265), marble end tables, shelves filled with vintage tableware (including an $825 silver teapot), and stacks of Paltrow’s books (of course). On each table sits a perfect bunch of pristine white flowers.

RELATED PHOTOS: Love Her Outfit! Fun star styles to shop

Goop pop up storeCourtesy Gabrielle Olya

At the center of the room is a jewelry display case, where women decked out in Lululemon and sipping on Farmshop coffee gazed at a collection of Paltrow-approved necklaces and rings by Jennifer Meyer, Me&Ro and Sarah Chloe, as well as vintage Rolex watches.

“I have my eye on the Sarah Chloe double rings,” says Rachel Riss, a blogger and avid Goop reader who got to the store before doors opened at 10 a.m. “I thought there would be a line and I was actually the first one here! I’ve been following her blog to see when it would open. I’ve been a fan of Gwyneth’s for a long time.”

Fans like Riss are in luck: the store also carries all of Goop’s fashion collaboration pieces, including a gorgeous cream long-sleeved Stella McCartney for Goop shift dress for $1,195 and, for the activewear enthusiasts, Beyond Yoga for Goop tops ($77) and bottoms ($99). A single rack of clothes sits on the first floor, with the second floor housing the majority of the clothes, as well as several Clare Vivier for Goop clutches (below), Restorsea beauty products (because Paltrow swears by their $85 hand cream), and a stack of the book Within by Dr. Habib Sadeghi –- the man behind Paltrow’s “conscious uncoupling.”

The best part of Paltrow’s pop-up store is that if you like what you see, you can take it home with you. “Every single thing in the store is for sale,” a saleswoman told one enthusiastic shopper, who was already carrying a Goop bag full of clothes. The cheapest thing we saw was a $25 Design Your Own iPod Cover kit, while that chic tufted couch will set you back $7,000.

Goop pop up storeCourtesy Gabrielle Olya

Though we left our shopping excursion empty-handed, if you’re in the market for a deep fryer thermometer or a pair of $299 overalls, don’t miss out on the opportunity to shop Paltrow’s picks, now in store until May 11.

See anything you’d like? Would you want to browse the store? Tell us below!

–Gabrielle Olya

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Showing 12 comments

Rachel Riss on

Loved the curated collection and cool collabs at the Goop pop-up shop. Pleasure sharing my picks with you, Gabrielle :)

Lola on

yes, please post what you bought. We’d love to hear what you picked up.

3goofyfeet on

Overalls? And we’re supposed to think she’s fashionable?

Smithy on

Well there you go, first commenter says, “cool collabs.” Thus, the reason she’s a fan and was first in line. If I spoke like that, my friends would shoot me. Oh Ma Gawd. As if.

jenniferlynne01 on

Well, it looks to me like PEOPLE is just as pretentious and snotty as they claim Gwyneth to be. From the headline all the way down through the article the nastiness and rudeness shines through. You shopped there so I don’t have to? I probably wouldn’t have gone before but I dislike bullies and I would support Gwyneths store just to show her support against this article. She opened a high end store, PEOPLE, she didn’t rob a bank. There are a ton of high end stores through the world. No need to mock someone for it!

Bellaboo on

What a joke.

dancer92136 on

Because she knows what you should buy better than you do!!!

Um, ok. on

Don’t really care what she decides to do with her money. What is strange is how blatant she is about it. No humility. At all.

Anders on

I will be the first to say that I like things things and I am a label/brand nut; unlike most people in my age range (mid-20’s) I don’t shop at Forever 21 and the only shoes that I wear under $30 are flip-flops. But this is going a bit far, in my humble little opinion, I mean $265 for a furry throw pillow, seriously? It’s not like everything there is bad, but there are some things that she has posted that are just insane, anyone remember the super expensive slingshot? Real Gwyneth is just a bit strange and I think I’ll just stick to getting my Gwyneth dosage onscreen.

Vero on

Are you going to visit every high end store in Brentwood and report? What part of high end did you not get?

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