Behind the Scenes of Kristen Stewart's Chanel Ads: Karl Lagerfeld Is 'So Much More than the Glasses and the Hair'

04/29/2014 at 12:42 PM ET

Kristen Stewart Chanel adsSplash News Online

Ever since we heard that Kristen Stewart was a new face of Chanel, we’ve been dying to see how the line’s creative director and head designer Karl Lagerfeld would style her for his ads. After all, the starlet has a very different look than the ethereal blondes Lagerfeld has tapped for previous campaigns (like Keira Knightley, Blake Lively and Diane Kruger). And as you can see in the first-look video from the ad shoot below, her edgy beauty was played up in cornrows, winged liner and some seriously beautiful clothes.

Stewart had a long working relationship with Chanel — she’s been to its fashion shows and worn Chanel to the Met Gala — before Lagerfeld asked her to model this collection (which he shot himself in Paris). And, she tells PEOPLE, he’s not at all as intimidating as someone of his stature in the fashion world might seem.

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“Really, his image is in contrast to what it’s really like to be around him. There’s something almost unapproachable and f—ing chic … And then you meet him and he’s actually an incredibly creative and voracious liver,” she says. “His personal library in Paris that we shot the campaign in, you look around and the staff is like, ‘Now can you believe, he’s actually read all of these books?’ and you’re like, ‘I kind of actually can.’ He’s an impressive guy. He definitely is so much more than the glasses and the hair than you might think he is.”

Chanel’s Métiers d’Art collections are produced once a year to show off the craftsmanship of its ateliers. This year’s “romantic Western”-inspired lineup debuted in Dallas, and can be seen on Stewart throughout the video. “It was about finding which pieces from the collection worked on me,” she tells PEOPLE of staging the shoot. “He’s so good at seeing something that’s not cool and making it cool. Like, I would have my leg in one position and he would throw a toothpick in my mouth and tell me to stop leaning on my leg and in two seconds it was like, ‘Oh, there it is.’ It was very cool and easy and artistic. I didn’t feel like I had to push outside of myself. I didn’t have to try to turn into someone else.”

For more from Stewart — including her relationship with the “incredibly enriching” Lagerfeld and why she really changes into sneakers on the red carpet — check out this week’s PEOPLE (on stands Wednesday) and come back Friday for even more from our interview with the star. Tell us: What do you think of Stewart’s behind-the-scenes video? Are you excited to see the campaign?

–Alex Apatoff, reporting by Bronwyn Barnes

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Showing 41 comments

Sarah on

She pulled it off and the styling on her works. Her eyes really pop with that make up.

Janey on

Beautiful!

katy on

He’s a “voracious liver” . I know what she meant but it looks so funny in print.

heather on

How can she be so impossibly cute yet so awesomely bad a*s at the same time?

guest4 on

Nope still looks rough, she always looks so uncomfortable/awkward when posing. Its like she always has a smirk on her face.

Klio on

She is really beautiful! The clothes, the hair, the make up, everything suits her perfectly. She is a voracious liver herself!

Jen on

Love this Chanel collection on her! And I love the overall styling. Good Job, K.L.

Moonliteny on

I’m sorry I just don’t see her beauty.

Elle on

Beautiful! She is the perfect choice for this edgier Chanel campaign.

Margaret on

A voracious liver…! What a good quote, sucks it all up!!! I’m sure she will be good. Look forward to the interview…how interesting.
Margaret

Young Mom on

Yuck!

Anna M on

She looks stunning!!!

marcy on

For some reason a get more of a Ralph Loren vibe than Channel with this video.

domenica on

Its amazing how people have forgotten how she cheated with a married man. Great representation of class and morals. I dont believe she should be the face of Chanel. Very sad the standards or lack of standards we have in this country.

Really on

Makes me not want to buy Chanel anymore and I’ve worn No. 5 for over 20 years. She is not the face of Chanel. She’s trashy and doesn’t not put forth the class that Chanel has owned for so many years. #disappointed

andi on

What te heck did they do to her?!She looks awful with all the silly costumes and cornrows….you’d think they would have picked somthing more classy…considering it’s Lagerfeld and Chanel! I’d be embareesed….but hey, it’s a paycheck i guess.

Aydrian on

To this day I still find it hilarious how many people believed her career was over after the cheating scandal. It slowed down for what, a month? Maybe two?

And despite people calling her a terrible actress for not turning one of the worst written female characters in literature into an oscar winning performance, she has like four or five movies that we know of coming out between now and next year.

I’d say she’s doing pretty well.

de101801 on

I love fashion and I also think Kristen’s beautiful – great eyes, face structure – but this was hideous on her. And why the raids? Eew.

Lilo313 on

Love this girl! Wish her all the best!

june on

still horrible! No matter how you look at it, she is still ugly inside and frankly not seeing any beauty on the outside either.

MARTHA on

INCREIBLE, ME ENCANTO Y NO SE HABLAR INGLES

Miss on

She looks like Boy George. Lmfao What a mess!!

mary on

Are you kidding me? This is awful. She looks like a transvestite, when she is actually quite pretty, normally. The clothes are hideous; the whole look is appalling. Ask any man if he thinks that is truly beautiful and he would be lying if he said he does.

Gorgeous on

Gorgeous, fierce, badass! ‘She is a warrior queen! Give her the crown”

alexandra on

Beautiful, intelligent, a hard worker and a nice human being. It is in her way to be a good actress. She deserves the best!

Jen on

Her make up is nice, she is quite pretty but the clothes? Beautiful for the period they are meant but wouldn’t be caught dead in them myself. She can be so beautifully feminine but tends to gravitate towards manly attire in general. Don’t get it but she’s obviously comfortable in her own skin or comes across as such.

love her!!!! on

i love her visual energy. she makes me feel tough just looking at her! hard and pretty. it’s so interesting.

Amy on

Love the look. Love the interview. It’s a beautiful collaboration and the clothes are lovely. I like the fringes and the frills mixed with the more “masculine” look of cowboy hats and boots. Just bravo all around. For those talking about “class,” you should probably get out more. Coco Chanel wasn’t a saint and her motto was for women to do what they wanted and be what they wanted. She just encouraged them to do it with style and this is a very stylish American/European look. Bravo to Kristen Stewart and Karl Lagerfeld.

Jane on

Kristen looks beautiful! Kristen and Karl a perfect match. Not a Chanel girl myself, but I really like some of these pieces. Nice to see she doesn’t let the negative comments from a few bring her down. She’s one fierce little lady.

G on

Going to give her credit. I actually think she pulls off this look well, and she’s working on her interview skills and sounds decent here.

Lilly on

Love her in this ad and her eyes and brows are just over the top gorgeous , I’m jealous in a good way .

Chantalle on

Just gorgeous!

Anna on

Please do not quote her in headline… ever.

Terri on

What I’m curious about is her new girlfriend! It’s all over the Internet! And these clothes are ridiculous, lol!

Gail on

This has to be a joke… Emma Watson and Emma Stone are out there and Chanel picks this girl, lol. Of course, it is a butch look & she has that down.

Maryann on

lol at her career only slowing down for a month or two like someone else said. She didn’t have work for 2 years. Plus it’s not like her career is something to boast over. She’s not getting any lead parts. Most of her projects she was supposed to do have failed to even start up. One of her movies camp xray is so bad they can’t even get distribution and backing. Her whole life is embarrassing. She slept with a married man and he divorced his wife because of it. She’s disgusting.

Maryann on

Plus she’s not the face of Chanel. The only thing she’s doing is this brand. Which by the way, this entire look is racist. She loves to pick things that people talk about. Because there’s nothing she’s done that’s being talked about positively. She always picks something that has controversy to it so she gets more attention. She is a sick and the entire organization who thought “this look” is good are sick also.

Tabitha on

Maryann,
You are wrong about many things. Camp X-Ray has distribution from IFC Films. Who cares how much time she took off, she’s been filming back to back films since the summer. One of those films will be shown at Cannes this year.

You’re the embarrassing one. All that hatred for someone you don’t know is not healthy. You should probably work on these issues and your unhappiness in your own life. Kristen is doing much better in life than you are.

Stephanie on

she’s so boring

Tik on

Gross!

Realist on

Another example of her thinking she’s a special snowflake. Jennifer Lawrence, Emma Stone and others stand in high heels for literally HOURS and don’t whine and complain about it. Is she too stupid to choose a pair of heels that don’t hurt? It is possible. Kenneth Cole makes great heels with padding so your feet don’t hurt. She’s such an ungrateful loser. What a fake, from head to toe. Aren’t her 15 minutes about UP?

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