Behind the Scenes of Kristen Stewart's Chanel Ads: Karl Lagerfeld Is 'So Much More than the Glasses and the Hair'

04/29/2014 at 12:42 PM ET

Kristen Stewart Chanel adsSplash News Online

Ever since we heard that Kristen Stewart was a new face of Chanel, we’ve been dying to see how the line’s creative director and head designer Karl Lagerfeld would style her for his ads. After all, the starlet has a very different look than the ethereal blondes Lagerfeld has tapped for previous campaigns (like Keira Knightley, Blake Lively and Diane Kruger). And as you can see in the first-look video from the ad shoot below, her edgy beauty was played up in cornrows, winged liner and some seriously beautiful clothes.

Stewart had a long working relationship with Chanel — she’s been to its fashion shows and worn Chanel to the Met Gala — before Lagerfeld asked her to model this collection (which he shot himself in Paris). And, she tells PEOPLE, he’s not at all as intimidating as someone of his stature in the fashion world might seem.

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“Really, his image is in contrast to what it’s really like to be around him. There’s something almost unapproachable and f—ing chic … And then you meet him and he’s actually an incredibly creative and voracious liver,” she says. “His personal library in Paris that we shot the campaign in, you look around and the staff is like, ‘Now can you believe, he’s actually read all of these books?’ and you’re like, ‘I kind of actually can.’ He’s an impressive guy. He definitely is so much more than the glasses and the hair than you might think he is.”

Chanel’s Métiers d’Art collections are produced once a year to show off the craftsmanship of its ateliers. This year’s “romantic Western”-inspired lineup debuted in Dallas, and can be seen on Stewart throughout the video. “It was about finding which pieces from the collection worked on me,” she tells PEOPLE of staging the shoot. “He’s so good at seeing something that’s not cool and making it cool. Like, I would have my leg in one position and he would throw a toothpick in my mouth and tell me to stop leaning on my leg and in two seconds it was like, ‘Oh, there it is.’ It was very cool and easy and artistic. I didn’t feel like I had to push outside of myself. I didn’t have to try to turn into someone else.”

For more from Stewart — including her relationship with the “incredibly enriching” Lagerfeld and why she really changes into sneakers on the red carpet — check out this week’s PEOPLE (on stands Wednesday) and come back Friday for even more from our interview with the star. Tell us: What do you think of Stewart’s behind-the-scenes video? Are you excited to see the campaign?

–Alex Apatoff, reporting by Bronwyn Barnes

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Showing 41 comments

MARTHA on

INCREIBLE, ME ENCANTO Y NO SE HABLAR INGLES

Miss on

She looks like Boy George. Lmfao What a mess!!

mary on

Are you kidding me? This is awful. She looks like a transvestite, when she is actually quite pretty, normally. The clothes are hideous; the whole look is appalling. Ask any man if he thinks that is truly beautiful and he would be lying if he said he does.

Gorgeous on

Gorgeous, fierce, badass! ‘She is a warrior queen! Give her the crown”

alexandra on

Beautiful, intelligent, a hard worker and a nice human being. It is in her way to be a good actress. She deserves the best!

Jen on

Her make up is nice, she is quite pretty but the clothes? Beautiful for the period they are meant but wouldn’t be caught dead in them myself. She can be so beautifully feminine but tends to gravitate towards manly attire in general. Don’t get it but she’s obviously comfortable in her own skin or comes across as such.

love her!!!! on

i love her visual energy. she makes me feel tough just looking at her! hard and pretty. it’s so interesting.

Amy on

Love the look. Love the interview. It’s a beautiful collaboration and the clothes are lovely. I like the fringes and the frills mixed with the more “masculine” look of cowboy hats and boots. Just bravo all around. For those talking about “class,” you should probably get out more. Coco Chanel wasn’t a saint and her motto was for women to do what they wanted and be what they wanted. She just encouraged them to do it with style and this is a very stylish American/European look. Bravo to Kristen Stewart and Karl Lagerfeld.

Jane on

Kristen looks beautiful! Kristen and Karl a perfect match. Not a Chanel girl myself, but I really like some of these pieces. Nice to see she doesn’t let the negative comments from a few bring her down. She’s one fierce little lady.

G on

Going to give her credit. I actually think she pulls off this look well, and she’s working on her interview skills and sounds decent here.

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