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Lupita Nyong'o Is the New Face of Lancôme: Let's Celebrate By Looking Back at Her Best Beauty Moments

04/04/2014 at 08:45 AM ET

Following her awards season chic streak — with some of the most memorable makeup looks on any red carpet — we figured it was just a matter of time until Lupita Nyong’o landed a big beauty campaign. Well, the moment has arrived: The Oscar-winning actress has just been tapped as the new face of Lancôme, following in the footsteps of Hollywood heavyweights including Julia Roberts, Kate Winslet and Penélope Cruz.

“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved,” she said in a statement. “I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.” Her first campaign will launch this summer, and while we wait for the official unveiling, we looked back at some of the moments that made her such a beauty standout.

Lupita Nyong'o LancômeGetty 3

Brittany Talarico, Associate Style Editor: I’ve been going through Lupita withdrawal since award season ended. I know she’s out there being amazing and doing her thing, but seeing her on a red carpet every night was such a pick-me-up. So needless to say I shrieked when I heard her big Lancôme news. Then I immediately thought of her makeup look from the LoveGold luncheon back in February. (Yes, this is how my mind works.)

First let’s talk about that liner. That color! The “Sapphire” by Lancôme shade perfectly matched her Stella McCartney dress. Nyong’o’s makeup artist Nick Barose followed a primary colors palette, adding a statement YSL Rouge Pur Couture lipstick in “#1 Le Rouge,” for a look which he touted as “quirky, fun and very Pop Art.” And to get her glow, Barose used Lancôme Blush Subtil in “Aplum.” (I’m hoping to recreate the look for my bachelorette party with the same shades!)

Alex Apatoff, Style News Editor: The first time I knew she was going to be one to watch on the red carpet was way back in October, when she wore this awesome cockatoo-print Miu Miu dress with some majorly bold makeup. Many red carpet newbies would shy away from making such a major statement, but not Lupita. She really went for it with a strong lavender-and-plum winged smoky eye and a beautiful orchid lip (NARS “Full Frontal”), and I think she’s definitely encouraged others to be more fearless with their beauty looks.

Andrea Lavinthal, Style Director: If this look could talk, it would say, “Beauty rules are made to be broken.” Lupita ignores the idea that you shouldn’t enhance more than one feature at a time by rocking exaggerated winged liner with electric pink lips (exact shade: Lancôme L’Absolu Rouge in “Champagne”), not to mention glowing cheeks and a fun hairstyle. “Elongated liner is a great way to add drama to the eyes,” her makeup artist Nick Barose told InStyle. Not that a girl this gorgeous needs any help drawing attention to her already stunning features.

Lupita Nyong'o LancômeAlexi Lubomirski for Lancôme

In the first look portrait from her campaign (left), the star sports a more natural makeup look (a stark contrast to the photos above) wearing some shimmery gold shadow and a beautiful nude lip.

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman,” Françoise Lehmann, General Manager of Lancôme International, shared in the release. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura, both enlightening and deep.”

Tell us: What do you think of Nyong’o’s new gig? What’s your favorite beauty look? Share your thoughts below.

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Showing 35 comments

Keyla on

She is gorgeous! So happy for her! Also nice to see a different face type for Lancome

Lenora on

She is a beautiful woman. They made a great choice.

Catherine in Tulsa on

GOOD. FOR. HER!!!

I’m excited to see Lancôme pick a strong woman who is in the press because of her talent (and great sense of style).

Jane on

She should’ve been on the cover of Vogue. Not that no talent porn star.

bitsy on

she is a lovely woman. Well done Lancome!

sunshinye on

Very happy for her. I hope this last a long time. She is a very beautiful young lady.

Lee on

An excellent choice by Lancôme. What a wonderful, poised, sweet, talented lady! I have been a customer of the brand for over 20 years and have wondered how they would ever top having had Isabella Rosellini as their ambassador, and here is the answer.

Sash on

Kudos, Lupita!

Melissa on

She is a really good pick for Lancome! She is really stunning!

Dawnn on

Wow…I’m happy for her and its nice to see the positive feedback from others on here…

Bee Happy on

This woman is always wearing the most beautiful gowns. I love her style. Wearing bright cheerful colors. She is like me in that way. I enjoy ‘happy’ colors, hehe. Beautiful and talented!!

Terri on

Absolutely gorgeous!

Excited on

She is so unbelievably beautiful. So excited for her!

slawson on

Yippee!!! She is flawless and so beautiful. I’m very happy for her.

Pam on

She’s beautiful! Her skin is absolutely flawless! Good choice Lancôme.

Brooke on

She is perfection. Love that Lancôme picked her.

Luke on

It’s easy to look beautiful in Lancôme when you have perfect skin and a perfect face.

Truthfinder on

She is top class all the way. So beautiful, seemingly grateful and humble. If she remains this way without all the Hollywood junk, she will go very far and deservedly so.

melissa on

She glows. Nice to see a woman embrace her African roots as opposed to many famous black women who emulate beauty of white women. She’s a stunner inside and out.

ddcook2 on

Thanks Lancôme. You got it right. She is absolutely gorgeous, talented and naturally beautiful.

Erin on

Beautiful young woman! Great choice, Lancôme!

courtland on

Lupita is such a gorgeous woman. Why, dear God, did the make up artist use pale lipstick on her beautiful dark skin. Maybe Lancome is trying to sell that lip color this season but, it looks terrible on her beautiful face.

anonTWO on

strangely, the lancome ad is the least flattering photograph Ive ever seen of this woman!

she on

Just Beautiful…….Classy!

ES71 on

Very happy to hear it. She is so elegant.

Christine on

Stunning! The perfect choice.

Megan on

She is nice but her skin looks really greasy.

BAJORDAN on

I AM SO HAPPY FOR HER!!! EXTREMELY ELATED! SHE IS GO BEAUTIFUL AND TALENTED. WE NEED STRONG WOMEN LIKE HER TO BE AN EXAMPLE FOR YOUNG LADIES. AND YOUNG MEN. YOU GO LUPITA!!!

Lilyflower on

Can’t wait to see the pics from this ad campaign! She’s absolutely gorgeous.

Grace on

This girl is amazingly stunning and I personally think that this is a good choice

Lynn on

She is beautiful inside and out, good for her!

Megan on

People Magazines next Most Beautiful Woman in the World. Definitely would be deserved.

Harcinab on

She looks so beautiful in the top three pictures. I think she’s too airbrushed in the bottom pic. Let her be her natural self.

Mariel on

She’s a standout no matter which red carpet she graces. I’m not surprised at all that she was snatched up by a major cosmetics company. Good for her!

mirina on

really don t understand hype about this woman.she isn t beauty,just plain african looking woman.and lancome please,form Isabella rosellini to this???

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