David Beckham Launches Swimwear Line for H&M (aka an Excuse to Look at David Beckham in Tiny Pants)

04/03/2014 at 01:57 PM ET

David Beckham SwimwearCourtesy H&M

You’ve got to hand it to David Beckham: He gives the people what they want. His ads for his H&M bodywear collection showcase the merchandise. And by merchandise, we mean … Well, see the ads here, here, here and here, and draw your own conclusions.

And he’s keeping the magic going with his latest collection for H&M, a swimwear line. Starting in May, you can buy a pair of Beckham’s board shorts, swimshorts and trunks (board shorts not pictured, because they’re fuller coverage, obviously) and then magically watch your man transform into David Beckham right before your eyes. We’re pretty sure. It didn’t say anything about that in the press release, but we have to assume.

RELATED PHOTOS: Even more stars in sexy, stunning swimwear!

“The success of my Bodywear collection at H&M has been fantastic, so I’m thrilled to be introducing these great swimwear pieces ready for the summer,” Beckham says in that press release. “We’ve worked hard to create new classics for men, with great fit, comfort and also style.” Glen Luchford shot the beautifully lit and pensive photos of Beckham displaying the merchandise, and again, whatever that means to you is fine.

What do you think of Beckham’s latest ads? Thoughts on those very tiny swimshorts? Will they be the biggest thing beachside this weekend?

–Alex Apatoff

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Showing 42 comments

Ru on

Not a fan of all the ink, but the rest is yummy!

tara on

I wish he would smile a little. Or at least look less harsh. He doesn’t seem very happy in his underwear. Maybe it’s too tight.

Bhavana on

I’ve never seen the appeal of this guy. He is not attractive in any way. Even if he was not covered in disgusting tattoos he’d still not be good looking in my opinion. I just don’t get it girls.

A on

Alex Apatoff, you are a delight. This article was perfectly cheeky (if you know what I mean).

Nannyto1 on

Looking good Mr. Beckham… tattoos and all :-)

Nanu 08 on

YAWN!!!!!!!

46yearoldmom on

In my opinion, he ruined his body with those tattoos. He has the physique, but it’s not as noticed because of the distracting “artwork” (eye roll). His voice is whiny too. Like his b a l l s are being squeezed in a vice. Sorry ladies. Don’t find him sexy.

noname4me on

I don’t see anything but, the tattoos, YUCK!

emma on

Not sexy at all

guest on

Very good looking man BUT those tats………

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