Gwyneth Paltrow Posts a No-Makeup Selfie for a Good Cause

03/24/2014 at 11:56 AM ET

gwyneth Paltrow no makeupCourtesy Gwyneth Paltrow

Gwyneth Paltrow may have posted this makeup-free photo to Facebook to raise awareness of water-providing charity Drop4Drop (caption: “Full of healing power. Support Drop4Drop. #iLoveWater #WorldWaterday”) but while doing so, she also raised awareness of the fact that her hair looks like ours in the morning and inadvertently gave us a reason to try the new skin care product she’s endorsing. Seriously, if all it takes to look this glowing pre-bronzer is hydration and the right skin cream, Goop, consider us sold.

Paltrow is hardly the first celebrity to post a no-makeup selfie — nor is she the first star do it to draw attention to a cause she’s promoting. And we’re fascinated by this trend of famous women showing how “real” they are by proving they look just like us in the morning (well, more or less).

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In addition to being a Restorsea ambassador (“I saw a real change in my skin,” she said), Paltrow also credits exercise — “It’s so detoxifying and good for your skin tone!” — for her excellent skin. And more recently, she’s added oil pulling (a practice in which you swish with sesame or coconut oil for 20 minutes, then spit) to her beauty regimen. “It’s really weird. Apparently it really pulls toxins out of your skin. It’s amazing!” she tells PEOPLE.

What do you think of Paltrow’s no makeup look? Do you like the trend of celebs showing off their fresh faces? Tell us below!

–Alex Apatoff, reporting by Brittany Talarico

See how Gwyneth Paltrow reacts to being named PEOPLE’s World’s Most Beautiful woman!

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Showing 25 comments

DaisyMoon on

She doesn’t look bad, just much older…

Noneya on

I think she looks great! But I’m sure there will be hundreds of “hate” comments here before too long. Grow up people!!! Woman looks great!

Jennie on

She actually has toxins she needs to pull from her skin ??? Really ??? after all the detox diets and cleanses and clean, gluten free eating, there are toxins in her skin ????

Two Cents on

I want to post and get far away before the 20-year olds get on here and start bashing this woman but she looks pretty freaking great. Her skin looks flawless – better than most without a stitch of makeup. Her wrinkles are minimal – but so what if she has a few? Women should support each other, embrace their age, and realize you can look good regardless of whatever year you were born in.

Sal on

She look great. Love that she is makeupless. So many post photos claiming no makeup, and they are full of makeup.

isa on

She looks dried up.

lu on

i mean shes not that great with makeup so whatever her skin seems clear

mrsmass on

ok, now one without a filter.

Lucy on

This is one of the first ‘makeup-free’ celeb photos that I actually believe to be 100% makeup-free. I kind of like gwyneth for all the totally whacked out stuff she says. spending 20 minutes swishing coconut oil to detox your face?!! that’s nuts!

susan on

Behold, the power of makeup.

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