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Exclusive: Go Behind the Scenes of Sofia Vergara's New Head & Shoulders Campaign - and See the Greatest Throwback Photo Ever

03/18/2014 at 02:32 PM ET

Sofia Vergara Head & Shoulders BTSCourtesy Head & Shoulders

Sofia Vergara has the bombshell waves to match her bombshell curves, so it’s no surprise Head & Shoulders tapped her to be their celebrity face. The actress even included her similarly tress-blessed family in the new campaign, and we have exclusive behind-the-scenes images (like the silly photo above!) to share.

Vergara’s latest TV and print ads launched March 17, and she’s very proud of the result. “This is the first ad campaign that I am starring in alongside my family,” she tells PEOPLE. “Head & Shoulders has been a part of our lives and beauty routine for over 20 years, so it was natural that working with the brand became a family affair. We joke that 8 out of 9 Vergaras use it [the ninth happens to be bald] — and there are a lot of us.”

Sofia Vergara '80s throwback photoCourtesy Sofia Vergara

The star says she’s been using the shampoo and conditioner since high school and even shared an amazing throwback photo, at left, to prove it. “This was in the ’80s, as you can tell,” she says. “I was going to a girlfriend’s birthday party and making my brother take modeling photos of me before I left the house.”

RELATED PHOTOS: Red carpet hair from every angle

Flash forward to today, and Vergara’s still rocking a healthy, shiny mane (minus the bangs and oversized button-ups). With hair like that, we understand why the Modern Family star is almost always spotted in the same center-parted waves on the red carpet, but she insists she’s not opposed to updos. “I would consider doing an updo in the future. It just hasn’t fit into any of the looks I have wanted to create for the red carpet,” she says. “And of course, it is more comfortable when it is down.”

Sofia Vergara Head & Shoulders BTSGetty Images

But don’t expect to see her with a pixie or bob anytime soon. “I can’t really make any dramatic changes because of Modern Family, unless Gloria cuts her hair.”

And as for her wedding day beauty look, Vergara says she’s still working that out. “I think it all depends on the dress. It all has to work together and you can’t really pick a hairstyle before picking the dress.”

What do you think of Vergara’s newest campaign? How do you think she should wear her hair on her wedding day? Share your thoughts below!

–Brittany Talarico

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Showing 12 comments

macy on

I have to believe that Sofia is not really a human being. Probably an alien Goddess sent here to show us human schleps how to get better with age. ;)

Tweety1212 on

Sofía would look good even with a bag over her head.

Kay on

I’ve seen numerous interviews where she says she’s a natural blond and does her hair for acting roles. Must have been dying it as a teen too. Hmm. That must be Hispanic blond, but brown to a Caucasian.

sam on

she’s drag queen chic.

Guest on

Kay, I’m a Caucasian and I consider that to be blonde. I know yellow from brown; I can’t understand why others whites disagree. I believe the blonde is the fake haircolor, not the brown of her teen years.

Sofia Vulgara on

How many products is this lady going to endorse? Is there anything she won’t hawk to make money? And no her hair is a light brown not blonde.. she just says she’s a natural blonde to appeal to white audiences.

markus on

SOFIA VERGARA is one of the most beautiful actress in Hollywood. She’s awesome!! Hollywood loves Sofia.

Mary Ann on

The photo you describe as “funny” (where she is rubbing her hair on a woman’s face), I find offensive. This is behavior consistent with her persona. Many people (and I am one), find her obnoxious!

jennacheryl on

I love Sofia but she really needs to go back to last water, her eyebrows look like they are going for a unibrow. I feel bad for saying this but it’s been bugging me all season I normally don’t comment on anyone’s appearance but I had to get this one out

jennacheryl on

Waxer, not water

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