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Ireland Baldwin Dyes Her Hair Purple

03/06/2014 at 10:37 AM ET

Ireland Baldwin Purple HairPascal Le Segretain/Getty; Courtesy Ireland Baldwi

Kelly Osbourne has been purple for years. Nicole Richie has been purple for days. Now Ireland Baldwin has joined the lavender locks club, making us wonder if we should expect a tidal wave of violet-hued stars to hit the streets of Hollywood in the near future.

Baldwin, 18, a model and the daughter of Kim Basinger and Alec Baldwin, previewed the new do change, posting a shot of her in the salon chair with the caption “What’s next.”

RELATED PHOTOS: Last Night’s Look – Love It or Leave It?

As it turns out, what was next was “purp,” as she shared below, though she covered her face with her newly technicolor do before the big reveal, above, which she captioned “I could get used to this.” (Though later, she confessed to having some sartorial difficulty, Tweeting “Purple hair and work out clothes really don’t go together … Like I may have to give up physical activity for my purple hair … Hair like this deserves combat boots and hobo-chic jeans.”)

As an up-and-coming model, we’re surprised that Baldwin would mess with her signature look, but we’re sort of loving the purple on her. Now we’re wondering who should go purple next: Taylor Swift? Jennifer Aniston? Channing Tatum? Vote in the poll and tell us your thoughts on this trend in the comments!

–Alex Apatoff

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Showing 39 comments

Tina on

It does nothing for her.

veggie mama on

not attractive with blond OR purple hair!

Anna on

Wow, that’s awful.

K. on

How old is this girl? Seriously. Focus on your studies!

Lala on

Girl needs some Chapstick.

susan on

It’s better than her platinum. She was beautiful, gorgeous even, when she had a pretty shade of golden blond. Now she’s starting to just annoy me.

Kelly Bocast on

I used to be fans of her mom and dad,but they have gone into lala land.She is the best part of these two people. Good luck to her.

Rachel on

This purple hair trend is getting old, Hollywood. How about green this time, or orange, or even blue.

Anna on

I think it looks horrible. Purple is not a color for hair. It doesn’t work on Kelly O, doesn’t look good on Nicole and it certainly doesn’t do anything for Ireland. Gross.

Iona on

And now she looks as stupid and ridiculous as Kelly Osbourne

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