Nicole Richie Dyes Her Hair Purple (For Real This Time)

03/03/2014 at 07:00 PM ET

Nicole Richie Purple hair Courtney Joel Madden. Inset:Tibrina Hobson/Wireima

Nicole Richie has burned us with her purple hair excitement before. It seems like just yesterday she had us all buzzing about a new technicolor hue — only to reveal it was all digital, no dye.

But the latest batch of Instagram photos portraying the star with light violet locks — posted on her account and that of husband Joel Madden — lead us to believe that last week’s Photoshop job was just a dry run for a more permanent lavender look.

Madden posted the above pic last night with the caption “My Girl.” She posted the same one with the caption “About last night…” then added a shot of the two together (below) for a little extra legitimacy.

No word on what inspired the change or whether Kelly Osbourne sent her a welcome basket for joining the very small group of starlets with purple hair. But we aren’t mad at this new look on Nicole (though if she’s pranking us again, we might be!).

Think she finally committed to the purple hue? Are you loving it? Tell us below!

–Alex Apatoff

FILED UNDER: Accessories , Beauty , Hair , Hair Changes

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Dannie on

I’m just glad she finally took those ratchet weaves out her hair.

Nancy Wrightington on

Please Nicole, only for a minute. I absolutely abhor Kelly Osborne’s color and think she would be so much better looking without that purple hair. You on the other hand are just gorgeous no matter hair color. But it does get old after awhile!!

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[…] been a big week for celebrity hair changes. To recap: Nicole Richie and Ireland Baldwin went purple. Kate Bosworth dyed her hair red. Lea Michele debuted some […]

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[…] been a big week for celebrity hair changes. To recap: Nicole Richie and Ireland Baldwin went purple. Kate Bosworth dyed her hair red. Lea Michele debuted some […]

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[…] Nicole Richie went purple, we had a lot of questions, like: How? And why? And can we pull that off? Now we’ve got the […]

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[…] Nicole Richie went purple, we had a lot of questions, like: How? And why? And can we pull that off? Now we’ve got the […]

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