Gwen Stefani's ShoeDazzle Line Launches Today! Will You Check It Out?

02/26/2014 at 09:00 AM ET

Gwen Stefani shoedazzleCourtesy ShoeDazzle

She’s got three clothing lines, a nailpolish collection and a third baby on the way, but that doesn’t mean Gwen Stefani is looking to take it easy anytime soon. The star has got another shoe line coming your way — this one an affordably-priced collaboration with ShoeDazzle.

Called Gx by Gwen Stefani and topping out at $111, the collection (consisting of 24 shoes and seven handbags) is meant to reflect the singer’s very eclectic tastes (and her penchant for killer shoes). “Whenever I design, I’m mixing different cultural influences and, always with the first collection of something new, I want to reflect on everything I’ve done in a way,” Stefani told WWD. “This kind of sums up all of my influences. The key colors are black, white and red, so it is pretty simple, but it has a lot of details.”

Her pal Rachel Zoe, ShoeDazzle’s chief stylist, said in a statement, “I couldn’t be more excited for the launch! Gwen is an incredible friend and designer. Her style has always been a huge source of inspiration to me.”

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Gwen Stefani shoedazzleCourtesy ShoeDazzle

And Zoe isn’t alone — the company’s president MJ Eng said they chose to collaborate with Stefani because customers constantly list her style at the top of their lust lists. But Stefani is just trying to find shoes that feel and look good, just like you. “The really big challenge is to get a shoe to look sexy and be at a comfortable height, and I think that we did that with the sandals,” she said. “I am trying to make the perfect shoe that you can wear all day long.”

And ultimately, her real goal is as simple as this: “I just wanted to make something that looked really good and high quality, but that you could afford. That was a challenge,” she said in the WWD interview. “I didn’t go to design school or anything like that. It is all about what I like and my instinct and working with great people, and trial and error.”

Read more from the star at WWD and check out the whole collection at ShoeDazzle. Then tell us: Will you check Stefani’s designs out? Are you a fan of her style?

–Alex Apatoff

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Showing 12 comments

Tina on

Love her line. Wish she’d make more shoes with a lower heel (like 2 or 3 inches) but just as stylish.

dee on

I liked her bag collection that she used to do. These not so much, they look very cheap.

A.S. on

dee, she still has a bag collection! It’s part of her L.A.M.B. label, and you can find it on shopLAMB.com.

Jamie on

Those blue shoes just shot to the top of my wish list

fairmont1955 on

Love the handbags. I’m a big fan of the work she did with LAMB, too. If the shoes were lower, I’d consider. Her shoes across all her lines veer too stripperish for my taste.

Alexa on

Yes!

Vicki on

I’m with the others–wish she would make shoes with lower heels. LOVE, LOVE, LOVE the blue ones with the crossover strap, but…they are way to high for me. If they came in two inch height I’d be ecstatic!

lala on

from what I see it looks kinda ugly…sorry.

Stephanie on

LOVE the Mayuko shoe in black/white! Unfortunately, the heel is way too high. A 2-3 inch heel would be perfect.

Felicia on

I love Gwen, but not impressed with this line. Looks very basic and not worth those prices. Was hoping to see something similar to her very first affordable line of L.A.M.B, and even Harajuku Lovers. Glad I got pieces from those lines while they were hot.

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