Jessica Simpson Slips Back Into Her Swimsuit For Her Latest Ad Campaign: See the Photos

01/29/2014 at 06:00 AM ET

Jessica Simpson bathing suit clothing lineCourtesy Jessica Simpson(2)

Jessica Simpson‘s dedication to her Weight Watchers plan has really paid off. The hot mom is striking a pose in a swimsuit for her spring 2014 Jessica Simpson Collection ad campaign, and we have the exclusive first look at the sexy photos.

Judging by the photos above, the star has her body confidence back and was excited at the opportunity to show off her slimmed-down figure in new looks from her own line. “It was so much fun,” she tells PEOPLE. “I’m very proud of what we’ve built, so to have everyone together on set surrounded by all of our clothes made for a great day. I love the new swimwear we have coming out.”

Simpson models a strapless white one-piece with a ruching detail that’s giving us some major Fourth of July inspiration. “This swimsuit is feminine and a little retro in its detailing. It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”

Jessica Simpson clothing line adsCourtesy Jessica Simpson

She also poses in some fun sundresses, sweaters and accessories that will have fans stocking up for spring. “This season we brought a feminine take to the current trend toward casual,” she explains. “For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line — perfect for spring.”

Earlier this year, Simpson revealed that she’s prepping for another big fashion moment: the reveal of her wedding dress. “The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time,” she shared. “Knowing that I have the wedding coming up is an incentive to stay on Weight Watchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know.”

What do you think of Simpson’s spring line? What will you be buying? Share your thoughts below!

–Brittany Talarico, with reporting by Michelle Tan

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Showing 81 comments

emma on

Second picture has a photoshopped waist and photoshopped tummy.

Rkerr09 on

Again, photoshopping a woman to make her look way better than she does. She looks just fine without all this photoshopping. I have seen candid paparazzi photos and she is not this small.

Damn Gina on

I think Jessica looks pretty no matter what size she is. I cannot stand Photoshop. It’s for liars!

Bill on

And next year when she gains 20 lbs she will be complaining how it is sexist to focus on her body. What hypocrites these bimbos are.

BoFan on

She is just so damn pretty, with or without makeup. Just stunning.

whatev on

looks great!

Pacificgirl on

I love Jessica and I love her products. She has truly branded herself successfully and I wish her all the best.

Lorraine on

I love Jessica. She seems very genuine, not to mention I LOVE her shoe and clothing line!

Leila on

She was never a good performer, but has done great with her fashion line.

zoom on

Im not a fan of hers But got to admit she looks good and giver her props for losing the weight

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