Jessica Simpson Slips Back Into Her Swimsuit For Her Latest Ad Campaign: See the Photos

01/29/2014 at 06:00 AM ET

Jessica Simpson bathing suit clothing lineCourtesy Jessica Simpson(2)

Jessica Simpson‘s dedication to her Weight Watchers plan has really paid off. The hot mom is striking a pose in a swimsuit for her spring 2014 Jessica Simpson Collection ad campaign, and we have the exclusive first look at the sexy photos.

Judging by the photos above, the star has her body confidence back and was excited at the opportunity to show off her slimmed-down figure in new looks from her own line. “It was so much fun,” she tells PEOPLE. “I’m very proud of what we’ve built, so to have everyone together on set surrounded by all of our clothes made for a great day. I love the new swimwear we have coming out.”

Simpson models a strapless white one-piece with a ruching detail that’s giving us some major Fourth of July inspiration. “This swimsuit is feminine and a little retro in its detailing. It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”

Jessica Simpson clothing line adsCourtesy Jessica Simpson

She also poses in some fun sundresses, sweaters and accessories that will have fans stocking up for spring. “This season we brought a feminine take to the current trend toward casual,” she explains. “For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line — perfect for spring.”

Earlier this year, Simpson revealed that she’s prepping for another big fashion moment: the reveal of her wedding dress. “The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time,” she shared. “Knowing that I have the wedding coming up is an incentive to stay on Weight Watchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know.”

What do you think of Simpson’s spring line? What will you be buying? Share your thoughts below!

–Brittany Talarico, with reporting by Michelle Tan

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Showing 81 comments

Anon on

Carrie have you spent anytime and actuaaly looked at general pap pics. Not photo shopped or fan pics.. I am not disputting the photoshop as i said in my first post.. I think if you want to worry about young girls and self confidence then Jess is the least of worries.. I think Kardashins and Miley play a big part in the demise of our young women

Angela on

looks great!

Lisa on

She looks a lot like her dad Joe.

Guest on

Jessica is a professional in every way.

Marianne on

@ Emma Jane…I find it to be a positive message when focus is placed on a woman (or man) that makes the decision to manage their weight in a healthy positive manner. Like it or not weight should be addressed not so much for physical appearance but for overall health. In 2013 I knew four people in their mid forties that that had strokes (3 were women) and all were attributed to weight. When people can see a person like Jessica Simpson lose weight in a realistic healthy manner it may inspire them to do the same for themselves. Focusing on weight is not always a bad thing.

anon24 on

Looks photo shopped, who has a waist that curve into an exact V shpe

Tess on

Pretty girl, but these bathing suit pics were def photo shopped. She is no way this thin.

Elizabeth on

Yess!!! Jessica get ur groove back girl, shut up all the people that have been bullying you for your weight.

Cucu on

Photoshop galore, still fat.

carrie on

@ Anon
Very true. I agree with you. Maybe I’m just a bit bored today and making comments “just because.” But yes, Jessica Simpson is a good example of normal weight gain during pregnancy, normal struggles to lose the weight (relative to other celebrities), and a normal result after hard work. I applaud her, to be honest. Not a hater.

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