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Jessica Simpson Slips Back Into Her Swimsuit For Her Latest Ad Campaign: See the Photos

01/29/2014 at 06:00 AM ET

Jessica Simpson bathing suit clothing lineCourtesy Jessica Simpson(2)

Jessica Simpson‘s dedication to her Weight Watchers plan has really paid off. The hot mom is striking a pose in a swimsuit for her spring 2014 Jessica Simpson Collection ad campaign, and we have the exclusive first look at the sexy photos.

Judging by the photos above, the star has her body confidence back and was excited at the opportunity to show off her slimmed-down figure in new looks from her own line. “It was so much fun,” she tells PEOPLE. “I’m very proud of what we’ve built, so to have everyone together on set surrounded by all of our clothes made for a great day. I love the new swimwear we have coming out.”

Simpson models a strapless white one-piece with a ruching detail that’s giving us some major Fourth of July inspiration. “This swimsuit is feminine and a little retro in its detailing. It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”

Jessica Simpson clothing line adsCourtesy Jessica Simpson

She also poses in some fun sundresses, sweaters and accessories that will have fans stocking up for spring. “This season we brought a feminine take to the current trend toward casual,” she explains. “For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line — perfect for spring.”

Earlier this year, Simpson revealed that she’s prepping for another big fashion moment: the reveal of her wedding dress. “The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time,” she shared. “Knowing that I have the wedding coming up is an incentive to stay on Weight Watchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know.”

What do you think of Simpson’s spring line? What will you be buying? Share your thoughts below!

–Brittany Talarico, with reporting by Michelle Tan

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Showing 81 comments

thenitenurse on

Upper thighs are always covered up why?

Cory on

She looks beautiful and happy!
And how adorable is that Jessica Simpson swimsuit?!

annie on

LOL@ everyone who think shes a “real” beauty. these pocs are photoshopped and her face has been surgically photoshopped lol.
its a weight-loss ad, thats why photoshopping is a problem here.

Suzy S on

She protrays herself as a dumb blonde on tv interviews and saying things that will make you roll your eyes..BUT she is obviously not a blonde bimbo. so sucessful with her WW and not to mention her Jessica Simpson line.. !!

carrie on

@manomer
Agreed. I have 2 daughters aged 21 and 16. They are also savvy. I guess I am showing my age and wishing for the “what-you-see-is-what-you-get” era. I have seen all my kids have fun with photoshop and all kinds of apps that allow them to alter pictures and the outcome is sometimes stunning, sometimes hilarious, and sometimes just simply makes for a better picture. Parents are an integral part of a child’s sense of themselves, but on the other hand, a bombardment of ads featuring unrealistic images can work to undo all a parent is trying to accomplish.

Dawn on

She looks great! Good for her in loosing the weight at a nice pace and not too quickly.

Truthfinder on

LOVE the bathing suit…where can I get it?

derrikluvjsimps on

I cannot believe people waste time out of their day to post hate (they really have nothing else to do, losers). These pics are all Jess! MILF

Bardot4ever on

Not sure if she tries to emulate her but she really looks like Brigitte Bardot

Chihuahua Mom on

She looks fantastic and all those people who hated on her when she was pregnant can nor proceed to eat their words!

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