Jessica Simpson Slips Back Into Her Swimsuit For Her Latest Ad Campaign: See the Photos

01/29/2014 at 06:00 AM ET

Jessica Simpson bathing suit clothing lineCourtesy Jessica Simpson(2)

Jessica Simpson‘s dedication to her Weight Watchers plan has really paid off. The hot mom is striking a pose in a swimsuit for her spring 2014 Jessica Simpson Collection ad campaign, and we have the exclusive first look at the sexy photos.

Judging by the photos above, the star has her body confidence back and was excited at the opportunity to show off her slimmed-down figure in new looks from her own line. “It was so much fun,” she tells PEOPLE. “I’m very proud of what we’ve built, so to have everyone together on set surrounded by all of our clothes made for a great day. I love the new swimwear we have coming out.”

Simpson models a strapless white one-piece with a ruching detail that’s giving us some major Fourth of July inspiration. “This swimsuit is feminine and a little retro in its detailing. It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”

Jessica Simpson clothing line adsCourtesy Jessica Simpson

She also poses in some fun sundresses, sweaters and accessories that will have fans stocking up for spring. “This season we brought a feminine take to the current trend toward casual,” she explains. “For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line — perfect for spring.”

Earlier this year, Simpson revealed that she’s prepping for another big fashion moment: the reveal of her wedding dress. “The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time,” she shared. “Knowing that I have the wedding coming up is an incentive to stay on Weight Watchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know.”

What do you think of Simpson’s spring line? What will you be buying? Share your thoughts below!

–Brittany Talarico, with reporting by Michelle Tan

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Showing 81 comments

Heather on

It’s called photoshop, there is nothiing natural about her at all.

manomer on

Oh my goodness people are so worked up over the most ridiculous things. When I am in photos with my family or friends the first thing I do is go to a photo app and change the coloring to make everyone look better….I mean people know what I look like so it isn’t like I am “pulling” anything off but when you have a photo of course you want it to look good….this girl is a pretty girl with or without photoshop so big deal if the cropped out a piece of cellulite. If your kids believe that everyone of the celebs are completely flawless then you are not doing your job as a parent. It isn’t like she is extremely obese and they make her super skinny. And by the way Kristi why would you need 3 million to lose weight? I am in my 40’s , work, have 2 busy teenagers and manage to eat right and get up at the crack of dawn to work my butt off to be in shape….and no 3 million here, no chef, no trainer.

re: heather on

Heather, have you seen her lately? She was just on TV for Weight Watchers and she looks damn good for any woman, let alone a woman with two kids under two!!

carrie on

@ Anon
I truly do not hate her. I think she is an true business mogul and has done tremendously well. She does seem grounded. I guess my point is that there is NO WAY those images weren’t photoshopped. I myself went for a “glamour session” at a photography studio. I saw for myself the before and after. How the arms and waist can be made to look smaller, the skin smoother, the hair fuller, and on and on and on. Just slight changes to some areas and greater changes to others. It’s one thing to be a 45 year old and aware of the tweeking that goes on, it’s another to be a 15 year old and be fooled and influenced.

sara on

i love the bathing suit. wonder where i can get one like that?

CABL on

She looks amazing!

Nica on

They could at least photoshop her to be the same size in all the pictures!

Moneypenny on

She is a beautiful woman and looks great. These pics are very photoshopped though–look how wonky the door/window is in the swimsuit pic with the sunglasses. I just wish we could show celebs at their real sizes and celebrate new moms for more than losing weight.

manomer on

But Carrie, my kids are 12 and 14 and are completely aware of photoshop. Heck my kids are the ones showing me the photo apps that make you look better so they are well aware and as for my daughter we discuss body images all the time. Kids, especially girls need to know that we all come in different shapes and sizes and being/eating healthy doesn’t mean we will automatically look “skinny”. That should come from their parents. I just don’t feel that this is the responsibility of the magazines. But I suppose there are a lot of kids that don’t have the luxury of having parents who actually talk to them. That is sad but true. Also, my daughter thinks the VS girls are way too skinny. When my catalogue comes in the mail she always says those girls need to eat….LOL!

Ivixen on

The one on the top right is very photoshopped. She hasn’t looked like that since her Daisy Duke days. She is looking great, though!

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