Team USA's Olympic Opening Ceremony Uniform: Star-Spangled and Striped for Sochi

01/23/2014 at 11:54 AM ET

Team USA uniformsCourtesy Ralph Lauren

It will be hard to miss Team USA at the winter Olympics opening ceremonies in Sochi, Russia, Feb. 7. Not only because they tend to be one of the bigger (and pretty boisterous) teams — but also because they’ve got one of the most eye-catching uniforms you’re bound to see walk into the stadium.

Designed by Ralph Lauren (as has been every Olympic team uniform since 2008), the brightly patterned sweaters are meant to represent “classic Americana patchwork quilts and sweaters,” David Lauren, the company’s EVP of marketing, said on the Today show during the official reveal. The back of the sweater continues the pattern of white stars on a blue background, with “USA” emblazoned in large red letters.

Also part of the uniform: boots with red laces, white fleece pants, a belt “accented with jacquard tape featuring patriotic graphics” and mittens that open to say “GO 4″ on one hand and “GOLD” on the other. And, following the controversy over the 2012 uniforms, which were made in China, everything is made in the USA. “We’re so proud, working with vendors from across America, across every state,” Lauren said.

Team USA uniformsCourtesy Ralph Lauren

Added curler Jared Zezel (not pictured; above are hockey players Zach Parise and Julie Chu), who helped unveil the uniform on the Today show: “It’s awesome that it’s one hundred percent American. It’s very patriotic looking. It looks great.” And if you want to feel like you’re part of the excitement, you can pick up any of the pieces on TeamUSAShop.com. All proceeds from the sweater’s sales will be donated to the U.S. Olympic Committee, which funds Team USA.

What do you think of the uniforms? Will you add this sweater to your wardrobe?

–Alex Apatoff

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 49 comments

Ella on

Typical Americana…..Obnoxiously patriotic. Really???? How embarrassing for your athletes!!!

george c. on

this is really quite over the top. yuck!

Kate on

Are you frikkin kidding me?!

vickynicole on

Those outfits are horrendous, lol.

PhoebeBuffay on

A coat of many colors that my momma made for me….

Looks like rags sewn together.

I agree with Ella.

Tracy on

Well, at least it won’t be mistaken for any other country.

DaisyMoon on

It’s kinda busy…

Sarah on

So we’re greeting the world in sweatpants!? Oh for goodness sake.

Angela on

the outfits are on the busy side but they aren’t that bad.

Lisa on

Holy Patriotic Vomit, Batman!

1 | 2 | 3 | 4 | 5 | Next | Show All
advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,934 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters